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Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
The late Gary Halbert called himself “The Greatest Copywriter on the Planet.” Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
