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Direct sales advertising and the Internet” The other day I spent some time at the bookstore, the giant bookseller franchise that I often frequent when I’m...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
Awhile back I spent some time at Borders, the giant bookseller franchise that I often frequent when I’m searching for some Internet selling tips and advice...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
