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Are you looking for ways to add profit to your information products? One of the things that most business owners look for are ways to add...
Are you one of the millions and millions of shoppers that automatically assume that “expensive = higher quality”? It’s a common equation that experienced marketers understand...
Is “branding” a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In...
Do you have the proper mindset for solo business? As more and more “regular” folks move online to start businesses, it is quite apparent that not...
Here’s a very powerful marketing strategy for every small business owner that has ever wanted to “force” his clientele to identify with him. You realize by...
Some say they have nothing to sell. They say there’s so much free online information in their niche that no one is going to buy from...
If you’ve been doing business on the Internet for any length of time, you’ve undoubtedly heard the term “sticky” or “stickiness” used to describe the ability...
One of the true challenges facing every Internet business is the process of turning prospects into paying customers. Lots of people can be directed to a...
There is a tendency among new business owners to price their products and services too low in the hope that they will attract more customers and...
Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You’ve got...
