Stressed Out in Your Job? Internet Marketing May Not Be the Best Solution

I understand one of the attractions of the “Internet marketing lifestyle” is the supposed freedom and control that one can find in his/her daytime work. In many peoples’ minds the “American dream” has shifted from owning a home to owning a business – one that will support a more relaxed and less stressful daily work routine than the typical 8-5 employee model working for someone else and commuting to the job.

I have learned a hard lesson about job stress over my lifetime that I’d like to share. I do so hoping that you younger marketers might find some “takeaways” or helpful hints as you contemplate going into business for yourself as a full- or even part-time marketer.

My realization #1: Assuming the role of “boss” or head of your own business does not lessen the potential for stress or burnout in your daily life – in some ways it welcomes and magnifies responsibility, stress, and worry.

My realization #2: If you are a high-stress person as an employee working for someone else, chances are extremely good that you will be a high-stress online marketer working for yourself.

My realization #3: The IM business model and approach you choose can, of itself, contribute to or lessen the daily stress you feel as an Internet marketer – “choose your poison wisely.”  It is helpful to survey the IM field and talk to those in different business models and niches so you understand the “built-in” challenges you will be facing daily.

My realization #4: My experience throughout my life has given me ample evidence that stress is almost always self-induced and rarely the “fault” of others or “things” that happen to us.  Challenges, obstacles, emergencies, and “bad luck” are just part of doing business … they happen to every business owner at some point.  If you have difficulty responding calmly and quickly to crises, you may not have the temperament you need to carry you over these rough spots.

My realization #5: Discipline and smart work can almost always overpower stress.  Planning and posturing for the unexpected, having resources in reserve, and knowing where you can quickly get professional assistance are all things you can do to reduce stress at difficult times.

My realization #6:  If there are obstacles that stand in your business path, the shortest line between two points may be the crooked one.  Being able to adapt, dodge left and right, and see the way around a problem is not a skill everyone possesses.  Stress often occurs when answers aren’t apparent.

Let me briefly explain why I’m talking about this at the same time I’m encouraging online entrepreneurs to get going online.

I believe stress is the direct result of our own human failing to do what we know we should do or need to do. As we apply discipline and work to our lives, we reduce this human failure – the discrepancy between knowing what needs to be done and actually doing it. Let that sink in for a moment.  Need some examples?

• You stress about your health or weight. Are you eating well, exercising, seeing a doctor?
• You stress about a relationship. What are you doing to fix it? Are you trying to mend fences?
• You stress about being too busy. What are you doing to simplify, remove distractions, and un-clutter your life?
• You stress about being in a dead-end job. Are you studying, learning a new skill, networking to explore other options?
• You stress about not having enough money. Do you have a budget? Are you good at telling the difference between needs and wants? Are you heavily in debt?  Are you saving for the future?

We know what needs to be done in most cases, right? Then why don’t we do it? The reasons are many, but they usually result in some amount of self-induced stress.

So if you felt stress in your previous employment, I would ask, just what did you do to relieve that stress? Nothing? Are you drawn to IM because you want to get away from deadlines, low wages, boring tasks, or being told what your daily routine should look like?

Internet marketing brings with it a unique and obviously different set of “rules” or challenges that many don’t consider before jumping in head first. Some will say “there are no rules” in IM and anything goes! Yes, to some extent that is true about business models, strategies and tactics; but I am thinking more about the traits or skills one must have or develop in order to be successful at self employment. “Discipline” is at the top of my list. Closely behind are “persistence,” “work ethic,” “creativity,” and “problem solving.”

Some employees in the off-line world are not required to have developed any of these traits. If that includes you . . . I would caution that IM may be a very rude awakening for you! And if stress was a big factor in your daily working life, getting into IM and creating a steady source of income for yourself could be a seemingly impossible challenge and source of even more stress than you’ve ever faced.

Don’t get me wrong . . . I’m not here to persuade you that Internet marketing is not for you. But I see a whole lot of people failing in this business and stressing out about how complex and difficult it is to know or learn everything that seems to go into being a profitable business owner and marketer.

Aside from the technical and knowledge requirements (that can be learned), I would just caution you about what lies ahead if you lack discipline, a strong work ethic, problem solving capabilities, some creativity, a persistent attitude, etc.  I hope this post helps you somehow.

To your online business success,

Steve Browne

www.SteveBrowneDirect.com