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Anyone that has searched online for information type products, and even physical products in some cases, has been offered one or more “bonuses” along with the...
My wife is affectionately known around our house as “the Coupon Queen.” She dissects the local daily newspaper and all the mail flyers for coupons that...
Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You’ve got...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Sales patterns of any product or service are never straight line; typically they fluctuate up and down both during longer rising and falling trends. Smart marketers...
