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Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can’t justify the expense of using a...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Many writers including bloggers, book authors, web site owners, and product creators make reading their articles and copy difficult. Of course, they don’t try to test...
When you think about it, paying for traffic to visit your site is not an efficient use of your resources unless you are able to convert...
