Advertising
Enticing Your Prospects
It’s a verb and the meaning is . . . “to win over; attract; entice”
The subject line of this post should give you a clue.
Do you know the word? I’m using it in the context of selling, of marketing a product or service.
Could it be marketing’s little secret that no one wants to talk about or admit they are “victims” of it?
The word is “seduced.” It’s a stronger, more passionate word than “attract” or “entice,” isn’t it?
Have you ever been seduced by an online offer?
Certainly there can be negative and unpleasant connotations with this word for some people – forget about that for our discussion here about Internet marketing – I’m not talking about anything sexual here.
People love to be seduced. They want to be seduced. Don’t they? Come on, admit it, doesn’t your heart beat a little faster when you are charmed, flirted, lured, attracted, tempted or tantalized? TV commercials and magazines try to seduce us all the time.
So what does this human responsive reaction have to do with online marketing? Everything.
Let’s call it “Seductive Marketing.”
Let me ask you: Do prospects want to be bored or seduced by your ad campaigns, sales copy, articles, graphics, blog posts, videos and ebooks? This is not a trick question.
It’s pretty obvious – SEDUCE ME!
[ Side note: If you honestly and truly want to be bored, go read a phone book or a dictionary and forget about making any money online – you never will. ]
I know what you’re thinking: “But I don’t know how to seduce people.”
Nonsense . . . you’ve done it to your family and friends for years.
Here are ten secret, deceptively simple but wildly effective ways to seduce your prospects:
1. Show, beyond a doubt, that you are an expert on a topic important to the prospect
2. Give something of great value and the prospect will want to return the favor
3. Explain why past failures happened and why they weren’t the prospect’s fault
4. Pat the prospect on the back for whatever progress he/she has made thus far
5. Put the prospect’s fears to rest; assure him that all downsides have been alleviated
6. Take an interest in the prospect’s dream or goals and cheer him on toward the finish line
7. Provide evidence that others have taken a specific action and are now [happier/relieved of pain/wealthier] than before
8. Acknowledge the prospect’s questions, uncertainties, concerns and suspicions
9. Side with the prospect in throwing imaginary rocks at his enemies. Here’s just one example: ever notice how popular it has become to paint “gurus” as the enemy – to bash them as money-grubbing villains?
10. When an opportunity is limited, it immediately becomes most valuable. Said another way . . . the fear of loss is a powerful motivator.
The next time you market anything, ask yourself: How can I seduce my prospects in this campaign?
To your online business success,
Steve Browne
www.SteveBrowneDirect.com