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Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used...
Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...
Some business owners prefer to deal with problem customers by writing them off and shoving them out the door. They don’t want or need to be...
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at...
In 2005 I purchased and read Seth Godin’s latest contribution to new age business thinking and culture and immediately was struck by it’s logic, practicality and...
I saw an obituary in the national news that should be of interest to every solo business owner. The eulogy was tucked away in an obscure...
In every business it is critical that both customers and prospects trust the business owner. He/she must be trusted that he will represent his products and...
Of course you would want to do that. Here’s why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or...
Every business owner, at some point in his/her career, will face sharp and emphatic criticism by a customer, supplier, or competitor. Whether the criticism or complaint...
A friend of mine inherited a small gas station from his father. The mechanic’s blood (oil?) ran through the family genes I suppose as he and...
