To my way of thinking, there are two business functions that every single company needs to execute well, every day of the year, in order to...
In the previous installment we discussed some of the costs associated with delivering physical products to your customers. Be careful to study the numbers and understand...
Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used...
If you are serious about starting a small solo business, there is no greater lesson to learn than how to apply the principle of maximum leverage...
Chances are very good you will rely heavily upon email communications in your new solo business if you use the Internet to conduct your operations. And...
When you do business online, you have to get a little personal with your customers. There’s no way around it. Being personal is fine with most...
The ways an autoresponder can be employed to automate your business tasks are many. Here are just a few of the typical business uses of an...
In a lot of online business situations, email is the lifeline between you and your customers and suppliers. You don’t have face-to-face contact and you may...
Some business owners prefer to deal with problem customers by writing them off and shoving them out the door. They don’t want or need to be...
I’ve written a number of times on getting started in business and most of those discussions, at some point at least, lead back to the importance...