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Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used...
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at...
Are you anything like me? The thought of trying to sell something to someone really turns me off. I dread the idea of “selling” for a...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
Of course you would want to do that. Here’s why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or...
