I understand that some of you may think I’m splitting hairs or trying to make marketing more complex than it needs to be. I accept that...
If you’ve been doing business on the Internet for any length of time, you’ve undoubtedly heard the term “sticky” or “stickiness” used to describe the ability...
One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It’s inevitable. Markets for products and...
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be...
A friend of mine that worked radio and even a little television, but now owns a very successful Internet marketing business, once confided in me, “The...
Of all the things you need to pay particular attention to on your web site … content is probably the most important. Your business will be...
For many years marketers have known the popularity and selling power of contests that are offered to prospects and customers. On the Internet, a fun and...
Most of us have been taught to value “more” over “less.” The more we have, the better off we are. If two of something is good,...
The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support...
The total Internet audience is global and massive. It is growing every minute, every day and night. It is impossible to accurately judge the exact size...