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No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...