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Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the...
I have not tried this strategy but I read about it and I think it would work extremely well in a solo home business application. It’s...
Over the short history of the Internet, there have been many creative and unusual strategies attempted by entrepreneurs to generate income, both as a means to...
Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You’ve got...
It’s really an important question because every one of us are placed in daily situations where we need to sift the buying decisions thrown in our...
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic...
You may or may not know about “pay per click” advertising (PPC). In the world of Internet marketing, it has become one of the mainstays of...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
