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# businessempires.com

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## Posts

- [Membership Sites - When is This Business Model Effective?](https://businessempires.com/membership-sites-when-is-this-business-model-effective/) - [et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text] I believe there are natural and logical reasons to have a membership site (also called a subscription site or continuity site) based upon the needs and desires of your audience and the niche you are in. Subscriptions or recurring payments are not the best model to choose simply because you would like a
- [Consumers Love "How to" Articles, Ebooks and Reports](https://businessempires.com/consumers-love-how-to-articles-ebooks-and-reports/) - Download It's no secret really. People buy "How to" information in every niche, sub-niche, and marketplace there is. Why? I believe it's because the human mind is curious and always seeking to find a new way of doing things. The reason I wanted to address this topic is simply because consumers search for, purchase, and
- [12 Laws of Internet Marketing](https://businessempires.com/12-rules-of-internet-marketing/) - Often I am asked if there are any hard and fast rules to the game we call Internet Marketing. I have always hesitated to say "yes" you have to do this or you have to do that. Why? Rules that are set in cement are nearly always proven to have exceptions. Internet business is so
- [A Power of a Strong Call-to-Action](https://businessempires.com/a-power-of-a-strong-call-to-action/) - Marketers have long understood the value and importance of a strong and powerful Call-to-Action (CTA, for short). It's not enough to simply present an offer and leave the final decision on what to do to the prospect. The CTA is actually a command, a motivation to take some action, and an invitation to take another
- [Five Ideas to Get Clicks to Your Affiliate Link](https://businessempires.com/five-ideas-to-get-clicks-to-your-affiliate-link/) - No matter what type of affiliate product or service you’re selling, you’re probably always looking for ways to get your offers in front of more prospects . . . and you’re looking for ways to get folks to click on your affiliates links. It is often said that marketing is a numbers game – the
- [How to Turn Targeted Prospects into Loyal Subscribers](https://businessempires.com/how-to-turn-targeted-prospects-into-loyal-subscribers/) - You’ve created a blog or a niche website with quality content that your prospects want. You’ve included a compelling sales page and an order button. Now what? How do you convince your prospects to become subscribers and customers of your niche business? There are many creative and unique ways to do it, but often the
- [Ten (10) Ideas for Getting More Subscribers](https://businessempires.com/ten-10-ideas-for-getting-more-subscribers/) - There’s a fortune that lays hidden in your mailing list. The bigger your list, chances are the bigger fortune for you to tap. That’s why these 10 ideas or tips for getting more mailing list subscribers are almost as good as money in the bank! 1. Include a call to action (CTA) at the end
- [Learn This Invaluable Skill Regardless of Your Niche](https://businessempires.com/learn-this-invaluable-skill-regardless-of-your-niche/) - There are many skills that come in handy for small business owners. I'd like to take a minute to share what I feel is one of the most helpful and valuable skills anyone can develop with some practice. I am the first to suggest that if a business owner doesn't personally possess a skill, he
- [Products Not Selling?](https://businessempires.com/products-not-selling/) - Imagine this… You create your amazing product. You put up your sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible. And then . . . Nothing. No sales. Well, maybe a tiny trickle. But not the flood of PayPal or Clickbank
- [Gathering Your Blog Audience](https://businessempires.com/gathering-your-blog-audience/) - If you’ve ever created a blog before, then you know that the saying, “build it and they will come” just isn’t true - at least not for blogs! However, there are some smart and practical ways you can get more people interested in visiting your blog by following these five suggestions which have been proven
- [Mentor or Coach?  Which Do You Need?](https://businessempires.com/mentor-or-coach-which-do-you-need/) - I can tell you how to get any successful business owner to mentor you! It's very simple . . . don't ask him to be your mentor or coach. If you do, he will nearly always turn you down. Let me explain by first clearing the air a little about online mentors and business coaches.
- [Ten (10) Ways to Become a Better Blogger](https://businessempires.com/ten-10-ways-to-become-a-better-blogger/) - Just imagine if you were able to develop one of the most popular blogs in your niche. Think of how much money you could make selling your products or affiliate products if your blog was niche relevant, admired by all, and visited heavily by targeted niche prospects! Imagine how big your list would be. Think
- [A Dozen Ideas for Driving Traffic Via Social Media Sites](https://businessempires.com/a-dozen-ideas-for-driving-traffic-via-social-media-sites/) - Networking sites and social media are here to stay (and have been for some time). Experts predict that this trend will only grow. It means if you don’t start using social media now – today – you’ll be left behind. Here then are twelve (12) ideas or tips for using social media to drive traffic
- [Using Videos to Market Your Business](https://businessempires.com/using-videos-to-market-your-business/) - Years ago there would have been no practical or efficient ways for solo entrepreneurs to market their business with the aid of videos. The cost to have a unique video produced couldn't be justified in a small business. But the times are different today! Even if you’re not selling video-based products, you should be using
- [Ten Ideas for PLR Content in Your Business](https://businessempires.com/ten-ideas-for-plr-content-in-your-business/) - You can save time and money if you use PLR (private label rights) content to create products and to market your business. To that end, here are 10 different ideas for turning your PLR content into cash. Mind you, I can think of others ways to capitalize on PLR content and I will write about
- [Is Your Advertising Making a Difference?](https://businessempires.com/is-your-advertising-making-a-difference/) - I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Not only is success in advertising a moving target ... it is one that few have mastered which makes it difficult to find a lot of expert help and training specific to any
- [A Student Created Online Business?](https://businessempires.com/a-student-created-online-business/) - I remember vividly a debate carried on some forty years ago in one of my graduate school classes that centered on the question of whether it was a good idea to encourage students to set up and operate for-profit businesses prior to their completion of formal education. There was a very distinct minority that took
- [The Best Content](https://businessempires.com/the-best-content/) - If you could effortlessly place the very best kind of content on your blog, newsletter, or web site ... what would it be? What kind of content attracts targeted customers and buyers to your marketing message? The answer won't be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating
- [Fake News in Your Marketing](https://businessempires.com/fake-news-in-your-marketing/) - Today's post is going to be very short. There has been a lot of rhetoric in the media and coming out of the White House about the issue of "fake news." Who is interested in fake news? Is it helpful to consume or even pay attention to news that is not true . . .
- [Direct Sales Marketing](https://businessempires.com/direct-sales-marketing/) - Direct sales advertising and the Internet" The other day I spent some time at the bookstore, the giant bookseller franchise that I often frequent when I'm searching for some Internet selling tips and advice that I can't find in the books on my own bookshelf. Large retail book stores are cool places, much like a
- [Learning Entrepreneurship](https://businessempires.com/learning-entrepreneurship/) - How do high school and college students learn to become entrepreneurs? Does the current public school system do an adequate job of training young people to become business owners? Years ago I made a new friend in Chris Elliott who found my blog and decided to subscribe. Chris was a high school senior about to
- [Your Unpaid Employee - the Autoresponder](https://businessempires.com/your-unpaid-employee-the-autoresponder/) - Autoresponders are the unpaid employees of your solo business. Be sure to take advantage of the leverage they can give you in your daily business execution! The ways an autoresponder can be employed to automate your business tasks are many. Here are just a few of the typical business uses of an autoresponder: - if
- [Little Things Make a Big Difference](https://businessempires.com/little-things-make-a-big-difference/) - Malcolm Gladwell, a talented and observant staff writer for "The New Yorker," has written a little book that you, the entrepreneur, should read as part of your basic small business education. Here are the details: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, Feb. 2000, 288pp. Gladwell understands human
- [A Private Area for Your Partners?](https://businessempires.com/a-private-area-for-your-partners/) - Have you ever considered developing a private area web site? Depending upon the type of solo business you operate, and the needs that your business has to communicate with the "outside" world, you may want to consider setting up a private area on your company or business web site. I'm not talking about creating a
- [The Perfect Business](https://businessempires.com/the-perfect-business/) - If you haven't picked up a copy of this little book yet, go get one and look at solo business in a whole new light. On my reading list for all online solo business owners is Michael LeBoeuf's little paperback called The Perfect Business. The corporate salaried employee stereotype with stock options, a hefty 401K,
- [Pump Up Affiliate Sales](https://businessempires.com/pump-up-affiliate-sales/) - What percentage of your online sales come from affiliate commissions? If it is a substantial proportion, you should be doing everything possible to increase the amount of your traffic, the click-through response rate to your affiliate page links, and the relevance of your content to the product(s) you're promoting. Typically, new affiliates slap up a
- [Niche Focus vs. Broad Reach](https://businessempires.com/niche-focus-vs-broad-reach/) - "What does it mean to 'niche your way' to online business success?" I was asked by a lady subscriber that had decided to operate a home-based business, what it meant to "niche your way" to a business fortune. I didn't ask her where she picked up that phrase, but I have a good idea it
- [Your Public Relations Strategy](https://businessempires.com/your-public-relations-strategy/) - I attended an information technology gathering where several PR experts were making presentations on "PR tips" for small business. I was interested to see if the experts agreed on which strategies worked best and if there were anything new and really innovative approaches to doing online business promotion. I realize that I don't have a
- [Adding Value to Your Info Products](https://businessempires.com/adding-value-to-your-info-products/) - Are you looking for ways to add profit to your information products? One of the things that most business owners look for are ways to add value to their businesses. The usual thoughts are to add more products to the mix of things sold thereby increasing the inventory as well as the profit potential. If
- [Avoid Sloppy Emails](https://businessempires.com/avoid-sloppy-emails/) - In a lot of online business situations, email is the lifeline between you and your customers and suppliers. You likely don't have face-to-face contact as an online business owner and you may never converse over the phone. Since your emails are so important, so critical to your communication with both customers and vendors in the
- [Specialize and Master](https://businessempires.com/specialize-and-master/) - You don't have to be good at everything to successfully sell products and services online. There is a tendency, especially among new online entrepreneurs, to believe that in order to have a successful Internet business, you must be better than all the other online businesses in your niche. You need to understand that it may
- [Permission Based Marketing - Seth Godin](https://businessempires.com/permission-based-marketing-seth-godin/) - One of my favorite marketing writers (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the Direct Marketing Vice President at Yahoo! I consider him a mentor because I feel his direction and guidance have helped me immensely in my business career. He keeps
- [How Well Do You Handle Failure?](https://businessempires.com/how-well-do-you-handle-failure/) - I tend to be personally aligned with perfectionists. I believe in doing the very best I can no matter what I'm doing. I sometimes spend hours on trying to get something right, even though that pursuit is not always significant or meaningful. I'm a sucker for puzzles, brain teasers, and word games. As an entrepreneur,
- [The Shoulders of Giants](https://businessempires.com/the-shoulders-of-giants/) - "Standing on the shoulders of giants" No doubt you have heard this famous phrase many times before - it is used in context with both scientific application and general business principles. I will borrow it today to talk about an important habit that I think all entrepreneurs ought to adopt and practice for the rest
- [Flying Solo While Caring For Your Passengers](https://businessempires.com/flying-solo-while-caring-for-your-passengers/) - Identify the soul of your business and pump it full of steroids!" What you end up doing with what I am about to tell you could have a great bearing on your ultimate future as a solo online business operator. I can't over emphasize this point. I hope you pay close attention and get the
- [Internet:  Power to the People!](https://businessempires.com/internet-power-to-the-people/) - Nowhere has the Internet made a more dramatic change in the existing power structure than in the business world. It used to be that companies wielding the most power and influence were those that operated from a position of strong cash reserves and seemingly unlimited access to professional service muscle like Wall Street financial advisers,
- [Duplicating What Works for Others](https://businessempires.com/duplicating-what-works-for-others/) - Often the safest way to start a new business is to find someone already running a profitable business and duplicate what they are doing. Some might call this approach unethical or even "stealing" from another business. I don't agree. Here's what you need to know and understand. There is a difference between "modeling success" and
- [Should I Consider "Outsourcing?"](https://businessempires.com/should-i-consider-outsourcing/) - "Should a small solo business owner outsource any of his operation?" Many small business owners ask this question for various reasons: They don't feel they have the technical skills to set up and manage a computer driven online business They may lack skill or authority in a particular topic or subject They may not have
- [Deep Niche Online Business](https://businessempires.com/deep-niche-online-business/) - In case you haven't noticed, there is an important trend unfolding in the evolution of modern-day businesses that you need to understand and even exploit if you are a solo business owner. Years ago, traditional businesses would set up shop in a physical location, stock shelves with the goods the owner expected to be in
- [Can You Give Away Too Much?](https://businessempires.com/can-you-give-away-too-much/) - A very successful information publisher once told me, "To have a profitable information business, make sure you don't give away too much." I've often thought seriously about that statement. Is it true or not? Could it be that for some businesses it could be true ... for others, maybe not. What do you think? Are
- [The "Low Price" Trap](https://businessempires.com/the-low-price-trap/) - One of the sad things about online business is the "low price" marketing game that so many business owners feel they must participate in if they want to sell products and services online. Competition for online sales is very heavy in most consumer and information niches. For some reason, prospective buyers expect everything for sale
- [Product and Marketing Support](https://businessempires.com/product-and-marketing-support/) - Over the years that I have been involved with small business development, I can tell you that there are almost always costs to running a business that the entrepreneur fails to see and take into consideration. Smart business owners don't like surprises, especially surprises that cost them money they weren't planning to spend on those
- [Sales Projections - Realistic or Pie in the Sky?](https://businessempires.com/sales-projections-realistic-or-pie-in-the-sky/) - Are your online business sales projections realistic or "pie in the sky?" It's fun to skim through a number of new business plans in a short period of time. I always take special note of the sales projections and compare one set against another. During my corporate career in small business economic development I have
- [Buying a Business?  Ten Considerations](https://businessempires.com/buying-a-business-ten-considerations/) - "If you decide you want to purchase a business as opposed to creating your own from scratch, make sure you know exactly what you're buying." I don't always recommend that you seek out an attorney and a financial advisor for your business safety and peace of mind. And most of you know that I don't
- [Professional Services - the Old Model](https://businessempires.com/professional-services-the-old-model/) - If you run any type of professional service business, are you still clinging to the "old" traditional business model? Most of the professional solo businesses that I am aware of have followed a very traditional model in how the business is set up and operated. Most attorneys, doctors, counselors, and accountants design their practices around
- [Private Contact Information - Ask Just Once](https://businessempires.com/private-contact-information-ask-just-once/) - What? . . . Do they think I'm stupid or something?" When you do business online, you have to get a little personal with your prospects, subscribers, and customers. There's no way around it. Being personal is fine with most of us, if we like and trust the person that's moving into our space. But
- [I Can't Decide On a Subject For My Business](https://businessempires.com/i-cant-decide-on-a-subject-for-my-business/) - Information businesses that are created, developed, promoted, operated, and delivered over the Internet are "the perfect business" because the product or service requires no employees, no stored inventory, no physical packaging, and no physical delivery. These businesses can be operated from anywhere around the globe with just an Internet connection and the proper business set-up!
