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Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
Of course the type of business you run will often dictate the accepted and profitable practices that are used in your industry. Your brand may be...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
