Imagine this… You create your amazing product. You put up your sales page and order button. Then you unleash your advertising skills to get your offer...
I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Not only is success...
If you could effortlessly place the very best kind of content on your blog, newsletter, or web site … what would it be? What kind of...
Today’s post is going to be very short. There has been a lot of rhetoric in the media and coming out of the White House about...
Direct sales advertising and the Internet” The other day I spent some time at the bookstore, the giant bookseller franchise that I often frequent when I’m...
Today, I’d like to share with all of you ten “truths” about Internet marketing that every new business owner should consider from the very first day...
I hope you’ll respond with your own assessment of your social media marketing. I have spoken with a number of marketers that have jumped on the...
Here’s the definition. What is the word being defined? It’s a verb and the meaning is . . . “to win over; attract; entice” The subject...
This is not a post about copywriting – it is about an ingredient that should be part of the foundation of everything you do as an...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...