Advertising
Using Videos to Market Your Business
Even if you’re not selling video-based products, you should be using video to market your business. That’s because different customers respond better to video than they do to text. When you use both text and video, you’re reaching a much wider audience.
Here then are 10 ideas, tips and tricks for using video to market your business.
1. Keep ‘em short – it’s hard for most people to sit through long presentations
Whether you’re loading videos on YouTube or you’re using them to pre-sell products on your blog, keep your videos short (around five minutes or so max)… especially if your audience includes people that don’t know you. If needed, break a long video into multiple smaller videos.
2. Post videos on your sales pages
You can use video sales letters to highlight the main points of your regular sales letter. You can also use videos to demonstrate the product. You may also get your satisfied customers to give you video testimonials which can be very effective marketing tools.
3. Choose your keywords carefully
If you’re loading your videos onto YouTube, choose keywords that your market is currently using to find information in your niche. You may also choose keywords that match those being used alongside other popular videos in your niche.
4. Know your purpose before you start
Before you shoot your video, choose one purpose for it. Is it to get subscribers? Send traffic to your blog? Pre-sell a product? Whatever the reason, base your entire video around that singular goal. Don’t confuse your viewer by giving more than one option.
5. Create a call to action
You should create at least one call to action in your video, where you tell people exactly what you want them to do next and why (e.g., “Go to www.yourdomain.com to grab Part 2 of this video – but hurry, you can only get it free for a limited time!”)
6. Encourage comments
If you’re posting your video on YouTube, on your blog or other social sites, encourage comments (even controversial ones). The more people talk about your video, the more your visitors will return to your page to see what’s new in the discussion.
7. Use other social sites to jump-start the viral effect
If you want your video to go viral, you need to advertise it – you need to distribute it so that you can “get the ball rolling” so to speak. One way to do that is to link to or embed your video on your other social media site pages, like Twitter or Facebook or Instagram.
8. Blog about your video
Another way to advertise your video is to blog about it. If you embed your video on your blog, then encourage your visitors to bookmark it using Digg.com, StumbleUpon.com or similar services.
9. Ask your JV partners to share your video with their prospects and customers
Yet another away to advertise your video is by asking your JV partners to mention it in their newsletters, blog about it and share it with their social media contacts.
10. Put a video on a CD/DVD and give it away for free
You can build a physical mailing list by putting your video on a CD or DVD and giving it away for free to those who give you a mailing address. Be sure to include an upsell at the end of your video and you may find that paid advertising can be used without a separate budget!
Do this in your business marketing . . . use videos to pre-sell products, demonstrate products, teach your prospects, drive traffic to your sites and grow your mailing list. Start applying these tips today – you’ll be amazed at what video marketing can do for your business.
To your online business success,
Steve Browne
www.SteveBrowneDirect.com