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Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
When the Internet was new and online business owners were jumping on the ship right and left, there was often the feeling that all a business...
Before уоu get started іn Internet Marketing, уou would be smart to analyze уour own mindset tо ѕee if уou have what іt takes tо be...
Did you know there are both federal and state laws governing small business advertising and marketing? Here in the U.S., the Federal Trade Commission and various...
Most of us have been taught to value “more” over “less.” The more we have, the better off we are. If two of something is good,...
In another installment we reviewed the various definitions and synonyms for the word “focus.” In the business sense, focus is critical, even indispensable. If you run...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
Awhile back I spent some time at Borders, the giant bookseller franchise that I often frequent when I’m searching for some Internet selling tips and advice...
One of the keys to selling products online is to somehow personalize your approach to the prospect. Impersonal, sterile, boring sales letters and advertisements aren’t attractive...
