You Spend So Much Time Finding New Prospects

Everyone knows that the lifeblood of Internet business is targeted traffic, right?

But here’s the thing …

How much time are you spending on increasing your conversion rate?  Shouldn’t you be optimizing your conversions before you concern yourself too much with ramping up your “prospecting?”

Does it really make sense to do everything you do to find potential new customers when you haven’t given much thought to how you’re going to “woo” (or “wow”) them once you have their contact information and they are visiting your web site?

You see prospecting is only a portion of the selling puzzle, but it’s where most marketers place almost all of their emphasis.

A study by eConsultancy in 2016 found that only 22% of businesses surveyed were happy with their conversion rates.

Yet for every $92 spent acquiring customers, only $1 was being spent converting them. (Source: https://www.hubspot.com/marketing-statistics)

Let me ask you the same question …

How is your business doing with conversion?

Maybe more of your time and budget should be allocated to refining your methods and strategies of engaging, educating, nurturing, assisting, following up with and providing value to your followers!  It’s a simple strategy, isn’t it?  Work on getting more of your new subscribers to accept your offers.

It’s something to think about . . .

To your online success,

Steve Browne

www.SteveBrowneDirect.com