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A Dozen Ideas for Driving Traffic Via Social Media Sites
Here then are twelve (12) ideas or tips for using social media to drive traffic to your web sites:
1. Complete your profile
When you first open your Twitter, Facebook, Instagram, Pinterest, LinkedIn or other social media site account, fill out your profile (including a picture). Doing so makes it easier for people to get to know you and build relationships with you, which will make it more likely they’ll click through to your site.
2. Interact
Social sites are, by definition, social. They’re two way streets (not monologues). That’s why you shouldn’t just post content and move on. Instead, spend a few minutes each day interacting and getting to know people in your network – it will prove to give you long term business credibility and exposure.
3. Include a link to your site on your profile page
This tip is simple but effective: Give people a reason to click through from the social media site to your blog or squeeze page. A promise of a free solution usually makes for a good enticement.
4. Ask your followers to “retweet” and repost or share your content
If you create a “buzzworthy” post (such as a post on a hot or even controversial niche topic), ask your Twitter followers to “retweet” it and ask your other social media networks to repost or share it. You might also ask that they “like” or “clap” for your contribution.
5. Spend time each day growing your network
Commit to spending at least 10 minutes each day growing your network. You’ll see big results by the end of the month. You’ll be amazed at the size of your network in six months or a year from now.
6. Link your social site pages together
Link your Twitter account to your Facebook, LinkedIn, Instagram, HubPages and other social media pages . . . and vice versa.
7. Use your real name so that you’re easy to find
People who want to do business with you won’t respond well to working with “YankeeBaseballBoy72.” Instead, build trust by using your real name. Doing so also makes it easier for others to find you on Facebook and similar sites.
8. Post good quality and relevant content in the niche
Social media is not just about networking, it’s also about sharing information. If you share some of your best information with your network, you’ll get respect, trust . . . and more sales. Plus you’ll establish yourself as a niche expert.
9. Optimize some of your content
Some social sites (such as Yahoo! Answers and Quora) get crawled and indexed regularly by the search engines. As such, you may consider optimizing some of your content for the search engines by including relevant (long-tail) keywords two or three times for every 100 words of your content. But don’t overdo it!
10. Get the most benefit for your time
Instead of trying to interact and build relationships with thousands of prospects, consider building a relationship with a handful of partners. That’s because just one good partner can send you hundreds or thousands of prospects and customers.
11. Visit the sites of other influencers in your niche
Subscribe to and visit the social media sites of other “influencers” in your niche. You will learn a lot and know better the topics and issues that are important to those who have strong niche followings. Often those influencers will see your contributions to their discussions and you will gain credibility with them and their followers.
12. Put your social media links on your web site and in your content wherever possible
You prospects are more likely to investigate your business if you make it easy and intuitive for your customers and friends to share your content and ideas in the niche. There are plugins and scripts that put “one click social media buttons” on your site and content which makes it simple and quick when a prospect wants to share your goodness!
Here’s the thing: social media is only expected to grow in the future – and now is the best time to get involved if you’d like to grow your business right along with it. You can start today by applying the twelve traffic-generating, relationship-building tips you just discovered!
To your online business success,
Steve Browne
www.SteveBrowneDirect.com