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I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
“BOY EATS HIS OWN HEAD!” was the big bold headline in the news rag at the checkout line in the grocery store that grabbed my attention...
