The Truth About “Dabbling” in Online Business

I see many entrepreneurs that come online with the desire to make a full time income.  The problem with many of them, however, is that they don’t get totally serious and committed to working their business so that it has a chance to pay them back for their efforts.

Many folks jump from one money making method or product to the next. I think sometimes we mistakenly feel we need to try multiple methods until we find one that works for us.  Or we just figure we’ll “play the odds”, so to speak.  We’ll set up many small properties, make just a little money daily from each, and added all together, we’ll have a full time income.

Occasionally that works, but I think more often than not it leads to “sampling” and “dabbling” on the surface of those methods rather than immersing fully into method in order to really give it a chance to work.

It’s difficult to become an expert at anything when you barely scratch the surface.

In addition, it’s the nature of online business to start the wheels turning slowly while “word” of your business gets out.  Traction in the early stages is almost a universal challenge online.  Then, as your links build, as your content is distributed, and as your mailing list grows, you are able to get some momentum with increasing sales.  The problem is … many new site owners quit before the momentum kicked in.  They didn’t see much reward for their effort initially, so they gave up and moved on to greener pastures.

I’ve seen Internet businesses that haven’t paid off for years as the owner worked to gain some traction … then all of a sudden, things begin to produce and generate income.

Second, it seems to me that some people are just naturally drawn to promotions that claim to be easy money makers and promise a guaranteed 6-figure income.

My experience has been that such promotions are nearly always advertising fodder by marketers that are only interested in their own financial advancement.

Stop and think for a moment … if Internet marketing were easy, why do such a large percentage of entrepreneurs coming online fail?

If a 6-figure income could actually be guaranteed, why aren’t those coaches or product creators able to show how 100% of their students/users are 6-figure earners?

Third, it seems that many haven’t made an attempt to develop a following and nurture or develop a relationship with your subscribers in the different niches they’ve been in.  It takes effort (that isn’t always quickly rewarded) to give outstanding customer assistance and service.

But how many of the Internet marketing experts talk about the importance of “building a list” to their success? It’s nearly a “given” from what I have observed from all of the top Internet marketers.

Fourth, how many unsuccessful marketers simply jump from one niche to the next, to the next.  I believe most successful people online begin their money making story in one niche only.  Some never leave that niche their whole career.  They get good at one thing before expanding their horizons to other subjects.

Most of these marketers become successful in one thing initially, then later they branch out to other markets.  Rarely do successful people jump to a second niche until they have mastered the first.

As I have watched the whole Internet small business development world unfold over the past two decades there have been some common threads running through the history of successful business creators.

1. Typically, they become an expert or an authority in one particular field.  They get very good at doing one thing and then they branch out into replicating their success in other things or multiple products in the same niche.
2. Their success is usually not credited to (and the result of) one particular program, one piece of software, one WSO, or one singular event. They become successful as business people who have learned how to make offers and sell things.
3. Usually those who become the authority in a niche do so because they work harder, stay longer, sacrifice more, and are consistent in how they treat their customers. They provide quality products or services that others want and are asking for.
4. Most take full responsibility for their own success or failure. It’s not the courses or products they bought that are the reason they succeeded or failed.  They admit that they are the sole responsible party in their own business career.
5. Successful marketers leverage their own efforts because they realize they can’t do everything by themselves.  So they automate processes, outsource certain time-intensive tasks, and engage affiliates to help them sell.

I hope you find success in the future, and I truly believe you will, if you work hard, are both consistent and persistent, and if you always insist on high quality products and services that you offer.

To your online business success!

Steve Browne

www.stevebrownedirect.com