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Marketers have long understood the value and importance of a strong and powerful Call-to-Action (CTA, for short). It’s not enough to simply present an offer and...
Ten of my all time favorite misconceptions often spouted by online marketers in their blogs, articles, and in the marketing forums: 1. “The money is in...
You know what I’m talking about. How many times have you seen an Internet marketer use the “impending deadline scare” as a reason to get his...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