- [Virtual Business?  There is No Such Thing!](https://businessempires.com/virtual-business-there-is-no-such-thing/) - Let's get something straight: there is no such thing as a virtual business. I know, I know, we all use the term freely and without much thought. It's a catch phrase that some people use instead of the term "online business." But it really is wrong. A virtual business can't have assets, employees, products and
- [You'd Better Know the Answers to These Questions](https://businessempires.com/youd-better-know-the-answers-to-these-questions/) - Here is my checklist of fifteen crucial questions to ask yourself about your Internet business, whether it's brand new or you've previously opened the doors to your niche prospects. Yes, there are some important things to consider beyond what you'll see on this list. But this is a place to at least begin ... a
- [How Do I Know My Business Idea Will Be Profitable?](https://businessempires.com/how-do-i-know-my-business-idea-will-be-profitable/) - I've often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it's easy to understand why problems galore plague entrepreneurs. Many mess-ups are not fatal. The owner can recover from non-crippling problems that result from unexpected circumstances or misjudged steps. Persistence and adaptability are
- [Should I Spend Money on a Coach?](https://businessempires.com/should-i-spend-money-on-a-coach/) - "It seems like a smart idea to hire a coach to help me set up and establish my business. What do you think?" I get asked this same question, or a slight variation, quite often these days because usually the "would be" business owner is facing a substantial initial investment and he/she is not sure
- [Turn a Hobby Into a Business?  Read This First](https://businessempires.com/turn-a-hobby-into-a-business-read-this-first/) - My feeling about making a business out of your hobby is this: "it all depends." I would caution anyone to be very careful if this is how you plan to make a living. Here's why: If you've read anything about solo online business, you know how important, even critical, it is to choose a specialized
- [Focus on One Thing Only ... (Please)](https://businessempires.com/focus-on-one-thing-only-please/) - I'm going to give you ten tips that will help you focus your business on doing just one thing very well. You are a solo operator, a lone wolf, and you hunt by yourself. You don't desire to be part of the pack when it comes to doing business. You're the boss and you take
- [Will Today Be The Day?](https://businessempires.com/will-today-be-the-day/) - Will today be the day you take action in starting your own online business? I don't know a single person living on this planet that doesn't procrastinate something in some way. We all do it! We're all busy with living and working and doing the things that fill our daily routines. But honestly, if you
- [Beware:  Packaged Business Startup Products](https://businessempires.com/beware-packaged-business-startup-products/) - There is a real attraction to purchasing a "business in a box" system. To someone who had never undertaken the journey of business creation before, it seems logical that the steps could be laid out for you and the ground plowed ahead of you to guide you every step of the way, for just a
- [Should I Quit My Job?](https://businessempires.com/should-i-quit-my-job/) - One of my subscribers and I were conversing (at her request) about online business and she seemed to be very frustrated about her ability to chart a course for her future involvement in full time Internet business. Her question was simple and one I've heard many times: "I don't know if I should ease into
- [Is Personality Important to Business Success?](https://businessempires.com/is-personality-important-to-business-success/) - "What does your personality have to do with your future success as an entrepreneur?" I was posed that question in a round table discussion with some other self employed online business owners. Here are my thoughts. Often magazines and news articles about self-employment include tests or checklists that you can review to see if you
- [Will I Be A Good Business Owner?](https://businessempires.com/will-i-be-a-good-business-owner/) - So you've been contemplating starting your own online business and you wonder if you have "what it takes" to be a good business owner. Think of these traits as a good survey of the issues that will come before the new owner that will sometimes require hard choices. Here they are: 1. Did you do
- [The Bloat of Big Business is Your Advantage](https://businessempires.com/the-bloat-of-big-business-is-your-advantage/) - So you think your obscure little online business can't compete with big box organizations that steamroll their competition and pancake independent entrepreneurs? After all, how can you and thousands of other small-time operators working out of a home office compete profitably in customer markets where the big boys have their products stacked high and deep
- [Is Partnering With Your Spouse in Business a Good Idea?](https://businessempires.com/is-partnering-with-your-spouse-in-business-a-good-idea/) - Have you ever considered working along side your spouse in an online business? If so, you have probably wondered whether such a partnership can run smoothly or whether it might become a marriage sore spot. Even though spouses profess an undying love and devotion for one another, working side-by-side can bring out some avoidable nuances
- [Swipe Files - Ethical or Not?](https://businessempires.com/swipe-files-ethical-or-not/) - The first time I heard the seasoned marketers discussing "swipe files" I immediately took notice. Why? Because it seemed to me to be an unethical practice ... a way of using others' hard work without compensating them. In addition, it seemed to suggest infringing on someone's copyright and ability to protect their intellectual property. What
- [Ideas for a Business Are a Dime a Dozen](https://businessempires.com/ideas-for-a-business-are-a-dime-a-dozen/) - "I have this great business idea, I just don't know what to do with it." I don't know how many times I've heard that sorry phrase. I've probably uttered it myself many times. You've heard of serial entrepreneurs, haven't you? Maybe there should be a name for serial business idea generators. These are people that
- [What Kind of an Internet Business Will You Create?](https://businessempires.com/what-kind-of-an-internet-business-will-you-create/) - It's interesting that some entrepreneurs come up with a great idea that leads them into creating a very specific type of solo online business. Yet others struggle in this regard. They know they want to create something online that will generate an income stream (or several) yet they have no idea what to sell or
- [Can an Online Marketer Hate Selling?](https://businessempires.com/can-an-online-marketer-hate-selling/) - Incredible as it may sound to some, there are many would-be online business owners that profess a great dislike for selling. “But I’m not a salesman!” I’m going to let you in on one of my closely guarded personal secrets. In fact, if this ugly secret finds its way into the media, I could become
- [Profit From Your Solo Online Information Business](https://businessempires.com/profit-from-your-solo-online-information-business/) - There is a quiet revolution taking place in America and other far away places all around the globe. I've been blogging about it for quite a while. The revolutionists are not mercenaries, patriots, or soldiers of fortune; but rather simple working men and women that desire to throw off the shackles of standard employment slavery
- [You Are Not Your Audience](https://businessempires.com/you-are-not-your-audience/) - A web site owner was recently complaining that his site wasn't making any progress in sales and he was fearing that the niche he had chosen, "anxiety/depression," was not a good one to be in. The reason? (according to him) Niche participants were lazy and didn't really want to work hard to overcome their issues;
- [Suffering in a Niche](https://businessempires.com/suffering-in-a-niche/) - I often speak with entrepreneurs that want to create an online business for the income and the ability to operate from home ... but they have no idea what they are going to sell, what niche they are going to focus on, or even what marketplaces are viable for their skills, talents, and interests. On
- [A Business or a Job?](https://businessempires.com/a-business-or-a-job/) - Contrary to what you might believe, there are a lot of people that love their day jobs! I'm guessing, there are many more that love some aspects of their job but wish other things related to their employment could be changed. No doubt, you have some real concerns about what you do for a living.
- [One Easy Way to Brainstorm for a Business Idea](https://businessempires.com/one-easy-way-to-brainstorm-for-a-business-idea/) - Can't come up with a decent idea for your new online business? Has your brain been overworked trying to figure out what you're going to sell online? I'm going to give you the URL (web site address, in case you're unfamiliar with the term) of a great resource for brainstorming small solo business ideas. There
- [How Ethical Are These Marketing Tactics?](https://businessempires.com/how-ethical-are-these-marketing-tactics/) - Let me ask point blank: Do you use any of these marketing tactics to make more money? I understand that I am opening myself up to a lot of potential criticism from the IM community by suggesting what I am about to suggest. But I do it as an IMer who wants to help and
- [Grow Your Business Like This "Stupid Orphan Boy"](https://businessempires.com/grow-your-business-like-this-stupid-orphan-boy/) - What can you and I learn from a "stupid orphan boy" that eventually become the father of science? He has often heralded as "the most brilliant man that ever lived" . . . Ranked #1 and #2 with Albert Einstein as history’s leading world physicists . . . He discovered the law of universal gravitation
- [Six Tips for Finding Great Marketing Advice](https://businessempires.com/six-tips-for-finding-great-marketing-advice/) - When it comes to Internet marketing, one of the real challenges for a new entrepreneur is sorting through all the rubbish to find the wisdom. What am I talking about? Maybe more than any other marketplace, Internet marketing "how to" advice, both good and bad, flows pervasively around the Internet selling circles like no other
- [Markets are Not Niches](https://businessempires.com/markets-are-not-niches/) - From my own perspective, very few people that want to start Internet businesses really understand what a niche is. Based on what I continually see in forums, blogs, and discussion groups, "niches" according to most newbies are really "markets." New prospective online business owners are told that they need to focus on a specific niche
- ["Should I Start Over?" - Fifteen Hints](https://businessempires.com/should-i-start-over-fifteen-hints/) - I received an email from a new web site owner that got me thinking about persistence, discouragement, and when it was time to leave "a dead horse" for a new ride, so to speak -- change focus from the niche you are working on to a different one. She wrote that she had worked hard
- [A Few Ways I've Used Public Domain Content](https://businessempires.com/a-few-ways-ive-used-public-domain-content/) - Happy St. Patrick's Day! No, I'm not Irish but I do have some Irish ancestors back generations ago. Admittedly, I know very little about Irish culture or history. From what I have read, St. Patrick was the foremost patron saint of Ireland though not "Irish" himself. He is credited with bringing and spreading Christianity to
- [Article Marketing and Your Business](https://businessempires.com/article-marketing-and-your-business/) - Does article marketing still work? Did it ever work? Is it worth the effort? Will article marketing bring my business targeted traffic? I have a few thoughts that I'd like to share this morning about this marketing strategy and how it might be used in your online business. First though, I'd like you to understand
- [Thirteen Insights for Resale Rights Sellers](https://businessempires.com/thirteen-insights-for-resale-rights-sellers/) - Buying a license to sell other people's products is a growing trend for marketers that don't have the expertise, patience, or desire to create their own products. Licenses to resale rights products, master resale rights, and private label rights are popular because a marketer can purchase a license and be selling that product the same
- [Online and Offline Business - Timeless Profit Concepts](https://businessempires.com/online-and-offline-business-timeless-profit-concepts/) - Many online business owners claim there is a huge divide between online and offline small businesses. They say there is little in common between the two. I happen to disagree; and in fact, I believe they both have very much in common. I would even go so far as to say they both have more
- [Start Selling by Understanding Demand](https://businessempires.com/start-selling-by-understanding-demand/) - Many people begin a career in Internet marketing without really knowing where to begin. They wrongly believe that they can just choose a product or service they like or know, promote it to anyone in the marketplace, and BINGO! They are instantly an overwhelming success and rolling in dough! These folks, unfortunately, are in the
- [Most New Marketers Get This Wrong!](https://businessempires.com/most-new-marketers-get-this-wrong/) - As I visit online marketing forums, small business web sites, and even some authority blogs, I am amazed at the amount of bad advice given to aspiring new marketers about "picking a niche." Of course, this topic comes up in almost every guide and ebook talking about making money online. They will all tell you
- [Why Do You Want to Be an Internet Marketer?](https://businessempires.com/why-do-you-want-to-be-an-internet-marketer/) - Have you ever thought to analyze why you want to do IM (Internet marketing)? There are a lot of different motivations for people to look into this business of Internet marketing. Some think it's the magic solution to their income desires. Others want a work-at-home "job" that will allow them to tend kids at the
- [Want to Write for Others?  Why?](https://businessempires.com/want-to-write-for-others-why/) - All you writers out there . . . There are multiple ways to make money from your writing talent, skill and passion. Writing for others as a service is just one way to do it - and in my opinion, probably not the best alternative you could choose. I see a lot of writers coming
- ["But I'm Not An Expert At Anything!"](https://businessempires.com/but-im-not-an-expert-at-anything/) - Here's a secret: you don't have to be an expert to make money online in most niches. I've noticed over the years that many, many would-be marketers hesitate and often turn away from this business of Internet marketing because they think they have to be an expert or an authority in some chosen subject in
- [Revelations for a New Marketer](https://businessempires.com/revelations-for-a-new-marketer/) - Today, I'd like to share with all of you ten "truths" about Internet marketing that every new business owner should consider from the very first day working in a new business. I see it as a great advantage to a new business owner to have these truths "revealed" at the very beginning of a new
- [Is a Niche Picked or Created?](https://businessempires.com/is-a-niche-picked-or-created/) - So often I hear new business hopefuls talking about how difficult it is to "pick" a niche. Of all the ways to make money online, they seem to have difficulty making up their minds about the topic they want to focus on in their blog, or their affiliate marketing, or their product creation plans. If
- [Starting with the End in Mind](https://businessempires.com/starting-with-the-end-in-mind/) - Just what do you plan to do with your business when you no longer want to have it? Have you ever considered that there may come a time when you get tired of running an online business on a daily basis? Circumstances change, as do personal desires, motivations, and needs. There may even come a
- [Stressed Out in Your Job?  Internet Marketing May Not Be the Best Solution](https://businessempires.com/stressed-out-in-your-job-internet-marketing-may-not-be-the-best-solution/) - I understand one of the attractions of the "Internet marketing lifestyle" is the supposed freedom and control that one can find in his/her daytime work. In many peoples' minds the "American dream" has shifted from owning a home to owning a business - one that will support a more relaxed and less stressful daily work
- [Social Media Marketing - Your Experience?](https://businessempires.com/social-media-marketing-your-experience/) - I hope you'll respond with your own assessment of your social media marketing. I have spoken with a number of marketers that have jumped on the SM (social media) promotion bandwagon ... only to be mostly disappointed with their marketing results. Just as an experiment, today I quickly found dozens of members at the Warrior
- [Make Your Web Site Sticky!](https://businessempires.com/make-your-web-site-sticky/) - Why sticky? Of course, it suggests that your web site is difficult to leave because it has so much to offer. You get "stuck on it" or glued to the site and can't pull yourself away. There are many, many ways to develop a sticky site ... here are just a few. At the end
- [Get Your Content Shared - 10 "How To" Clues for Your Business](https://businessempires.com/get-your-content-shared-10-how-to-clues-for-your-business/) - Think of the Internet as the single greatest vehicle ever that a business owner has to send his content to the public. Pre-Internet, the options available were the media (TV, radio, newspapers, magazines, etc), books, letters, direct mail and word of mouth. How many small business solo operators use these same platforms today? Some use
- [The Quick Way to Reduce Prospect Risk](https://businessempires.com/the-quick-way-to-reduce-prospect-risk/) - In the last post I warned new business owners that they faced a huge problem with their new business. Most buyers online have an aversion to taking risk. Given a choice, your prospects will usually choose the well known and proven alternative for their purchase even if the cost is more than what they might
- [Every New Business Has a Huge Problem](https://businessempires.com/every-new-business-has-a-huge-problem/) - Every new business has a huge problem . . . and here's how to solve it! I hope what I'm about to share with you will make some sense and help you to quickly become more profitable in your Internet business - whether it's a brand new venture or even if you've been at it
- [Enticing Your Prospects](https://businessempires.com/enticing-your-prospects/) - Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could
- [What Does Your Reputation Say About You?](https://businessempires.com/what-does-your-reputation-say-about-you/) - Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, vendors and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when you were in public schools? Didn't you have a reputation among your
- [Do You Know the Secret Trigger Word of Successful Marketers?](https://businessempires.com/do-you-know-the-secret-trigger-word-of-successful-marketers/) - This is not a post about copywriting - it is about an ingredient that should be part of the foundation of everything you do as an online marketer. It is more than copy, or mindset, or persuasive advertising. It should be central to how you market regardless of your niche or business model. I thought
