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If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of...
