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That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without...
If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
The U.S. economy is changing dramatically. It’s quite apparent that geography and physical boundaries are becoming less and less critical in company strategic decisions and plans....
If you have a business based in the U.S. and you pride yourself on having the lowest prices in town (or in your industry), are you...
Nothing grabs a prospect’s attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is...
One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just...
Some solo business owners go to great lengths to make their web site attractive, easy to navigate, professional looking, and as “sticky” (hard to leave) as...