- [How to Become a Really Smart Marketer](https://businessempires.com/how-to-become-a-really-smart-marketer/) - This is so simple you're going to wonder why it's even worth mentioning. It's not about mindset, formal education, taking massive action, or paying huge sums to be mentored by a guru. Before I tell you in very simple terms how to become a really smart marketer, you need to know why you should consider
- [I Have a New Blog - Now What?](https://businessempires.com/i-have-a-new-blog-now-what/) - Often new bloggers struggle to get going once they have managed to get their blog set up and functioning. A few may even expect to begin getting some traffic to their new site without doing anything else. Through my own experience with a number of blogs I've created over the past fifteen plus years, and
- [Does Your Content Resonate with Your Audience?](https://businessempires.com/does-your-content-resonate-with-your-audience/) - Do you create your own products, publish a blog, or distribute content of any kind? I would be extremely surprised if you don't produce some type of content. Why? Content can be almost anything you see online. The written word as in articles, blog posts, forum posts, ebooks, newsletters, email messages, reviews, etc Videos that
- [Product Release Checklist - 12 Considerations](https://businessempires.com/product-release-checklist-12-considerations/) - Rarely does a company in the online space have just a single product. Especially, and typically, solo entrepreneurs that sell online feel it important to maintain a "stable" of products they created for themselves, others created for them, or they become affiliates and earn commissions for sending buyer traffic to other people's products. One of
- [Name Your Domain, Business, or Product](https://businessempires.com/name-your-domain-business-or-product/) - Does the name of your domain, business, or product really matter? Many marketers claim that names you choose for your domain, products, and even your web site don't really matter - that you can name them anything as long as the name is "brandable" and different than other names already associated with your niche. There
- [Before You Hire a Mentor](https://businessempires.com/before-hire-a-mentor/) - I believe that when you are a solo business owner you are the business. It's you that decides every angle, turn, niche, strategy, and plan that your business implements. The same is not true when you have employees in your business and vest decisions in their hands. Why is this important and usually overlooked by
- [What Will You Share on Your Web Site?](https://businessempires.com/what-will-you-share-on-your-web-site/) - Awhile back a lady member of a forum I frequent asked me how long it took me to go from being a student of online business to then teaching others what I knew and profiting from it. It's a fair question I guess, but it highlights one of the great and prevalent misconceptions floating around
- [Marketing Intelligence - Think Military Intelligence](https://businessempires.com/marketing-intelligence-think-military-intelligence/) - What does military intelligence have in common with marketing intelligence? Battles are often won or lost because one side gathered more critical and relevant information on the foe than the other and therefore could attack the foe's weaknesses and vulnerabilities while taking advantage of its own positions of strength and superiority. I hope you see
- [When Using Fear Backfires in Your Marketing](https://businessempires.com/when-using-fear-backfires-in-your-marketing/) - A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing debilitater, depending upon how the fear is communicated. Of course my mind immediately began racing to apply these findings to online marketing. It's a curse I have (trying to
- [Marketing Design Mistakes to Avoid](https://businessempires.com/marketing-design-mistakes-to-avoid/) - Many of us design our own marketing materials, ads, e-covers, articles, sales pages, etc . . . because we can't justify the expense of using a custom graphic designer. It's not that we really want to be DIY (do-it-yourself) designers - we just don't have a choice given our marketing budgets. I'm an Internet marketer,
- [Access to Reputable People](https://businessempires.com/access-to-reputable-people/) - The first big key to making a fortune online is . . . According to marketing superstar Gary Halbert . . . The first big key to making a fortune online is ACCESS TO REPUTABLE PEOPLE. What is Halbert talking about, you ask? Have you ever noticed what happens when Oprah tells the world about
- [Starting a Business with No Money to Invest](https://businessempires.com/__trashed-2/) - I've been a contributor to a number of forums, groups, and social media chats over the years. Quite often new people will join the discussion and ask if it's really possible to start a profitable business selling online if they have no money to invest. Often the question comes from someone who is down on
- [Lead Magnets - What Are They and What Do They Do?](https://businessempires.com/lead-magnets-what-are-they-and-what-do-they-do/) - Every market and industry has jargon - technical speech - a unique vocabulary for terms and processes that happen in the industry. I have never heard the terms "lead magnet" outside the marketing space; of course, it just might be my limited exposure to other marketplaces. A lead magnet is simply something of value (anything)
- [Give Your Customers a Head Start](https://businessempires.com/give-your-customers-a-head-start/) - Who doesn't want customer loyalty and repeat sales in their online business? I doubt if there are many small business owners that aren't trying hard to make repeat sales the major source of their monthly income. The consumer research team of Nunez and Dreze wanted to test whether or not buyers would be more loyal
- [Stressed Out in Your Job? Internet Marketing May Not Be the Solution](https://businessempires.com/stressed-out-in-your-job-internet-marketing-may-not-be-the-solution/) - I understand one of the attractions of the "Internet marketing lifestyle" is the supposed freedom and control that one can find in his/her daytime work. In many peoples' minds the "American dream" has shifted from owning a home to owning a business - one that will support a more relaxed and less stressful daily work
- [You Spend So Much Time Finding New Prospects](https://businessempires.com/you-spend-so-much-time-finding-new-prospects/) - Everyone knows that the lifeblood of Internet business is targeted traffic, right? But here's the thing ... How much time are you spending on increasing your conversion rate? Shouldn't you be optimizing your conversions before you concern yourself too much with ramping up your "prospecting?" Does it really make sense to do everything you do
- [Through Which End of the Telescope Do You Look?](https://businessempires.com/through-which-end-of-the-telescope-do-you-look/) - Every telescope has two (or more) lenses, at least one at each end. The view through each end is very different. One view diminishes the target object; but the view at the other end is totally different, vastly clarified and magnified so that one sees the subject in great detail. Every marketer views his/her target
- [Does "Expensive" Mean High Quality?](https://businessempires.com/does-expensive-mean-high-quality/) - Are you one of the millions and millions of shoppers that automatically assume that "expensive = higher quality"? It's a common equation that experienced marketers understand and profit from daily. Consumers are vulnerable and marketers employ tactics that are specifically designed to capitalize on this behavior. Some of you will remember the story of the
- [What Am I Going to Sell?](https://businessempires.com/what-am-i-going-to-sell/) - Two questions that loom large in many new online seller's minds are (1) What niche am I going to tackle, and (2) What can I possibly sell to make money in my niche? To be honest, those two questions should never be real difficult. Why? There are thousands and thousands of profitable niches to choose
- [Never Chase Money](https://businessempires.com/never-chase-money/) - I have found that chasing money is always a losing battle! As you begin the new year, the temptation to set money-related goals as a measure of success is very real. Don't do it. Why? You can't define success by any amount of money. Is $200,000 of income in 2018 enough? Not if your abilities,
- [Discover Your Own Path in Online Business](https://businessempires.com/discover-your-own-path-in-online-business/) - Are you frustrated, confused, and upset that you can't make money online? Lots of well meaning and motivated people are drawn to online business for a variety of reasons - the dream lifestyle, the potentially high earnings, the work-at-home ability, and the anti-corporate work environment. Some turn to Internet marketing out of desperation and unemployment.
- [A Player or a Spectator?](https://businessempires.com/a-player-or-a-spectator/) - You don't make money by watching from the grandstand! Internet marketing isn't a spectator sport though many newbies treat it as such. You've heard that there's easy money to be made online. Forget it. Sure, a few have made easy and fast money ... but don't hang your hat on the fact that you think
- [The Myth of Being Your Own Boss](https://businessempires.com/the-myth-of-being-your-own-boss/) - Were you attracted to online business because you wanted to be your own boss? Do you want to work for yourself because you're tired of having to deal with someone you hate telling you what to do all the time? Well, I'm sorry to be the one to have to tell you this . .
- [Images You Can Legally Use Without Cost](https://businessempires.com/images-can-legally-use-without-cost/) - No matter how you justify "borrowing" graphics, pictures, photographs and other digital images, copying and pasting other peoples' copyrighted creative works is almost always stealing and could get you in hot water ... expensive legal hot water! There is no need to do it - ever. I'm going to share my bookmarked free graphic sites
- [Why Are You Going Into Business?](https://businessempires.com/why-are-you-going-into-business/) - "Ten questions to ask yourself before you proceed with any business idea." In a previous post I talked a little about the importance of being honest with yourself as you undertake any business creation. I believe that solo Internet business requires that the entrepreneur begin on solid ground - not taking anything for granted, not
- [Forget "Big Business" - They're Not Your Competition](https://businessempires.com/forget-big-business-theyre-not-your-competition/) - Have you been shying away from online business because you believe that you can't compete with huge established businesses like Walmart and Amazon? If so, you're right and you're wrong. You see, you have to carefully pick your battles when you try to create and profit from an online business. You are right not to
- ["Why Bother With The Fine Print"?](https://businessempires.com/why-bother-with-the-fine-print/) - Who reads the fine print anyway? It's just boilerplate that gives lawyers something to do! As a solo business operator will be confronted with many detail-oriented tasks, especially in the beginning, as the company is planned, organized, and "hatched" from an idea into a full-fledged living business. There will be registrations to fill out, licenses
- [Do You Have These Personal Business Owner Traits?](https://businessempires.com/do-you-have-these-personal-business-owner-traits/) - Business owners of all "shapes and sizes," backgrounds, education levels, and expertise have created successful online businesses. But there are some personal traits or characteristics that seem to be common among successful entrepreneurs. Do you have these traits? Here they are: five personal attributes you should possess (or acquire) to be successful in your solo
- [12 Crucial Elements of Your Business Package](https://businessempires.com/12-crucial-elements-business-package/) - How are you packaging yourself? Have you ever heard or talked to an online business owner about how he is packaging himself? Neither have I. Believe it or not, how you appear to your prospects and peers is important - especially online where most judgements about sellers, products, and services are made almost immediately. Just
- [Your Consultant-Client Relationship](https://businessempires.com/your-consultant-client-relationship/) - Are you honoring your consultant/client relationship in your information business? That may seem to you to be an odd question, especially if you haven't thought of yourself as a business consultant. Here's a seldom considered truth about online information businesses: If you sell information, you are, in essence, a paid consultant. Now you may never
- [You Are A Consultant](https://businessempires.com/you-are-a-consultant/) - Here's an important . . . I mean really important . . . secret about you and your information business! The solo information business operator delivering his/her knowledge, skills, or experience to targeted customers over the Internet and getting paid to do so is a type of business consultant. Now it may not have occurred
- [Clarity of Business Purpose](https://businessempires.com/clarity-of-business-purpose/) - Where do I begin? Isn't that often the first question that enters the mind of a newbie coming to online business to create an income stream? Sometimes the first step is the hardest! So many, many people have great difficulty in setting themselves in motion. The reasons are many, of course, but the sad truth
- [Contrast: A Very Powerful and Persuasive Technique](https://businessempires.com/contrast-powerful-persuasive-technique/) - Let me ask you . . . What do these marketing approaches all have in common? Before and after images of dieters Lifeless, straight, dull hair compared to vibrant "bouncy" glistening curls Smokers that have kicked the habit that now enjoy a new "lease on life" You driving your old jalopy and you sitting behind
- [Freelancing vs. Being an Online Solo Business Owner](https://businessempires.com/freelancing-vs-being-an-online-solo-business-owner/) - Just a few years ago, if you owned a solo business and contracted your time and expertise out on an hourly basis, you probably called yourself a freelancer. You worked at the request and followed the instructions of your clients. Your job was to follow their requests. Maybe you were good at writing, or typing,
- [Creating Demand for Your Product](https://businessempires.com/creating-demand-for-your-product/) - Can you really create instant demand for a brand new unknown product that you hope will be embraced by prospects based on your own marketing efforts? Possibly. Maybe. Most likely not. You'd be the exception if you did. Forget even trying to create new demand. All of the above are my answers to this
- [How Believable Are You?](https://businessempires.com/how-believable-are-you/) - A marketing tidbit I pulled out of my dusty notes from years ago . . . and it is more true today than ever before. I hope it might help you in some way. Part of the craft of the marketer, especially an online marketer, is to present one's self, products, offers, and claims in
- [Your Next Perfect Headline - Ten Ideas](https://businessempires.com/your-next-perfect-headline-ten-ideas/) - Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That's the suggestion of author Ted Nicholas, one of the all-time greats in direct marketing. He figures that between 50 and 80% of the sales generated in direct advertising are mainly attributable
- [Rules of Internet Marketing?](https://businessempires.com/rules-of-internet-marketing/) - OK, let's have a little fun today. A number of years ago, I came across an article that made me laugh ... not just a little ... but really a big laugh that lasted all the way through the article and then some. The more I got into it, the more my mind started thinking
- [Business Internet Usage Changes](https://businessempires.com/business-internet-usage-changes/) - I was thinking the other day about how my tastes, preferences, and attitudes have changed over the years since I was first married and had four little ones running under foot. All my children have now reached adulthood, have their own kids, and I'm called "grandpa." (By the way, for any of you staring a
- [The Correlation Between Action and Results](https://businessempires.com/3233-2/) - In my former working life (pre-retirement) I associated with business owners and entrepreneurs very closely every day. The essence of my "job" was to help them become successful and expand their businesses thus creating jobs in the local economy. I guess you could say I was a "small business job developer." I'd like to share
- [Can You Be the Boss?](https://businessempires.com/can-you-be-the-boss/) - "For some people, the meanest boss in the world is the guy in the mirror" Entry Body: Working for yourself often seems like the perfect solution for finding a way to earn a living and also enjoy some freedom of expression and the flexibility to set your own work schedule. In addition, the idea of
- [Some Business Models Are No Longer Viable](https://businessempires.com/some-business-models-are-no-longer-viable/) - No one likes to be the bearer of bad news. But this advice, which comes from the extensive experience of a true legendary marketer, Gary Halbert, could save you untold hours, stress, and money. To my best recollection, Halbert (in his marketing "letter" years ago) recounted being at Jay Abraham's seminar teaching marketing principles. A
- [Criteria for Choosing a Business or Domain Name](https://businessempires.com/criteria-for-choosing-a-business-or-domain-name/) - Yesterday I spent some time helping a close friend choose a name for his new business and domain. I haven't asked him if it would be OK to share the topic of his business or some of the names we came up with ... so I'll keep that under wraps for now. Let me say,
- [Ten Big Marketing Misconceptions](https://businessempires.com/ten-big-marketing-misconceptions/) - Ten of my all time favorite misconceptions often spouted by online marketers in their blogs, articles, and in the marketing forums: 1. "The money is in the list" Misconception: There's way more to profitability than just having a list. In fact, you can go to eBay right now and for a mere $15 or so
- [How Far Does Your Business Reach?](https://businessempires.com/how-far-does-your-business-reach/) - One of the concepts that makes online business so enticing is "global reach." That phrase, global reach, has huge meaning for every little one-person business on the planet! "Yes, you really can compete world-wide with other businesses in your same niche!" Think about the implications of global reach. Times are changing and every solo business
- [Six Easy and Quick Ways to Begin Establishing Credibility When You're New](https://businessempires.com/six-easy-quick-ways-begin-establishing-credibility-youre-new/) - Beginning marketers often lament that "I'm not an expert" or "Who wants to listen to me?" Good questions to ponder . . . but don't let them paralyze you into inaction or giving up at the outset. Here are six simple and fast ways to start establishing your credibility in any niche market. 1. Offer
- [Diversify Within a Single Niche](https://businessempires.com/diversify-within-a-single-niche/) - One of the questions that often comes my way from online entrepreneurs goes something like this ... "I want to have multiple streams of income and not put all my eggs in one basket. Shouldn't I have a presence in many different and varied niches to protect my income?" The logic of the argument seems
