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One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your...
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
The manufacturers of the industrial era had at least one thing in common: they found that mass production could cut both product costs and production times...
Nobody buys your product and no one wants your service. Your conversions are at rock bottom. What’s going on? You want to quit business! Have you...
Maybe the most difficult aspect of business marketing is conversion. Finding leads in your marketplace and taking that lead on a journey to become a buyer...
