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Wouldn’t it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to...
I have often commented that in a solo business, the owner is the business. Therefore, if you want to promote your business, you have to promote...
The popularity of survey results in a specialized niche is undeniable. Customers and prospects alike love to be part of a survey and then look at...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
I’ve been asked by a number of entrepreneurial types whether they should consider buying an existing business rather than creating one on their own. Their reasoning...
In case you haven’t noticed, there is an important trend unfolding in the evolution of modern-day businesses that you need to understand and exploit as a...
Entrepreneur is kind of a funny word. It’s obviously of French origin. I’ve been hunting for years to find its English counterpart, but have not yet...
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
In a previous post we talked about turning a hobby into an online business and why it was a good idea to choose a very deep...