- [Choosing the Right Mentor for You!](https://businessempires.com/choosing-right-mentor/) - You've probably noticed that mentors can come in a lot of different shapes, forms and styles. Some mentor audiences through their blogs, email lists, FB groups, etc, without charge. Others do the same, but ask a fee and make membership to their program a "private" or closed group. Still others do mentoring on a more
- [Start-up Tips for Newbies](https://businessempires.com/start-tips-newbies/) - As you look at starting a business online or offline, here are a few tips I'd like to share based on my long career in small business development: 1. Most every professional career I know takes years to prepare for and get good at. Internet marketing is no different despite the never-ending hype you will
- [12 Marketing Habits that Will Make You Money](https://businessempires.com/12-marketing-habits-will-make-money/) - Here are 12 habits that, if learned and followed, will set you apart from the sea of other mediocre marketers and virtually all of your niche competitors. Why do I call these "habits" instead of tips, suggestions, or practices? Doing these things once won't make much of a difference in your business or marketing. But
- [Branding a Niche Business](https://businessempires.com/branding-niche-business/) - Is "branding" a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In fact, it's my opinion that small tightly niched businesses have a lot to gain and very little to lose by creating and promoting their brand from the get-go. Here's
- [Happy Thanksgiving and Remember the Task at Hand](https://businessempires.com/happy-thanksgiving-and-remember-the-task-at-hand/) - Home business online is an important marketplace for a growing number of entrepreneurs that are striking out to test their business savvy and earn a living from home (or wherever.) Many come to the Internet without previous small business experience. They have a business idea, or not; but certainly a business dream that they can
- [Test It On Your Best](https://businessempires.com/test-it-on-your-best/) - Today's post is very short . . . but don't take that to mean that the concept is not important! Will your very best customers say "Yes"? Successful business owners are constantly looking for new ideas, new products to sell, new and better ways to promote (market) to their audience, and new systems to incorporate
- [Greatest Headlines of All Times?  Here's What They Have in Common.](https://businessempires.com/greatest-headlines-times-heres-common/) - Today's post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of your niche, your product, or your service. Would you be interested in knowing what he learned? After analyzing the 100 greatest money generating headlines of all time (I'm not
- [Is the Customer Always Right?](https://businessempires.com/customer-always-right/) - The question was posed awhile back: "Is the customer always right?" What brought this discussion to my mind was an article I read recently about Macy's department stores and their customer service policies. Certainly every retail establishment is faced with the challenge of dealing with customer service issues and online businesses are no different. If
- [Why You Need to Use Your Brain if You Choose Internet Marketing](https://businessempires.com/need-use-brain-choose-internet-marketing/) - Why is it that people believe everything they read, see, or hear online? Why is it that people who are usually honest sometimes lie online? Why is it that intelligent people fall for hype and bogus claims online? Why is it that good people don't hesitate to give very bad advise online? Why is it
- [1.8 Billion Images Every Day](https://businessempires.com/1-8-billion-images-every-day/) - Take a walk down memory lane. 25 years ago today . . . On July 18, 1992, the first photo was uploaded to the Internet. It's been 25 years - WOW! Here's a sobering thought - In 2014, according to Mary Meeker's annual Internet Trends report, people uploaded an average of 1.8 billion digital images
- [Focus Great Effort on Your Offer](https://businessempires.com/focus-great-effort-offer/) - The late Gary Halbert called himself "The Greatest Copywriter on the Planet." Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being truthful? Most likely. Some of you long time marketers will remember Gary as a storied copywriter and marketing legend. He wasn't shy about giving himself the crown as the
- [Are You Honoring Your Consultant/Client Relationship in Your Information Business?](https://businessempires.com/honoring-consultantclient-relationship-information-business/) - If you sell information, you are, in essence, a paid consultant. Now you may never have viewed yourself in that light. Maybe the information you sell takes the form of recommendations on the best cruise lines to book if you want to see Alaska in July. Can you see why you are a consultant in
- [How To Become a Business Professional Even Though You’re Solo – Part 5 – Continuing Education](https://businessempires.com/become-business-professional-even-though-youre-solo-part-5-continuing-education/) - I cant' overemphasize the notion that the most successful business owners are the ones that become "students" of small business and especially, their own business model and niche. What does it mean to be a student of your business? Some who go into business become so focused on the daily routines and operations, they never
- [How To Become a Business Professional Even Though You’re Solo – Part 4 – Mentors](https://businessempires.com/become-business-professional-even-though-youre-solo-part-4-mentors/) - We're discussing the steps you can take as a business owner to make yourself and your company a professional, trusted, "real" business; not some sloppy and suspect half-hearted attempt to grab a few customer dollars. Here's the next step: Search out one or more experienced mentors to guide you in your business. If you can
- [How To Become a Business Professional Even Though You’re Solo – Part 3 – Your Mission](https://businessempires.com/become-business-professional-even-though-youre-solo-part-3-mission/) - Over the next few posts we will be looking at things you can do in your business to: - gain the education and experience you need to learn important and useful business skills directly related to your success, - present your business in the best light as one that is real and credible, - grow
- [How To Become a Business Professional Even Though You’re Solo – Part 2 – Appearance](https://businessempires.com/become-business-professional-even-though-youre-solo-part-2-appearance/) - Preparation for business success can come in many ways. Some follow a regimented career path through college and possibly graduate school to learn the art and science of becoming a business owner. Others choose to get their education from home study courses, books, tapes, and other media presentations. Most businesses are started by folks that
- [How To Become a Business Professional Even Though You’re Solo – Part 1 – Business Education](https://businessempires.com/become-business-professional-even-though-youre-solo-part-1-business-education/) - Let's face it, many folks that start their own solo business are first time entrepreneurs. They have no history, background, or training in small business development or operation. That presents a great challenge - one that can certainly be overcome - but one that must be recognized and met head-on. You see, operating a business
- [How to Launch Your Web Site](https://businessempires.com/launch-web-site/) - I recently came across an article that gave some specific proven advice about launching a new web site. The steps explained were simple and straightforward. I don't remember where I saw the article, but I did make a copy and thought I would summarize it here for you. The title of the article was: "Launching
- [Twelve Important Considerations For Every Solo Business Owner!](https://businessempires.com/twelve-important-considerations-every-solo-business-owner/) - Here is my checklist of crucial questions to ask yourself about your solo business, whether it's still in the making or already cranking out a profit. Yes, there are some important things to consider beyond what you'll see on this list. But this is a place to begin, a reality check of sorts, to make
- [Mobile Google CEO Promises 11 Daydream-compatible phones](https://businessempires.com/mobile-google-ceo-promises-11-daydream-compatible-phones/) - Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius.
- [Ford's 2018 Mustang GT can do 0-to-60 mph in under 4 seconds](https://businessempires.com/fords-2018-mustang-gt-can-do-0-to-60-mph-in-under-4-seconds/) - Nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
- [Hulu hires Google marketing veteran Kelly Campbell as CMO](https://businessempires.com/hulu-hires-google-marketing-veteran-kelly-campbell-as-cmo/) - At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti.
- [NASA seeks to build a quieter supersonic plane for passenger flight](https://businessempires.com/nasa-seeks-to-build-a-quieter-supersonic-plane-for-passenger-flight/) - Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore.
- [Microsoft Paint is finally dead, and the world Is a better place](https://businessempires.com/microsoft-paint-is-finally-dead-and-the-world-is-a-better-place/) - Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.
- [Netflix was the top grossing app in Q2, with mobile revenue up 233%](https://businessempires.com/netflix-was-the-top-grossing-app-in-q2-with-mobile-revenue-up-233/) - Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi.
- [5 Crowdfunded products that actually delivered on the hype](https://businessempires.com/5-crowdfunded-products-that-actually-delivered-on-the-hype/) - Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores.
- [Startup adds beds and Wi-Fi to buses to turn them into 'moving hotels'](https://businessempires.com/startup-adds-beds-and-wi-fi-to-buses-to-turn-them-into-moving-hotels/) - Nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
- [Attraction of the Specific](https://businessempires.com/attraction-of-the-specific/) - Here's a simple bit of advice that might help you in your marketing. It's a principle most seasoned marketers have been exposed to but many still don't apply it. A friend called and asked me to take a look at his squeeze page and suggest any changes I thought might help him get more click
- [Link Building in the Niche](https://businessempires.com/link-building-in-the-niche/) - Link building, done "properly," is a function of some thoughtful strategies that draw people and businesses in your niche to your web site because of what it offers - the value it has for them. Think about ways you can attract niche participants, search engines, and other niche authority sites to your niche web site.
- [Are You Going to Be a Good Business Manager?](https://businessempires.com/are-you-going-to-be-a-good-business-manager/) - When you do business as a solo entrepreneur, you alone are responsible for every aspect of the business. If there are breakdowns in your product sales, customer relations, or financial management, there's no one to shake a finger at except the guy in the mirror. This fact alone weeds out certain people from ever becoming
- [Your Business Home Base](https://businessempires.com/your-business-home-base/) - In case you hadn’t noticed, buying, selling, and trading online is big business! In fact, the Census Bureau estimates that 2006 e-commerce sales in the U.S. totaled $108.7 billion, a 23.5 percent increase over 2005. eMarketer, a market research and trend analysis company, estimates that retail e-commerce sales will increase an average 18.6% per year
- [Online Business:  How to Get Going!](https://businessempires.com/online-business-how-to-get-going/) - I'll admit it . . . I'm a victim. So are thousands of other would-be entrepreneurs that never start a business because they just can't seem to find the traction to get going. Sure this is a big step . . . sure there are lots of reasons to begin slowly and not jump into
- [Boost Your Profits With These Ten Internet Marketing Tips](https://businessempires.com/boost-your-profits-with-these-ten-internet-marketing-tips/) - Internet marketing is an amazing profession or even moonlight second income because it allows anyone to create a successful business as long as they are willing to put in the effort. Here are a few random ideas that can help you figure out where to put your energy into your business so that you can
- [You Need An Email Subscriber List](https://businessempires.com/you-need-an-email-subscriber-list/) - Big businesses and small businesses alike are looking for an Internet marketing solution to bring them the best targeted traffic that can be most readily converted into sales. Solo online business operators are no different! With all of the options there are for marketing a business, it’s hard sometimes to know the best methods for
- [A Toolkit to Assist Business Owners](https://businessempires.com/a-toolkit-to-assist-business-owners/) - The Internet Marketer’s Toolkit If you’re doing business online, the good news is that there are plenty of tools available to make light work of your online marketing tasks. So check out these tools to see which ones you still need to add to your toolkit… Autoresponder Every online marketer needs to build a mailing
- [Solo Business - Quotes "Right on the Money" - Part 4](https://businessempires.com/solo-business-quotes-right-on-the-money-part-4/) - Business mentors are a real boon to most entrepreneurs. They have traveled the same road and can keep you out of danger. These business ideas are not my thoughts (although I wish I had the keen insight that these business savvy people express) but rather the ideas of others that are targeted to helping you
- [Solo Business - Quotes "Right on the Money" - Part 3](https://businessempires.com/solo-business-quotes-right-on-the-money-part-3/) - Here are some additional small business quotes that you can enjoy. These are not my thoughts (although I wish I had the keen insight that these business savvy people express) but rather the ideas of others that are targeted to helping you in your online business. No, most of these quotes are not specific to
- [Solo Business - Quotes "Right on the Money" - Part 2](https://businessempires.com/solo-business-quotes-right-on-the-money-part-2/) - We're back again reviewing some more wonderful small business advice from some of the most successful people in the business world. These are not my thoughts (although I wish I had the keen insight that these business savvy people express.) No, most of these quotes are not specific to Internet solo business. Some were made
- [Solo Business - Quotes "Right on the Money" - Part 1](https://businessempires.com/solo-business-quotes-right-on-the-money-part-1/) - I'd like to spend some time giving you what I believe are great solo business quotations. These are not my thoughts (although I wish I had the keen insight that these business savvy people express) but rather the ideas of others that are targeted to helping you in your online business. No, most of these
- [Keyword Research for the Beginner - Part 2](https://businessempires.com/keyword-research-for-the-beginner-part-2/) - Online business owners need to become familiar with the concept of "keyword research" because it will allow your business to open its doors to the specifically targeted customers that will buy what you offer. The concept of "keywords" is a detailed and somewhat technical field, but it is one of the most important parts of
- [Keyword Research for the Beginner - Part 1](https://businessempires.com/keyword-research-for-the-beginner-part-1/) - Online business owners need to become familiar with the concept of "keyword research." I will explain, in a very basic way, what keywords are, why they are so important, and how they are found and used. Very simply, keywords are the words you use on your web site and in your marketing to let your
- [Hold on to Your Customers and Visitors - Part 2](https://businessempires.com/hold-customers-visitors-part-2/) - In our previous discussion, we talked about seven ways to best retain your loyal customers. I'd like to continue that discussion today with seven additional things you can do in your business to make your web site "sticky" (as in hard to let go of) and to keep your prospects and buying customers happy with
- [Hold on to Your Customers and Visitors - Part 1](https://businessempires.com/hold-customers-visitors-part-1/) - You have heard many times that keeping customers and web site visitors on your site and coming back for more should be one of the top priorities of every online solo business owner. There are a number of reasons for doing this - one of the most important is that the cost of finding new
- [A Very Important Piece of Advice for Online Business Owners](https://businessempires.com/important-piece-advice-online-business-owners/) - Home business online is an important niche for a growing number of entrepreneurs that are striking out to test their business savvy and earn a living from home (or wherever they access the Internet.) Many come to the Internet without previous small business experience. They have a business idea, or not; but certainly a business
- [Home Business Resources for Every Entrepreneur](https://businessempires.com/home-business-resources-every-entrepreneur/) - When I was young, the great American Dream was to own a home. Even though most folks buying a home didn't really "own" it until their 30-year mortgage was paid in full, they felt like they were building an asset and putting their time and money into something that would grow in value and have
- [Blog Set Up in Fantastico](https://businessempires.com/blog-set-fantastico/) - Setting uр а blog using WordPress doesn’t һaѵe to bе challenging еven іf you don’t knоw the firѕt thing about blogging. With just а fеw simple steps tо follow you’ll be blogging away in no time. The bеst and fastest wаy to install WordPress software іѕ to uѕe Fantastico which is found in your hosting
- [What's Holding You Back from an Online Startup?](https://businessempires.com/whats-holding-back-online-startup/) - Starting аn online business is оnе of tһе smartest moves уоu саn make tо invest іn yоur future. Now mоrе than ever, people are turning tһeir ideas into reality and bесоmіng firѕt time small business owners. Being а nеw business owner in today’s world iѕ muсһ easier tһаn іt was even ten years. Booming online
- [Is Your Niche One Where the Money Flows?](https://businessempires.com/3121-2/) - One оf the quickest routes tо a business failure іs tо go into a niche tһаt doesn’t have the potential tо bring іn the profits you’re ӏookіng for. The way to discover which niche һaѕ the ability tо make money іs easy. You hаvе to dо some online research. You need to identify niches where
- [Make Money Before You Have a Product](https://businessempires.com/make-money-product/) - Waiting until уоu һаvе а product of уour own tо make money online means you’re missing оut оn а lot оf potential profit tһat yоu cоuld be making wһilе you get yоur оwn products ready. You don’t wаnt tо waste tһe opportunity. First, create а plan or а map of hоw muсһ money you’d like
- [Getting the Opt-in to Your Email List](https://businessempires.com/getting-opt-email-list/) - Once you hаve a website аnd yоu knоw how to uѕe keywords tо gеt traffic directed tо your products, tһe next step іs to make ѕure уоu keер tһоsе customers as repeat customers. You dо that bу offering what’s called аn opt-іn offer. An opt-in means tһat tһe visitors tо уour website choose tо receive
