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When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures...
Small business is never easy. I don’t care what tales and stories you hear of entrepreneurs coming up with the perfect idea at the perfect time....
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
How many ways are there for a small business to fail? Don’t try to count them … life is too short as it is … I...
Most of us have a love affair with “free.” Often, it seems, “free” is seen as a good thing, something desirable and to be cherished. If...
There was an interesting debate in one of the marketing forums today about which is more important for the marketer – to be able to drive...
When you think about it, paying for traffic to visit your site is not an efficient use of your resources unless you are able to convert...
Recently a very frustrated marketer was lamenting the fact that he had three online sites he was working yet none of them was producing the kind...
