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I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Not only is success...
Direct sales advertising and the Internet” The other day I spent some time at the bookstore, the giant bookseller franchise that I often frequent when I’m...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
What I’m about to describe to you is an actual example of the creativity and ingenuity of a small business owner. I am changing the names...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
A number of years ago, several PR experts gave presentations at the Utah Information Technology Association’s (UITA) gathering that was labeled: “PR Tips from the Trenches.”...
Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