- [Are You Prepared to Go Into Business?](https://businessempires.com/prepared-go-business/) - I know many would-be business owners are caught up in the dream of solo business. They envision themselves as enjoying lots of money as the fruit of their efforts and total control of how they spend their day. They see themselves as finally being the "boss" of their own lives. They fantasize about working when
- [Strategic Thinking for the Solo Business Owner](https://businessempires.com/strategic-thinking-solo-business-owner/) - Do you have the proper mindset for solo business? As more and more "regular" folks move online to start businesses, it is quite apparent that not all of them think about their businesses in ways that will help them to become successful. And you really can't blame them for this thinking . . . after
- [Do You Like Working With Your Hands?](https://businessempires.com/like-working-hands/) - I will depart from my usual style of posting today to bring you something that might be helpful if you are having difficulty trying to decide what type of home business you might be interested in. I ran across a book entitled: Great Big Book of Business Lists. The book listed 62 different small manufacturing
- [Are You On Top of Your Business Finances?](https://businessempires.com/top-business-finances/) - One of the major challenges and struggles of most beginning small business owners is grasping and understanding what is going to be required to stay on top of the company's bank accounts and financial position. It would seem critical to me that a solid financial management system be put into place prior to anyone beginning
- [The Entrepreneur's Checklist](https://businessempires.com/the-entrepreneurs-checklist/) - I was rummaging through some files last night and came across the checklist I'm going to share with you today. Unfortunately, I am not sure where it came from. Usually, I clip articles and stories with their full attributes so I can credit the author. However, in this case, I am just not sure where
- [Find Out What She Wants](https://businessempires.com/find-out-what-she-wants/) - It would be a grave mistake on your part to ignore the wants of the women in your niche. It's easy to get carried away with "male marketing" regardless of what you sell. The Internet is no longer the playground of geeks and male business or entrepreneurial types that we so often associate with solo
- [I Will Tell You the Future of Your Business!](https://businessempires.com/will-tell-future-business/) - I don't care what industry you're in or what product or service you sell. I can tell you, unequivocally, exactly, what the future of your business holds. How could I possibly know what that is? Simple. The future of every business is just one thing . . . THIS IS YOUR BUSINESS FUTURE ! Like
- [Home Business is Nimble](https://businessempires.com/home-business-nimble/) - Large business organizations are like 1,000’ cruise ships: they’re slow to get underway, slow to bring to a halt, they require a very wide turning radius, deep water, take a large crew to man properly, and tons of daily fuel to propel. And, oh yea, they’re loaded to the hilt with extra baggage! Operating such
- [Home Business:  Get Lean and Mean!](https://businessempires.com/home-business-get-lean-mean/) - Give me one good reason why you feel you can't compete with big business? I know, I know - the image of the giant squashing the little guy with no effort at all can be pretty intimidating. You wonder . . . "How can you and thousands of other small-time operators working out of a
- [Do You Have A Business Exit Strategy?](https://businessempires.com/business-exit-strategy/) - Why would you? Entrepreneurs are frantically focusing on starting and growing a business and the last thing they spend time worrying about is how to get out of their business when they are done with it. Simply put, an exit strategy is a game plan of sorts. It's a thoughtful plan for going out of
- [How Ethical Are Your Marketing Tactics?](https://businessempires.com/ethical-marketing-tactics/) - All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads, and other promotional material. How do I know? It seems to be the way business marketing has evolved on the Internet. Deceptive practices include all those little white lies,
- [New Web Site Design Considerations](https://businessempires.com/new-web-site-design-considerations/) - There are several usability issues, methods, and procedures that you need to consider when designing and developing new business web sites, regardless if you hire a professional for the design or attempt to build the site yourself. Most important are issues relating to ’upfront’ decisions such as setting clear and concise goals for your web
- [How Accommodating Can You Be? - Part 2](https://businessempires.com/accommodating-can-part-2/) - We're discussing the little operating changes that can easily be set up in an online business that will add greatly to your customer support process. 4. Set up a responsive help system or customer support mechanism. It doesn't have to be an expensive and complex hosted solution. The main thing customers want to know is
- [How Accommodating Can You Be? - Part 1](https://businessempires.com/accommodating-can-part-1/) - To my way of thinking, there are two business functions that every single company needs to execute well, every day of the year, in order to be categorized as a successful business. The first function is marketing. Regardless of the product you sell, the size of your company, or the underlying bankroll you operate from,
- [Yes, You Really Do Have to Compete Globally!](https://businessempires.com/yes-really-compete-globally/) - Times are changing and every solo business owner needs to design his little company in a way that it can be globally competitive. Before the Internet, it was often sufficient that a small business only worried about the competition in the local community - those business that served the same market clientele. You owned a
- [Can You Really Afford to Offer Free Shipping? - Part 2](https://businessempires.com/can-really-afford-offer-free-shipping-part-2/) - In the previous installment we discussed some of the costs associated with delivering physical products to your customers. Be careful to study the numbers and understand exactly what it is costing your business on a weekly, monthly, and annual basis to send out your goods. In most instances, it is best to charge your customers
- [Can You Really Afford to Offer Free Shipping? – Part 1](https://businessempires.com/can-really-afford-offer-free-shipping-part-1/) - Some business owners have chosen to ship purchased products to their customers at no additional cost with the idea that such generosity could mean the difference between landing a sale or not, all other considerations being equal. I would caution that you be very careful in implementing this strategy. If you choose to offer free
- [How To Tell If the Business Name You Want is Still Available](https://businessempires.com/tell-business-name-want-still-available/) - One of the first considerations in choosing a name for your new online solo enterprise should be to find out if someone else has already reserved and registered the same (or a similar) name. You can hire this chore out to a professional firm if you have lots of money for such things or if
- [Don't Hide Your Failures - Advertise Them!](https://businessempires.com/dont-hide-failures-advertise/) - Here's a very powerful marketing strategy for every small business owner that has ever wanted to "force" his clientele to identify with him. You realize by now the popularity and effectiveness of including stories in your ads. A great story is one of the most effective means of engaging a reader and helping him to
- [How Well Do You Know Your Market?](https://businessempires.com/how-well-do-you-know-your-market/) - Way too often I run into frustrated new entrepreneurs that understand very little about the marketplace they plan to enter. Some may have a written business plan (although this important step is neglected way too often). Some may even have experience in a niche market but have not spent time researching that market in earnest
- [Important Reasons to Run a Membership Site](https://businessempires.com/important-reasons-to-run-a-membership-site/) - I believe there are natural and logical reasons to have a membership site (also called a subscription site or continuity site) based upon the needs and desires of your audience and the niche you are in. Subscription (membership) payments are not the best model to choose simply because you would like an on-going (recurring) stream
- [Freelance Writing as a Career Online](https://businessempires.com/freelance-writing-as-a-career-online/) - Like every other freelance skill I can think of, profitable writing for the Internet is largely market driven. The consumers of the product ultimately determine what, how much, and the price they will pay for their purchase. Since the Internet provides access to global markets, and global freelancers, some have complained that they can't compete
- [Four Steps to Increased Affiliate Income](https://businessempires.com/four-steps-to-increased-affiliate-income/) - For most new and budding affiliates, the strategy of promoting other people's products consists of nothing more than placing a banner or text hyperlink on their blog. They believe this will generate revenue with the right kind of content. But there's more that you can do ... much more ... if you really want to
- [The Worth of a Loyal Customer](https://businessempires.com/the-worth-of-a-loyal-customer/) - Most experienced marketers understand the economic value of all loyal customers. After all, these singular individuals form the pool from which the marketer derives his income. A dollar amount counted on a monthly basis is an easy figure to calculate. Simply divide the total amount of money generated in any given month by the total
- ["Selling the Dream" - The Difference Between Planting vs Reinforcing](https://businessempires.com/selling-dream-difference-planting-vs-reinforcing/) - I understand that some of you may think I'm splitting hairs or trying to make marketing more complex than it needs to be. I accept that criticism and suggest this concept may not be important to your marketing ... yet. But I believe there will come a time if you stay with online marketing that
- [Lots of Niche Mini-sites or One Authority Site?](https://businessempires.com/lots-of-niche-mini-sites-or-one-authority-site/) - A few years back the business model of creating hundreds of very small, deeply niched, mini-sites was a very popular idea. Marketers spent a lot of time and money on these small, quickly developed sites selling mostly affiliate products and Adsense advertising. The concept was simple, could be implemented fairly easily, and didn't seem to
- [Getting Personal with Email](https://businessempires.com/getting-personal-with-email/) - Email marketing is a very powerful way to approach selling online. Getting "up close and personal" with your prospects through email has been proven, time and again, to be one of the most effective communication tools in the online marketing arsenal for many online business owners if done correctly. But email can also be the
- [Niche - It's Probably Not What You Think](https://businessempires.com/niche-its-probably-not-what-you-think/) - Many new marketers struggle with the task of "picking a niche." You know why? They believe that you must pick a niche like you pick a lunch item off the menu at McDonalds. They think there are thousands and thousands of niches and "I must pick one of them" so I'm going to pick what
- [Marketing's Most Basic Principle](https://businessempires.com/marketings-most-basic-principle/) - It's not how to build a web site, how to grow a list, how to write copy, or set up a sales funnel. No, this is at the root, the very foundation, of everything else you need to know about Internet marketing. It's so basic, simple, straightforward, and non-negotiable that it should be on your
- [Keyword or Brandable Domain Name - Which is Best?](https://businessempires.com/keyword-or-brandable-domain-name-which-is-best/) - It's a question that often comes up when business owners contemplate purchasing a new domain. Some would argue that the domain name is the most important aspect of your business identity. Often the business owner figures he can either register a name he makes up (usually not something found in a dictionary) or go after
- [Giving Your Best as a Matter of Habit](https://businessempires.com/giving-your-best-as-a-matter-of-habit/) - There has been a long-standing debate among Internet marketers about whether or not an online business owner should give his/her best content away for free. Most stand behind the argument that if you give your best away, then you will have nothing really good to sell. Others in this camp suggest you give "pieces" of
- [People are Confused about Content Curation](https://businessempires.com/people-are-confused-about-content-curation/) - I had a customer that decided he wanted to do blog curation ... but he became very frustrated quickly. He studied all the information he could find online, including asking some basic questions about content curation at several marketing forums. It seems he came away from his investigations much more confused than he was when
- [When You Can't Compete on Price](https://businessempires.com/when-you-cant-compete-on-price/) - Often the question comes up, "How do I compete in my niche when there are so many others selling the same product or service and they are doing it for less than I can?" In this particular case, the frustrated site owner was trying to sell his graphic design services, mainly logo design. He was
- [10 Simple Ideas to Increase Sales](https://businessempires.com/10-simple-ideas-to-increase-sales/) - Have you ever suspected that you should be making more sales than you are? If so, you may need to look at your product, service, or offer in a different light. Look at all these from the buyer's viewpoint rather than from your viewpoint as the seller. Buyers act in their own self interest. They
- [My Reasons for Not Liking MLMs](https://businessempires.com/my-reasons-for-not-liking-mlms/) - One of the business models that receives a lot of ink here in the U.S. is the multi-level marketing structure (MLM). It seems that there are many proponents and just as many critics. For some reason, people always seem to have an opinion about MLMs - and often those opinions are extreme ... they're the
- [Uninspiring and Mediocre Products](https://businessempires.com/uninspiring-and-mediocre-products/) - I'm a fairly regular contributor at the Warrior Forum and often members begin threads with questions like "What is wrong with my sales copy?" or "My site traffic is not converting - what's wrong?" A similar thread might be something like "why won't anyone buy my ___________ (insert product name)? Of course there are a
- [Get Out of the Main Current and Enjoy "the Edge"](https://businessempires.com/get-out-of-the-main-current-and-enjoy-the-edge/) - I love to fish - usually for trout. Most of the rivers that I frequent all have the same general type of water current. In the middle of the river, the water flows fast, strong, and deep, but as you move to the "edges," the current slows, weakens, and runs much more shallow. Maybe surprisingly
- [Are You Absolutely Sure You Want to Start a Business?](https://businessempires.com/absolutely-sure-want-start-business/) - Here's what I have noticed over the course of many years in the small business development arena that I chose to make a career decades ago. Most people that have the dream of starting a business don't really want to have a business at all! They dream of huge incomes that will support all their
- [Twelve Basic Truths of Profitable Online Marketing](https://businessempires.com/twelve-basic-truths-of-profitable-online-marketing/) - If only I had a dollar for every comment I've heard about the difficulty that arises when a new site owner tries to market his brand, product or service. Internet marketing is very simple . . . and at the same time . . . very complex! It is simple because the basic premise for
- [Adding Value to Any Business](https://businessempires.com/adding-value-to-any-business/) - Some say they have nothing to sell. They say there's so much free online information in their niche that no one is going to buy from them. I say, "Hogwash!" Here's a secret that can make you very wealthy: people buy products for their value and they don't much care where it comes from. It's
- [Unlimited Content for Your Web Site](https://businessempires.com/unlimited-content-for-your-web-site/) - Anyone can have a content rich web site. Using the excuse that you are not an expert in the niche is ... well ... just that - an excuse. Get creative. Think outside the box. Don't limit your thinking about content to mean self-authored or paid ghost writing articles. Remember that content serves a number
- [Increase Your Business From the Inside Out](https://businessempires.com/increase-your-business-from-the-inside-out/) - Every small business owner wrestles with understanding how to increase his business. "Get more customers" is not always a practical solution. The bottom line is really this: "How do I bring additional revenue into the company?" Well friends, you have just two choices: sell more or charge more. Regardless of how complicated you try to
- [PLR Sales and Uses - Pros and Cons](https://businessempires.com/plr-sales-pros-and-cons/) - Like many of my fellow Internet marketers, there was a time when I was very enamored with the thought of owning and operating a large PLR vending business. It seemed like a great way to make money. Other people did the work of creating products (mostly ebooks, audios, and videos) and all I had to
- [Entrepreneurship Continues to Have a Bright Future](https://businessempires.com/entrepreneurship-continues-to-have-a-bright-future/) - For a long time I've felt that the future of entrepreneurship in the United States is very bright. Contrary to many that feel this nation is headed toward an economy based on mega-corporations and giant conglomerates, I've always believed that the key to a strong national economy is a growing and prosperous small business sector
- [Can't Get Your Small Business Listed?  Start Your Own List!](https://businessempires.com/cant-get-your-small-business-listed-start-your-own-list/) - What I'm about to describe to you is an actual example of the creativity and ingenuity of a small business owner. I am changing the names of both the owner and his/her niche because I am quite sure the owner wouldn't want me divulging this information about his/her business. Nevertheless, this is a true story
- [Does Your Business Web Site Engage Your Audience?](https://businessempires.com/does-your-business-web-site-engage-your-audience/) - If you've been doing business on the Internet for any length of time, you've undoubtedly heard the term "sticky" or "stickiness" used to describe the ability of a web site to engage it's audience. If a site is sticky, it is one that attracts customers and keeps them at the site for unusually long periods
- [My Little Business Sponsor a Community Event?](https://businessempires.com/my-little-business-sponsor-a-community-event/) - That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without spending a fortune on advertising. The owner had a small consulting business (principally conducted over the Internet) in the human resource management field - he specialized in coaching mid-level
