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Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can’t justify the expense of using a...
Every market and industry has jargon – technical speech – a unique vocabulary for terms and processes that happen in the industry. I have never heard...
Who doesn’t want customer loyalty and repeat sales in their online business? I doubt if there are many small business owners that aren’t trying hard to...
Every telescope has two (or more) lenses, at least one at each end. The view through each end is very different. One view diminishes the target...
Are you one of the millions and millions of shoppers that automatically assume that “expensive = higher quality”? It’s a common equation that experienced marketers understand...
Two questions that loom large in many new online seller’s minds are (1) What niche am I going to tackle, and (2) What can I possibly...
Have you been shying away from online business because you believe that you can’t compete with huge established businesses like Walmart and Amazon? If so, you’re...
How are you packaging yourself? Have you ever heard or talked to an online business owner about how he is packaging himself? Neither have I. Believe...
Are you honoring your consultant/client relationship in your information business? That may seem to you to be an odd question, especially if you haven’t thought of...
Just a few years ago, if you owned a solo business and contracted your time and expertise out on an hourly basis, you probably called yourself...
