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The late Gary Halbert called himself “The Greatest Copywriter on the Planet.” Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being...
All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
There are lots of ways and methods to writing content in your products, emails, offers, blogs, etc. that will resonate with your target audience. Certainly, how...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
I’m convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to...
Did you know there are cheap places to display your small classified ads all over the Internet? How successful you are will depend upon a number...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