- [Printing Companies as Business Resources](https://businessempires.com/printing-companies-as-business-resources/) - Here's a quick tip that I've used on several occasions to get me over the direct marketing hurdles of creating a winning headline, effective ad copy, layout questions, developing a good offer, finding the best sizes, etc. As a solo business owner, it will be up to you to perform the direct selling and marketing
- [Be There When the Media Needs You!](https://businessempires.com/be-there-when-the-media-needs-you/) - Wouldn't it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to have the Chamber of Commerce and the local Small Business Development Center calling you whenever they needed material for a story? Most small business owners don't have the luxury
- [Market to Your Community Regardless of Your Niche](https://businessempires.com/market-to-your-community-regardless-of-your-niche/) - If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves you time and money because
- [The Power of a Letter to the Editor](https://businessempires.com/the-power-of-a-letter-to-the-editor/) - Most folks are followers. They're like sheep in some respects - they wait in line to get behind a leader, a pace setter, or a spokesperson. Many of these people could be the leader themselves, except they would prefer to stay out of the limelight, the public eye, or the position of attention. Certainly, "to
- [Have You Considered Promoting Yourself as a Media Guest?](https://businessempires.com/have-you-considered-promoting-yourself-as-a-media-guest/) - I have often commented that in a solo business, the owner is the business. Therefore, if you want to promote your business, you have to promote yourself. I hope that makes sense. That means doing everything you can to capture people's attention, confidence, and interest in what you have to say. You will sell more
- [Survey Your Customers and Use the Results in Your Marketing](https://businessempires.com/survey-your-customers-and-use-the-results-in-your-marketing/) - The popularity of survey results in a specialized niche is undeniable. Customers and prospects alike love to be part of a survey and then look at the results. Often they compare their own responses with those of the survey to see if they have similar or differing opinions than the "group." Surveys that are not
- [Do You Continually Inspect Your Business?](https://businessempires.com/do-you-continually-inspect-your-business/) - One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It's inevitable. Markets for products and services evolve over time. Innovations in products and technology create new markets and make previous products obsolete. Changes in economics, politics, and consumer appetites constantly force upheaval and "churn"
- [Successful Entrepreneurs Have This Skill.  Do you?](https://businessempires.com/successful-entrepreneurs-have-this-skill-do-you/) - A lot has been written over the past ten years about business owners as risk-takers, and the characteristics or qualities that they possess which allow them to be successful in what they do. But very seldom does this skill show up on the lists that writers prepare extolling the virtues of the top entrepreneurs. Yes,
- [Use This Strategy to Attract Customer Interest!](https://businessempires.com/use-this-strategy-to-attract-customer-interest/) - There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email. Savvy marketers have used this technique to grab the attention of casual on-lookers and passers-by when other copy and narrative tactics simply fail to produce the results that the
- [Jump Start Your Business by Doing Things Differently!](https://businessempires.com/jump-start-your-business-by-doing-things-differently/) - There's a very interesting phenomenon that often takes place in small business environments that to some extent can be predicted. Solo businesses that roll along from day to day and week to week, never trying new methods or strategies, never experimenting with radically different systems or marketing, can be pretty much assured that their results
- [Have You Tried Using an Advertorial in Your Marketing?](https://businessempires.com/have-you-tried-using-an-advertorial-in-your-marketing/) - As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process? Some marketers claim that advertorials pull up to 5 times better than regular sales ads. They say that the public is fed up with most regular advertisements penned by
- [I Hate Fake Deadlines - What About You?](https://businessempires.com/i-hate-fake-deadlines-what-about-you/) - You know what I'm talking about. How many times have you seen an Internet marketer use the "impending deadline scare" as a reason to get his prospects to hurry and purchase a product or sign up for this or that before the deadline. Of course they're trying to incorporate the sense of urgency into their
- [Have You Created a Company Press Kit Yet?](https://businessempires.com/have-you-created-a-company-press-kit-yet/) - Don't mistakenly believe that corporate press kits are something reserved for the "big boys" of the business world! Press kits can be prepared and distributed by any company and they are a great way to get some positive publicity for your solo business. The idea behind a press kit is simple: present the media with
- [Where To Place Your Offer](https://businessempires.com/where-to-place-your-offer/) - Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you right between the eyes with his offer up front, or he forces you to read through the ad to locate the offer which will invariably be hidden at the
- [Lead Your Customers by the Hand](https://businessempires.com/lead-your-customers-by-the-hand/) - Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used to work retail in the sporting goods industry when I was a struggling college student trying to get my education and support my young family. My great passion and
- [DFY - The Power of "Done For You"](https://businessempires.com/dfy-the-power-of-done-for-you/) - I try not to repeat myself in my advice giving, but sometimes a suggestion or tip is so important it deserves a second emphasis. I've had two different people in the past week ask me about this "secret" so I'm going to mention it again. Besides, some of the newer people here may not have
- [Have You Given Up on Article Marketing?](https://businessempires.com/have-you-given-up-on-article-marketing/) - There have been a number of gurus proclaiming lately that "article marketing is dead." They seem to believe that it is not worth the time and effort for a business owner to write articles and distribute them around the Internet to attract viewers, provide value in their niche, and drive traffic to their sites and
- [Writing Content that Your Audience Loves](https://businessempires.com/writing-content-that-your-audience-loves/) - There are lots of ways and methods to writing content in your products, emails, offers, blogs, etc. that will resonate with your target audience. Certainly, how you deliver your content in your own voice is a large part of the equation. Writers that are charismatic and that can pluck the emotion strings of the heart
- [Are You Trying to Monetize a Free Web Site?](https://businessempires.com/are-you-trying-to-monetize-a-free-web-site/) - It happens all the time. A web site owner decides that he/she wants to give away a lot of content, products, graphics, or anything else he can in order to build a large audience of targeted followers. Usually, the reason for giving things away for "free" includes a second part . . . that is,
- [Need a Great Idea for Your New Home Business?](https://businessempires.com/need-a-great-idea-for-your-new-home-business/) - I sincerely believe that a successful business can be created around almost any marketable idea. I also believe that every person has hidden away in his/her mind, a potentially profitable business idea that can be made marketable in the right hands. Your task, as I see it, is to identify the idea(s) that has this
- [The Advantages of a Digital Information Business](https://businessempires.com/the-advantages-of-a-digital-information-business/) - I truly believe that selling digital information online is as close to "the perfect business" model as there is for the home based business entrepreneur. Digital information is simply info that has been "digitized" so that it can be presented, sold, and accessed online. Now it doesn't really matter what kind of information you have
- [Information:  Is There a Better Online Business Model?](https://businessempires.com/information-is-there-a-better-online-business-idea/) - There's no doubt about it . . . folks go online to find information. They use the information to learn what's happening in the world around them (news), to communicate with others (email), to be entertained (games, video, music), to connect with others in niches (social networking), and to comparison shop. Of course there are
- [Thinking About Building a Directory Site?](https://businessempires.com/thinking-about-building-a-directory-site/) - Directory sites are tantalizing for a business owner. Why? Directories online are important and popular. They are a way of viewing the field and seeing at a glance what web sites, products, or services are available online in a particular niche. They can often be considered as "gateways" or "doorways" into a particular subject or
- [Is There Such a Thing as Too Much Focus?](https://businessempires.com/is-there-such-a-thing-as-too-much-focus/) - Is it possible to be too focused, too intent in what you are doing within your niche to the point that it hurts your reason for starting your business in the first place? Sometimes business owners spend too much time and effort on one or more aspects of their business to the point that it
- [Are Membership or Continuity Sites Profitable?](https://businessempires.com/are-membership-or-continuity-sites-profitable/) - I have some experience with and love for the membership web site model. But you need to understand that this type of site fits some niche markets much better than others. And really, there are some niches that probably aren't a good fit at all for a membership site. I would suggest thinking about your
- [Gurus and Their Marketing Wisdom](https://businessempires.com/gurus-and-their-marketing-wisdom/) - What is a guru? Internet marketing circles are full of them, all mostly self-proclaimed experts that are ready to sell anyone anything. I want to talk about these gurus and their marketing cliches. For those of you that slept through freshman English class . . . Or were more focused on the gross pizza splatter
- [Where Do I Begin if I Want to Make Money Online?](https://businessempires.com/where-do-i-begin-if-i-want-to-make-money-online/) - "Where do I begin?" Wonder no more - this is where you start! You want to make money online and you have no clue where to begin. First, you need to understand this: There are plenty of successful and profitable business owners to support every argument imaginable about the best way to start an online
- [Internet Marketing Conjecture](https://businessempires.com/internet-marketing-conjecture/) - You don't know, I don't know, nobody knows! Have you ever noticed how many people decide they want to make money online? It's crazy . . . and you certainly can't blame them given all the ads, forum boasting, and social media posts claiming everyday ordinary people are making a killing online with this money
- [How to Choose a Great Name For Your Business](https://businessempires.com/how-to-choose-a-great-name-for-your-business/) - Anyone can choose a name. Anything will get you by. But the way I see it . . . why not find the very best name you can that will give value and meaning to your business? Sure it will take a little bit of effort and some time to come up with the perfect
- [My 11-Year-Old Neighbor and Internet Business](https://businessempires.com/my-11-year-old-neighbor-and-internet-business/) - Who says Internet business can't be adapted and put to profitable use by a youngster? Here's an example of a young boy in my neighborhood that has chosen the Internet as his business contact and delivery mechanism. You may have heard the slightly cynical phrase - "If you can't figure out how to do something
- [Some Folks Just Can't Seem to Get Beyond Ideas!](https://businessempires.com/some-folks-just-cant-seem-to-get-beyond-ideas/) - Coming up with a workable home business idea is only a beginning. If whatever that idea is never develops beyond a thought, your dream of a real business will never happen. In fact, let me be so blunt as to say that your chances for success in any business creation attempt will be directly proportional
- [Become Exceptional in Your Niche](https://businessempires.com/become-exceptional-in-your-niche/) - Some call it "the paralysis of analysis." Others refer to it as "a mental block" or "brain freeze." But whatever you call it, don't let it get in the way of you coming up with a sound and workable business idea. You see, more than a few aspiring entrepreneurs mistakenly believe that they must come
- [Can You Start a Business Without a Coach?](https://businessempires.com/can-you-start-a-business-without-a-coach/) - OK. I've given you a bunch of reasons why you should NEVER rely on a business startup package that seems too easy, guarantees your success, is the same for everyone, and prescribes the subject of your business. They are pretty much doomed to failure even before the owner makes her very first sale! Nationwide small
- [Your Job:  Here Today - Gone Tomorrow!](https://businessempires.com/your-job-here-today-gone-tomorrow/) - Are you prepared for a job change? Any one of a thousand catastrophes could hit your employer in these uncertain economic times. Even positive business events like mergers, buyouts, and spinoffs can have serious negative impacts on your ability to keep full-time employment and draw a paycheck from your employer. Your job could be gone
- [Seven Ideas Toward Creativity For the Work at Home Owner!](https://businessempires.com/seven-ideas-toward-creativity-for-the-work-at-home-owner/) - Everyone that goes into business as a solo operator needs to develop a certain amount of "creativity" or non-traditional thinking. Why? Business in today's world is extremely competitive, full of dime-a-dozen copycat boring companies that survive marginally (or not at all), but always willing to reward fresh thinking combined with outstanding execution. You don't have
- [Simple Ways to Validate Your Business Idea!](https://businessempires.com/simple-ways-to-validate-your-business-idea/) - I've often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it's easy to understand why problems galore plague entrepreneurs. Many mess-ups are not fatal. The owner can recover from non-crippling problems that result from unexpected circumstances or misjudged steps. Persistence and adaptability are
- [How About These 13 Ideas For Your Information Services Business?](https://businessempires.com/how-about-these-13-ideas-for-your-information-services-business/) - Here are a few ideas of some information business niche markets that I have seen on the Internet that seem to be popular and growing (in terms of the number of new businesses cropping up.) Will you be stealing or be viewed as a "copycat" if you join in this business space? Not at all,
- [Swipe Files:  A Great Method to Store Away Your Ideas!](https://businessempires.com/swipe-files-a-great-method-to-store-away-your-ideas/) - It's a nasty name, "swipe files," but it's an idea you should implement immediately if you haven't already gotten yours started! If you're like me, you run across great little ideas and tidbits on the Internet every day. But if you don't record that idea, or web site, or reference, or "how to" hint for
- [Tiny Changes Can Make a Big Difference!](https://businessempires.com/tiny-changes-can-make-a-big-difference/) - Have you ever heard that story about the ocean-going ship engine that failed? I used this story several times in the past, so bear with me if you're heard it before . . . I've actually heard several slightly different versions of the same story so I know it has "made the rounds" online. Nevertheless,
- [Can Your Marriage Survive a Husband and Wife Business?](https://businessempires.com/can-your-marriage-survive-a-husband-and-wife-business/) - There are special challenges and unique rewards for married couples that create and operate a home business in tandem. This kind of joint project can create new feelings of unity, togetherness, and working for a common goal that many couples don't experience in their hectic "do your own thing" lives. On the other hand, business
- [Some Questions to Answer About Your Business Structure](https://businessempires.com/some-questions-to-answer-about-your-business-structure/) - Among the many choices the entrepreneur faces in setting up a business from scratch is deciding upon the type of structure he/she will set as the framework for the enterprise. Sometimes the alternatives are few and the choice is readily apparent. At others, it may be more difficult to know what's best. Typically, the decision
- [Here Are Some of the Options You Have in Structuring Your New Business](https://businessempires.com/here-are-some-of-the-options-you-have-in-structuring-your-new-business/) - Every business needs a skeleton, a backbone, a framework that gives structure and organization to the operation. Having a structure also allows you protections and rights under the law and qualifies your business for particular tax and income advantages. The structure you choose is important. The decision you make will affect your financial, operational, and
- [I've Heard a Lot About MLMs.  Just What the Heck Are They?](https://businessempires.com/ive-heard-a-lot-about-mlms-just-what-the-heck-are-they/) - You're asking the wrong person, I'm afraid. I'd like to hear from some of you out there in Internet land that have experience in this arena. It's not wise to take advice from someone that has never been involved in MLMs or to make an assessment of their value, potential, and advantages or disadvantages. Let
- [Forget Trying to Create Desire For Your Product!](https://businessempires.com/forget-trying-to-create-desire-for-your-product/) - Most of the Internet's best marketing minds agree on this philosophy: "Don't try to create interest and excitement in your prospect for your product. Find an overwhelming desire already in your prospect's mind and fill it." What does this idea suggest? Simply this . . . Selling is made so much easier if your prospect
- [Solo Information Business is Made Possible Through Owner Leverage](https://businessempires.com/solo-information-business-is-made-possible-through-owner-leverage/) - If you are serious about starting a small solo business, there is no greater lesson to learn than how to apply the principle of maximum leverage to everything you do in your business operation. Your survival, and ultimately your success, will hinge on how well you grasp the concept and make it your slave. It's
- [Ten Proven Ways to Reduce Your Risk in Starting a New Business!](https://businessempires.com/ten-proven-ways-to-reduce-your-risk-in-starting-a-new-business/) - There are actually dozens of smart and effective ways to begin the business creation process that will reduce the risk of a new venture for the owner. I'll focus on what I call the ten "B"s. These are logical and practical ideas you can follow in your own business startup mode to reduce your risk.
