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Entrepreneurs are always thinking and scheming about ways to make a buck. That’s what they do, isn’t it? Here’s my favorite definition of an entrepreneur: he’s...
I know, I know, we all use the term freely and without much thought. But it really is wrong. A virtual business can’t have assets, employees,...
To tell you the truth, I’m having a hard time coming up with any reasons why you shouldn’t absolutely consider having a forum at your site....
Over the short history of the Internet, there have been many creative and unusual strategies attempted by entrepreneurs to generate income, both as a means to...
I have often made the comment, “You are the business.” As a small business owner, you are the solo creator, founder, operator, and employee of your...
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your...
I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet. Why? These blog naysayers suggest that...
