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Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
Maybe I should have titled this “Tips from the underground” or “Marketing secrets that few businesses discover.” These are not the kinds of tips you find...
In 2005 I purchased and read Seth Godin’s latest contribution to new age business thinking and culture and immediately was struck by it’s logic, practicality and...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
Another book that I like to recommend to entrepreneurs and existing small business owners is The Wisdom of Crowds by James Surowiecki, a columnist for The...
It’s really an important question because every one of us are placed in daily situations where we need to sift the buying decisions thrown in our...
It’s only been since the late 1990’s that marketers are able to look at the phenomenon of Internet purchasing. It’s really too short a time to...
You may or may not know about “pay per click” advertising (PPC). In the world of Internet marketing, it has become one of the mainstays of...
I like to quiz solo business owners about how they spend their time in a typical week. That’s about the right length of time (seven days)...
I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be...