- [Pretend You're 13 Years Old Again . . . Look For Ways to Avoid Your Chores!](https://businessempires.com/pretend-youre-13-years-old-again-look-for-ways-to-avoid-your-chores/) - Remember how difficult it was to be 13? Everybody was always on your case trying to get you to do things you really didn't want to do. Taking out the trash was a simple and easy enough chore that I was assigned. But oh, how I loved to "forget" to do it. I wasn't much
- [Look for Narrow and Deep Sub Niches](https://businessempires.com/look-for-narrow-and-deep-sub-niches/) - Finding profitable niches сan sometimes bе difficult. Finding оnе that isn’t extremely saturated cаn be intimidating when you’re just starting out аs an Internet marketer. The key tо finding niches that are both profitable аnd haѵе ӏіttӏе competition iѕ "drilling dоwn" in a top-level niche market tо find profitable sub-niches with fewer competitors. For example,
- [Is Your Business Looking Like Stale Bread?](https://businessempires.com/is-your-business-looking-like-stale-bread/) - You know I have often commented that "you are the business." Of course I'm talking about the fact that your business reflects your own personal ideas, traits, quirks, tendencies, and ability to be successful or not. You are the solo creator, the founder, the operator, and only employee of your one man or one woman
- [PR Experts Don't Always Agree On the Best Approach](https://businessempires.com/pr-experts-dont-always-agree-on-the-best-approach/) - A number of years ago, several PR experts gave presentations at the Utah Information Technology Association's (UITA) gathering that was labeled: "PR Tips from the Trenches." I was quite interested in the event because of my belief that public relations strategies are: (1) often ignored by small solo businesses, (2) assumed to be too expensive
- [So You're Going to Hire Your Kids to Work in Your Business . . .](https://businessempires.com/so-youre-going-to-hire-your-kids-to-work-in-your-business/) - Before you take this step, I would encourage you to do a little research and study into the practice so you'll at least be aware of the laws, regulations, and tax consequences of this practice. Should you pay your children (or the neighbor's kids) with cash to help you in your business and not call
- [Should I Consider Purchasing an Existing Business?](https://businessempires.com/should-i-consider-purchasing-an-existing-business/) - I've been asked by a number of entrepreneurial types whether they should consider buying an existing business rather than creating one on their own. Their reasoning usually leads to the fact that they don't think they are capable of coming up with an original, sound, business idea. I don't fault anyone for thinking in those
- [What is Opt-in or Permission Based Email Vs. Spam?](https://businessempires.com/what-is-opt-in-or-permission-based-email-vs-spam/) - Chances are very good you will rely heavily upon email communications in your new solo business if you use the Internet to conduct your operations. And contrary to what some folks will tell you, there is no excuse for not understanding what email type you should employ. Email contact without prior permission, in most instances,
- [Do You Believe in Yourself?](https://businessempires.com/do-you-believe-in-yourself/) - That's a critical question for the solo entrepreneur. When you are the sole business owner, employee, product creator, customer service rep, and shipping clerk you literally become the business. You have no one to blame, no one to rely on, no one to pass the buck to. You stand alone bearing your torch to the
- [What is Digital Information and How Can a Business Be Built on It?](https://businessempires.com/what-is-digital-information-and-how-can-a-business-be-built-on-it/) - Digital information is not unlike written information, except that it exists in the form of little data bits that consist of "1s" and "0s." Every character and many symbols that we use in our language can be represented "digitally" and transferred electronically over wires and cables and even through the air waves. Those characters are
- [How Do You Feel About Student-Owned Businesses?](https://businessempires.com/how-do-you-feel-about-student-owned-businesses/) - I remember vividly a debate carried on many years ago in one of my graduate school classes that centered on the question of whether it was a good idea to encourage students to set up and operate for-profit businesses prior to their completion of formal education. There was a very distinct minority that took the
- [How Do I Know What Subject is Best for My Information Business?](https://businessempires.com/how-do-i-know-what-subject-is-best-for-my-information-business/) - Information businesses that are created, developed, promoted, operated, and delivered over the Internet are "the perfect business" model because the product or service requires no employees, no stored inventory, no physical packaging, and no physical delivery. These businesses can be operated from anywhere around the globe with just an Internet connection and the proper business
- [Product Pricing and Its Effect On Your Overall Sales Goals](https://businessempires.com/product-pricing-and-its-effect-on-your-overall-sales-goals/) - There should be a number of considerations that you look at before you set a pricing structure to your products. But many entrepreneurs don't think much about an overall strategy. They believe they are limited in their ability to set prices beyond a certain range. Let's say you decide to sell a DVD, for instance,
- [What? . . . Do They Think I'm Stupid or Something?](https://businessempires.com/what-do-they-think-im-stupid-or-something/) - When you do business online, you have to get a little personal with your customers. There's no way around it. Being personal is fine with most of us, if we like and trust the person that's moving into our space. But online, being personal is a real challenge and a very sensitive issue for the
- [The Pricing Trap:  Trying to Undercut All Your Competitors!](https://businessempires.com/the-pricing-trap-trying-to-undercut-all-your-competitors/) - If you play the "we guarantee the lowest prices" game, you will usually regret the decision. Of course, only you can be the judge as to your approach to pricing your products and competing in your niche markets. But I will tell you that unless you are into razor thin margins, exceptional wholesale buying deals,
- [Don't Lose Your Perspective When You Immerse Yourself in Business!](https://businessempires.com/dont-lose-your-perspective-when-you-immerse-yourself-in-business/) - I had a rude awakening. I discovered I needed to practice what I preach. I needed to start taking my own advice. I'll explain what I mean by telling you about my day. The phone rang this morning a little after 3:00 am. I was tired and thinking I didn't want to answer it. I
- [Autoresponders Are the Unpaid Employees of Your Solo Business](https://businessempires.com/autoresponders-are-the-unpaid-employees-of-your-solo-business/) - The ways an autoresponder can be employed to automate your business tasks are many. Here are just a few of the typical business uses of an autoresponder: - if an email address is no longer valid, a message can be sent from the mail server that the email is now "undeliverable," - if the business
- [The Solo Business and the Hassle of Shipping](https://businessempires.com/the-solo-business-and-the-hassle-of-shipping/) - Having to ship merchandise out to customers reminds me of the hassle of shaving every morning. It's a part of the daily routine, it's something to be tolerated but it's never enjoyed, and the longer you let it go, the more difficult the chore grows for the next day. In my mind, having to ship
- [Reciprocal Links:  You Scratch My Back and I'll Scratch Yours!](https://businessempires.com/reciprocal-links-you-scratch-my-back-and-ill-scratch-yours/) - Linking strategies for commercial web sites seem to be grabbing a lot of attention these days from marketing experts that claim in-bound links are critical to the search engine rankings. There is a lot of on-going debate about just how important your links are to top rankings. I'm sure each of the top search engines
- [Sloppy Emails Are Like Flies In the Soup!](https://businessempires.com/sloppy-emails-are-like-flies-in-the-soup/) - In a lot of online business situations, email is the lifeline between you and your customers and suppliers. You don't have face-to-face contact and you may never converse over the phone. Since your emails are so important, so critical to your communication with both customers and vendors in the business world, it is very smart
- [What Are You Doing to Incite Some Interest and Buzz About Your Business?](https://businessempires.com/what-are-you-doing-to-incite-some-interest-and-buzz-about-your-business/) - Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or "chosen" by those customers that want what they have to offer. That is no way to run a business. Marketing by chance rarely produces the result that will give the owner a full time income. Getting
- [Identify the Soul of Your Business and Pump It Full of Steroids!](https://businessempires.com/identify-the-soul-of-your-business-and-pump-it-full-of-steroids/) - I have a very important bit of advice for entrepreneurs. What you end up doing with what I am about to tell you could have a great bearing on your ultimate future as a solo Internet business operator. I can't over emphasize this point. I hope you pay close attention and get the message clearly.
- [You Don't Have to Be Good at Everything to Be Successful!](https://businessempires.com/you-dont-have-to-be-good-at-everything-to-be-successful/) - There is a tendency to believe that in order to have a successful business, you must be better than the other businesses in your niche. You need to understand that it may be impossible to compete against some businesses in some ways. No matter what you do, they will be better at some things than
- [It's the Little Things](https://businessempires.com/its-the-little-things/) - Malcolm Gladwell, a talented and observant staff writer for "The New Yorker," has written a little book that you, the entrepreneur, should read as part of your basic small business education. Here are the details: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, Feb. 2000, 288pp. Gladwell understands human
- [Should a Small Solo Business Owner Outsource Any of His Operation?](https://businessempires.com/should-a-small-solo-business-owner-outsource-any-of-his-operation/) - A lot of small business owners would reason that because their business is very small and specialized, they ought to try to save money and increase efficiency by keeping all operating functions in-house under the watchful eye of the owner. Why trust important activities like communications, product development, customer relations, marketing, financial management, or fulfillment
- [Are You a Story-Teller?  If You're in Solo Business You Ought To Be!](https://businessempires.com/are-you-a-story-teller-if-youre-in-solo-business-you-ought-to-be/) - Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep audience attention, or are you able to talk about mundane and ordinary things in an interesting or exciting way? The subject of your business is so familiar and important
- [Turning Dissatisfied Customers Into Your Most Loyal Friends](https://businessempires.com/turning-dissatisfied-customers-into-your-most-loyal-friends/) - Some business owners prefer to deal with problem customers by writing them off and shoving them out the door. They don't want or need to be bothered with further dealings or more headaches. I think there is a better way, however, to attempt to appease and "soften" an irate customer. Why not turn him 180
- [Toward Specialization and Extreme Niche Business!](https://businessempires.com/toward-specialization-and-extreme-niche-business/) - In case you haven't noticed, there is an important trend unfolding in the evolution of modern-day businesses that you need to understand and exploit as a solo Internet business owner. Years ago, traditional businesses would set up shop in a physical location, stock shelves with the goods the owner expected to be in demand, and
- [The Controversy of Spinning Articles](https://businessempires.com/the-controversy-of-spinning-articles/) - Having the exact ѕаme article content show uр іn variouѕ places оn thе Internet оvеr and ovеr cаn dilute your chances оf hаѵіng your domain show uр іn а top spot іn the Google SERPs. Some people call this practice "duplicate content," it is something that labels your information as not being unique. Others say
- [Does My eBook Have to be Long?](https://businessempires.com/does-my-ebook-have-to-be-long/) - As a work-at-home marketer, you neеd to understand thе main reasons that people purchase eBooks. They buy tһеm fоr discretionary reading, for solving problems, fоr convenience, аnd for the information they desire to have bесаusе they’re readily avaіlablе at а time wһen their problem һas caused tһem to go online аnd seek оut а solution.
