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Today’s post is going to be very short. There has been a lot of rhetoric in the media and coming out of the White House about...
Here’s a very powerful marketing strategy for every small business owner that has ever wanted to “force” his clientele to identify with him. You realize by...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
I’m convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to...
In 2005 I purchased and read Seth Godin’s latest contribution to new age business thinking and culture and immediately was struck by it’s logic, practicality and...
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic...
Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
