Clarity of Business Purpose

Where do I begin?

Isn’t that often the first question that enters the mind of a newbie coming to online business to create an income stream?

Sometimes the first step is the hardest!

So many, many people have great difficulty in setting themselves in motion. The reasons are many, of course, but the sad truth is that many dreams fade as the morning breaks because the dreamer can’t get out of bed and actually do something positive!

Indecisiveness, over-analysis, and the fear of making the wrong move stop many people and paralyze them from ever planting and growing their small business idea.

At the opposite end of the spectrum are the few that run off helter-skelter without any direction, focus, or clear destination in mind. They’re flying around at a hundred miles an hour with their hair on fire sampling this offer and checking out that push button solution.

These high-energy opportunists are in the minority I think, but they don’t seem to get anywhere fast … just like those that are indecisive.

Often they bounce from “biz opp” (business opportunity or money-making program) to biz opp never able to make any money because they have no patience, no real commitment, and no persistence in sticking with their business idea as it grows and matures over time.

Let me suggest a first step that is within the grasp of both these groups and everyone in between. It’s simple and easy to do; yet there are many business owners that have never taken this step even though they’ve been operating a “business” for some time.

What I want you to do is this:  sit down with a pen and paper and no distractions and distill into one sentence what you see as your business mission. I know, you probably don’t have a business yet, and you may not have given much thought to how you’re going to talk your customers into giving you money.

But until you can succinctly describe your business, you are simply wandering around in the dark.

Clarity of purpose will go a long way toward pointing you in the right direction as you begin taking baby steps in setting up your business.

If you can’t verbalize your mission, the reason your company is in business, or your purpose … how are your prospects and customers going to understand what you can do for them?

I won’t accept a lengthy or techno-geek description that no one will understand. Don’t be vague, or general, or wishy-washy!  You need to be able to tell me, and anyone else interested, in layman’s terms, what your business does … and the fewer words you have to use to do that, the better!

When you’ve completed this task, and it’s oh so important that you do, you’ve taken your first step. Congratulate yourself. You now have a real bankable advantage over many other competitor businesses that have never really taken the time to figure out, exactly, what it is that they do.

This is such a simple but critical first step to laying the foundation for your new business idea.  Don’t move forward with other things until you understand exactly what your business purpose looks like.

To your online business success,

Steve Browne

www.SteveBrowneDirect.com