I attended an information technology gathering where several PR experts were making presentations on “PR tips” for small business. I was interested to see if the...
Wouldn’t it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to...
If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
A number of years ago, several PR experts gave presentations at the Utah Information Technology Association’s (UITA) gathering that was labeled: “PR Tips from the Trenches.”...
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or “chosen” by those customers that want what...
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic...
I’ve often spoken and written of the accelerated pace of business on the Internet. Online, everything moves quickly and changes happen almost overnight. It seems products,...