How Does Your Company View Change?

I had to chuckle a bit when I read the following statement in the biography of a local politician that was used to describe his philosophy:

“I’ve seen many changes in (community name) and I’ve been against most of them!”

He wanted to bring back “the good old days” when traffic was sparse, crime was low, taxes were much less, and folks were friendly.

Such may be the view of this old-timer, but it is a philosophy that can be very damaging to a company.

Most great entrepreneurs welcome change, embrace change, and seek ways to profit from the opportunities brought about by change.

It is during times of great upheaval and uncertainty that the best new opportunities for innovation and development present themselves.

It is at this time that fortunes are created, sometimes lost and new companies become suddenly relevant if they are a part of the change.

Change brings opportunities for new research, innovation, and scientific advancement.

But times of change can be very difficult too.

If the owner of a solo business sees change as a threat and hunkers down to protect his territory, he is liable to be passed by and left in the dust for new and more relevant ideas, companies and products.

Change can be difficult because it is seldom anticipated and sometimes not recognized.

Fads and temporary opinion swings don’t make for true change.

Those who can understand markets and trends quickly will be in the best position to jump on change and exploit it.

Develop the mindset that change is positive, a window of opportunity, and a chance for innovation.

Keep your eyes open – even outside your own niche. Change will often come from directions that you don’t expect it.

Being the owner of a small business is a distinct advantage compared to being mired in bureaucracy and trying to deal with change in a huge organization.

As the solo business owner, you can make instant decisions, quick course modifications, and grab new opportunities that arrive unannounced!

Take advantage of your smallness!

Listen to what Peter Drucker says about innovation and change:

But innovation is more than a new method.  It is a new view of the universe, as one of risk rather than of chance or certainty.  It is a new view of man’s role in the universe; he creates order by taking risks.  And this means that innovation, rather than being an assertion of human power, is an acceptance of human responsibility.

To your online business success,

Steve Browne

www.stevebrownedirect.com