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Anyone can have a content rich web site. Using the excuse that you are not an expert in the niche is … well … just that...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
It’s a nasty name, “swipe files,” but it’s an idea you should implement immediately if you haven’t already gotten yours started! If you’re like me, you...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
One of the keys to selling products online is to somehow personalize your approach to the prospect. Impersonal, sterile, boring sales letters and advertisements aren’t attractive...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
I’m convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to...
I mentioned in an earlier post that I thought press releases were one of the most effective yet misunderstood tools the business owner had at his...
