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Marketers have long understood the value and importance of a strong and powerful Call-to-Action (CTA, for short). It’s not enough to simply present an offer and...
Direct sales advertising and the Internet” The other day I spent some time at the bookstore, the giant bookseller franchise that I often frequent when I’m...
In a lot of online business situations, email is the lifeline between you and your customers and suppliers. You likely don’t have face-to-face contact as an...
One of the most frustrating aspects of web business is trying to figure out problems to customer response rates on your web site. Why are my...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
