Advertising
Greatest Headlines of All Times? Here’s What They Have in Common.
The great John Caples made a discovery that can help you in your marketing regardless of your niche, your product, or your service. Would you be interested in knowing what he learned?
After analyzing the 100 greatest money generating headlines of all time (I’m not sure how that assessment was made), Caples found that the word “you” appeared 31 times, and second most often appearing word (14 times) was “your.” Third was “how” (12), then “new” (10), and “who” (8).
What is the take away?
I’ll leave that up to you …
To your online business success,
Steve Browne
www.SteveBrowneDirect.com
Paul Mrinmoy
January 5, 2018 at 8:18 am
Hello Steve,
Its funny but true. Most headlines create incentive from these words.
Thanks,
Paul
Steve
January 19, 2018 at 3:50 pm
Paul, headlines are there to grab attention and make the reader stop in his tracks. Hopefully the headline will cause enough interest or curiosity to “force” the reader to dig deeper. It has been said that creating a winning headline is 80% of the marketer’s charge! Steve