- [Business Ethics for the Solo Online Operator](https://businessempires.com/business-ethics-for-the-solo-online-operator/) - It seems to me to be a little weird. There are lots of daily searches for the phrase "business ethics" but there are very few products that deal with the subject. I'm guessing it's a function of supply and demand - no body is willing to purchase products about this subject so the demand is
- [Here's An Easy Way For Business Owners to Add Profit to Their Products!](https://businessempires.com/heres-an-easy-way-for-business-owners-to-add-profit-to-their-products/) - One of the things that most business owners look for are ways to add value to their businesses. The usual thoughts are to add more products to the mix of things sold thereby increasing the profit potential. They reason, "More to sell = more sales!" If you sell other people's products and if you have
- [What is An Entrepreneur?](https://businessempires.com/what-is-an-entrepreneur/) - Entrepreneur is kind of a funny word. It's obviously of French origin. I've been hunting for years to find its English counterpart, but have not yet come up with a suitable substitute. Maybe we don't need an English word for entrepreneur - it's used so commonly these days in the English language that most business-minded
- [Do You Know How to Listen to Your Customers?](https://businessempires.com/do-you-know-how-to-listen-to-your-customers/) - I've written a number of times on getting started in business and most of those discussions, at some point at least, lead back to the importance to small businesses doing market research first to understand who your customers are and what they really want. I have come to the conclusion over my years in dealing
- [Internet Buyers Express Concern Over Two Main Issues](https://businessempires.com/internet-buyers-express-concern-over-two-main-issues/) - The folks over at the Better Business Bureau commissioned a study of the adult online shopper's most important issues. It seems that approximately 60% of those surveyed are primarily concerned about two things: (1) that their personal information could be stolen and sold online or reused by someone else, and (2) that their credit card
- [Does Adding a 'Bonus' to an Information Product Increase Sales?](https://businessempires.com/does-adding-a-bonus-to-an-information-product-increase-sales/) - Anyone that has searched online for information type products, and even physical products in some cases, has been offered one or more "bonuses" along with the purchase of the main product. The question you may be asking is this, "Does a bonus offer really increase the sale of a particular product?" You may think that
- [A Little Secret That Sells More Information Products!](https://businessempires.com/a-little-secret-that-sells-more-information-products/) - It may be something you do as a matter of routine, but I've seen enough sales letters and web site catalogs that don't do this that I'm convinced some sellers just don't know what they are missing. I've often spoken of the need to do everything within your power to garner the trust and confidence
- [A Strong Headline Grabs the Reader and Stops Him in His Tracks!](https://businessempires.com/a-strong-headline-grabs-the-reader-and-stops-him-in-his-tracks/) - No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of every advertisement. That's a pretty remarkable statistic when you think about it. A few words at the top of the ad can either make or break the selling power
- [How Do You Handle the Constant Critic?](https://businessempires.com/how-do-you-handle-the-constant-critic/) - I think some people are born to complain. We've all been acquainted with, or at least come in contact with, this type of personality at some point in our lives. It seems that if the person is not registering a complaint, he's out of character. It's sad because we all tire of constant criticism and
- [Have You Ever Considered Using Coupons to Draw Traffic to Your Web Site?](https://businessempires.com/have-you-ever-considered-using-coupons-to-draw-traffic-to-your-web-site/) - My wife is affectionately known around our house as "the Coupon Queen." She dissects the local daily newspaper and all the mail flyers for coupons that she can use locally to get discounts on products that she buys. I have found that using this same technique in your digital business can be especially effective in
- [Quick Indexing in Google Search](https://businessempires.com/quick-indexing-in-google-search/) - A lot of people ѕeem tо tһіnk іt takes weeks (or еven months) to gеt sites and pages indexed іn Google, but that’s juѕt nоt true. Almost аnуonе can gеt һіs or һеr site crawled аnd indexed in two weeks, usually lesѕ - sоmetіmes уou саn even be listed in tһe Google index in as
- [Profiting from Broad and Long Tail Keywords](https://businessempires.com/profiting-from-broad-and-long-tail-keywords/) - When уоu choose a niche and set up a website, уou wаnt tо uѕе еѵеry means aѵаіlablе tо уou tо generate profit. Often overlooked, keywords are а major player in the arena оf making money. The concept of usіng keywords in your marketing and content is a simple one. Those аre words thаt identify уour
- [Manage Your Business Time](https://businessempires.com/manage-your-business-time/) - How mаny times һаvе we all said, “If onӏy I had more time tһеn I соuld gеt more donе in my online business?” The solution іѕ not gеtting morе time - wе аll hаve the ѕаmе amount and that's not going to change. The key іѕ to manage tһе time wе do һaѵe аnd make
- [The Attraction of "F-R-E-E" on the Internet!](https://businessempires.com/the-attraction-of-f-r-e-e-on-the-internet/) - I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be built on the same footing - low startup cost and potentially unlimited exposure. The article went on to say that if a business expected to compete in its niche
- [Traffic Through Forum Posting](https://businessempires.com/traffic-through-forum-posting/) - Forum marketing іs аn excellent wау tо market products without having to pay advertising fees. But tһere are а fеw tricks to marketing оn forums so that you don't get banned. You һavе tо bе careful not tо dо any blatant advertising or you’ll рrobаbly have your account banned rather quickly. You see, most forums
- [RSS:  Give Your Fans an Easy Way to Stay in Touch!](https://businessempires.com/rss-give-your-fans-an-easy-way-to-stay-in-touch/) - Today's solo business owners have an amazing array of tools at their disposal to share their story and their wares with customers compared to days bygone. Now I'm not an expert in the use of this strategy by any means, but I'd like to mention to you one tool that is easy to put your
- [Six Basic Ways That Every Online Business Needs to Market Every Day](https://businessempires.com/six-basic-ways-that-every-online-business-needs-to-market-every-day/) - When the Internet was new and online business owners were jumping on the ship right and left, there was often the feeling that all a business owner needed to do to have a business was put up a web site, add a product or two, and the sales would begin to flow. Yes, I'll remind
- [Does Your Business Message Simply Add to the Noise?](https://businessempires.com/does-your-business-message-simply-add-to-the-noise/) - A friend of mine that worked radio and even a little television, but now owns a very successful Internet marketing business, once confided in me, "The trouble with business marketing is there's just too much of it!" Oh, how true it is. The reason we all have to work so hard at our marketing is
- [Are Your Sales Projections Realistic or 'Pie in the Sky'?](https://businessempires.com/are-your-sales-projections-realistic-or-pie-in-the-sky/) - It's fun to skim through a number of new business plans in a short period of time. I always take special note of the sales projections and compare set against set. Of course, there is probably no merit in comparing apples to oranges as I'm suggesting I like to do. But it sometimes becomes apparent
- [How Do You Know If You're a Good Solo Business Manager?](https://businessempires.com/how-do-you-know-if-youre-a-good-solo-business-manager/) - When you do business as a solo small business owner, you alone are responsible for every aspect of the business. If there are breakdowns in your product sales, customer relations, or financial management, there's no one to shake a finger at except the guy in the mirror. Now in a typical "regular" business, each of
- [Is Your Business Web Site a Rest Stop or a Destination?](https://businessempires.com/is-your-business-web-site-a-rest-stop-or-a-destination/) - I've noticed over the years that I've been online (since the mid-90's) a change that's taking place in the way Internet users are visiting web sites. In the very early days of the Internet, when it was a brand new and very exciting place to visit, most people that surfed liked to move about randomly
- [Email Advantages:  The Low Cost is Only One of the Benefits](https://businessempires.com/email-advantages-the-low-cost-is-only-one-of-the-benefits/) - The solo business owner has many tools and resources at his disposal that can leverage his time and automate his business so that he can accomplish much more by himself than would ever have been possible prior to the Internet. Most business owners that utilize email will tell you that its low cost and "free"
- [Where Should I Spend My Offline Advertising Budget?](https://businessempires.com/where-should-i-spend-my-offline-advertising-budget/) - If you were to ask me that question face to face, I'd probably do a double take and say something stupid like, "You have an advertising budget?" You see, most small solo operators that I know begin business on a shoestring and a prayer. They spend as little as possible on their business in the
- [Addressing Your Fears As An Entrepreneur](https://businessempires.com/addressing-your-fears-as-an-entrepreneur/) - There is one huge roadblock that stops men and women from accomplishing great things in their lives. It's the four letter "f" word . . . No, not that one . . . It's FEAR! I want to let you know that most all of us have an unhealthy attitude toward fear. It's not your
- [Want a Quick Solution to your Search Query?](https://businessempires.com/want-a-quick-solution-to-your-search-query/) - There's a great site online that should provide a nice resource for you as a small business owner. At the very least, you can use it as a consumer to find just about any kind of product or service imaginable. Often, solo business owners are in need of a particular service or piece of equipment
- [Is This the Ultimate Secret to Success?](https://businessempires.com/is-this-the-ultimate-secret-to-success/) - I was going through some of my Internet business books yesterday and noticed a little red paperback book that I remember reading several years ago. I dusted it off and read it again. It is a quick read - a little over 100 pages. I remember the conclusion of the book more than anything else
- [Building Strong Site Content](https://businessempires.com/building-strong-site-content/) - Of all the things you need to pay particular attention to on your web site ... content is probably the most important. Your business will be judged by your site's content. If it's remarkable, your business will be seen as remarkable. If your site content is nothing but scraped or rehashed dribble, well, your site
- [A Simple Plan to Find and Test Your Business Idea](https://businessempires.com/simple-plan-to-find-and-test-your-business-idea/) - Here's my simple 5-step plan for anyone that is having trouble knowing where to start in online business. Sometimes, aspiring entrepreneurs know they want to create an online income but they don't know what niche to enter, what products to sell, and how to go about testing to see if their business idea has validity.
- [Think Like a Marketer](https://businessempires.com/think-like-a-marketer/) - Before уоu get started іn Internet Marketing, уou would be smart to analyze уour own mindset tо ѕee if уou have what іt takes tо be аn online entrepreneur frоm conception to a fully-functional and successful operation. Maybe you are already an Internet marketer but haven't yet found the success in this field that will
- [Is Starting an Online Business Expensive?](https://businessempires.com/is-starting-an-online-business-expensive/) - The short answer is, “No.” You сan effectively launch an Internet marketing career without a single dime. All уоu nееd is а computer аnd an Internet connection, wһich dоeѕ cost money, but we’re assuming уоu have these two components already. Many a marketer has gotten hiѕ or һer start as аn affiliate marketer. Aside from
- [Failure is a Stepping Stone](https://businessempires.com/failure-is-a-stepping-stone/) - People who never fail aren’t really tryіng hard enough. They’re nоt putting tһеmѕelves оut there. They’re playing іn the sandbox wһеn the wһole yard waits tо be explored. Not tryіng іѕ a form оf failure. So if you’ve ever failed, tһen congratulate yourself. You had the guts tо attempt something wһеn ѕo many оther people
- [There are Laws Governing Internet Marketing Practices](https://businessempires.com/there-are-laws-governing-internet-marketing-practices/) - Did you know there are both federal and state laws governing small business advertising and marketing? Here in the U.S., the Federal Trade Commission and various State commissions (depending upon where you advertise) have many consumer protections in place which are relevant to Internet marketing. My purpose in bringing this to your attention is not
- [Your Passion Can Be Your Business](https://businessempires.com/your-passion-can-be-your-business/) - When working frоm home, it’s important to choose а niche that suits уоur passions. Working іn anу niche can bе mоrе challenging when yоu don’t enjoy what you’re doing. But wһen уou love what you’re doing, you wake up in tһe mornings wіth the energy and tһе enthusiasm tо gеt to work. Take а fеw
- [What Are the Best Types of Subscription Web Sites to Own?](https://businessempires.com/what-are-the-best-types-of-subscription-web-sites-to-own/) - Obviously, there are some subscription or membership models that make more sense than others. I'm sure there are profitable membership models in every industry and niche, but there are some models (regardless of niche) that seem to thrive on the subscription web site platform. I was once a member of a professional organization that catered
- [Home Based Business is Nimble!](https://businessempires.com/home-based-business-is-nimble/) - Large business organizations are like 1,000’ cruise ships: they’re slow to get underway, slow to bring to a halt, they require a very wide turning radius, take a large crew to man properly, and tons of daily fuel to propel. And, oh yea, they’re loaded to the hilt with baggage! Operating such a beast requires
- [Pick Your Battles - Stay Clear of the Big Boys!](https://businessempires.com/pick-your-battles-stay-clear-of-the-big-boys/) - How many folks do you know that have had a great business idea, but never got going because they figured they couldn't compete with Wal-mart, Amazon, some well established local competitor, or just big business in general? Maybe you've experienced some of those thoughts. I have a sense that this "road block" stops many aspiring
- [Seven Important Advantages of Sponsoring Contests At Your Web Site](https://businessempires.com/seven-important-advantages-of-sponsoring-contests-at-your-web-site/) - For many years marketers have known the popularity and selling power of contests that are offered to prospects and customers. On the Internet, a fun and profitable (for the participant) contest can to lead to increased traffic and site popularity, returning customers, and word of mouth advertising among family and friends. The contest you offer
- [Are You and Your Business Ready for Regionalism?](https://businessempires.com/are-you-and-your-business-ready-for-regionalism/) - The U.S. economy is changing dramatically. It's quite apparent that geography and physical boundaries are becoming less and less critical in company strategic decisions and plans. Large industrial companies are moving overseas where cheap labor and sometimes relaxed standards or lower taxes allow them to produce more using less. New companies are springing up in
- [Will Innovation Be the Key to the Growth of Your Business?](https://businessempires.com/will-innovation-be-the-key-to-the-growth-of-your-business/) - Years ago there were some business characteristics that, if exploited, propelled a small business into the limelight and fueled its growth for years into the future. What were some of those characteristics? If your business had the undisputed lowest price in town, you were often rewarded with lots of sales and the revenue to expand
- [It's So Easy to Say 'NO' on the Internet!](https://businessempires.com/its-so-easy-to-say-no-on-the-internet/) - One of the true challenges facing every Internet business is the process of turning prospects into paying customers. Lots of people can be directed to a web site by various means and incentives - but getting those prospects to spend money with your business is a whole different proposition. How do you optimize your conversion
- [Is a Slogan or Tagline Really Important For My Business?](https://businessempires.com/is-a-slogan-or-tagline-really-important-for-my-business/) - Of course the type of business you run will often dictate the accepted and profitable practices that are used in your industry. Your brand may be strong enough that having a slogan may be optional and not that critical. But in most new small business situations, I think it's preferable to add a useful slogan
- [So You're Going Into Solo Business Because You Want Freedom?](https://businessempires.com/so-youre-going-into-solo-business-because-you-want-freedom/) - It seems that the new American Dream is to own a business of your own. No longer is it much of a dream to own a single family home. Everyone seems to have one these days. I want to caution you, though, that you need to be very cognizant of why you are going into
- [Create Value in Your Business Without Spending Money](https://businessempires.com/create-value-in-your-business-without-spending-money/) - As the title implies, there is a business principle that all great companies adhere to that produces wealth and abundance beyond the infusion of cash into a business. It is the principle that value can be created in a business in ways other than by direct cash deposits. It's a pretty simple concept really, but
- [Conserve Your Cash and Reduce Your Risk!](https://businessempires.com/conserve-your-cash-and-reduce-your-risk/) - I'm always amazed that entrepreneurs are so anxious to spend their money. I think the traditions and practices of the past have spilled over into the Internet generation of entrepreneurs and clouded the view of some soon-to-be business owners. They feel that the old business cliché "you have to spend money to make money" still
- [Ten Very Simple Ways to Make Your Web Site Pages Load Faster – Part 2](https://businessempires.com/ten-very-simple-ways-to-make-your-web-site-pages-load-faster-part-2/) - The web site owner is granted only so much of the surfer's time online and he'd better make a good impression during that short time or the prospect will most likely move on to the next site on his list never to return again. Of course there are a lot of elements to making a
- [Ten Very Simple Ways to Make Your Web Site Pages Load Faster – Part 1](https://businessempires.com/ten-very-simple-ways-to-make-your-web-site-pages-load-faster-part-1/) - We've all heard the "knock" about web surfers - they stay at a site long enough to quickly glance or skim the home page "above the fold" and they're gone in seconds. Is it two seconds, five seconds, seven seconds, twelve seconds? Who knows? The point is, the web site owner is granted only so
- [Seizing the Title of "Expert" Online!](https://businessempires.com/seizing-the-title-of-expert-online/) - Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at a brick and mortar store, the Internet environment is a pretty cold and impersonal place to be doing business given most business models. How do you know that the
- [What's Holding You Back From Your Business Dream?](https://businessempires.com/whats-holding-you-back-from-your-business-dream/) - Owning a small business is the new American Dream. A recent national survey found that nearly 60% of Americans listed owning a business as high on their wish list of things to accomplish, even higher than owning a home. But how many of those same folks are going to see their dream happen this year,
- [How Well Defined is Your Business Purpose?](https://businessempires.com/how-well-defined-is-your-business-purpose/) - It seems somewhat incredible that many entrepreneurs go into business without knowing exactly their true business purpose. Have you ever taken the opportunity to boil down your purpose to its very essence? "What is my business?" Try to find an answer that covers all the bases in just a very few words. Usually that's a
- [Focus Your Way to a Profitable Online Business](https://businessempires.com/focus-your-way-to-a-profitable-online-business-part-1/) - Focus on any one thing and you are bound to accomplish it. Set your mind to something and visualize it happening. There is great power to be harnessed when you can apply a single burst of energy to a problem or task. More than anything else, entrepreneurs need to develop focus in their approach to
- [Subscription Site Services, Software, and Tools](https://businessempires.com/subscription-site-services-software-and-tools/) - Keeping your valuable information behind locked doors and only giving access to those that pay you for the privilege is the basis of the membership or subscription web site business model. As the owner of a membership site, you will have to determine how to best handle the security of your information and still make
- [Another Case for Quality Over Quantity](https://businessempires.com/another-case-for-quality-over-quantity/) - Most of us have been taught to value "more" over "less." The more we have, the better off we are. If two of something is good, then surely three of that same thing is better! In the Internet world, quantity often means little because it is so relative depending upon the context in which it
- [The Seven Critical Areas of Focus in Every Small Business](https://businessempires.com/the-seven-critical-areas-of-focus-in-every-small-business/) - In another installment we reviewed the various definitions and synonyms for the word "focus." In the business sense, focus is critical, even indispensable. If you run a solo business and you haven't mastered the skill of bringing focus to a task, you will be wasting time, effort, and resources which will cause your business to
- [Beware of the Curse of Digital Dust!](https://businessempires.com/beware-of-the-curse-of-digital-dust/) - You may not have this problem - I hope you don't. If you're super focused and well disciplined, you should be able to avoid digital dust in most of your business. I haven't. I fight the curse constantly and usually give in to my quest for that next great resource that's going to propel my
- [Cut Your Support Time by 75%!  FAQs Are the Ticket](https://businessempires.com/cut-your-support-time-by-75-faqs-are-the-ticket/) - Every business owner, sooner or later, comes to the realization that her time is money in the bank! Wasted time is cash burned . . . and really for no good reason. Every business is a little different, but in most cases where the owner principally operates online, requests for support by customers can be
- [I Have an Awesome Product, But I'm Just Not Getting Sales!](https://businessempires.com/i-have-an-awesome-product-but-im-just-not-getting-sales/) - If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was he saying that he had a great product, but his targeted customers were just too dumb to recognize it and hence they weren't buying? Or was he lamenting the
- [Direct Sales Advertising and the Internet](https://businessempires.com/direct-sales-advertising-and-the-internet/) - Awhile back I spent some time at Borders, the giant bookseller franchise that I often frequent when I'm searching for some Internet selling tips and advice that I can't find in the books on my own bookshelf. Unfortunately, the franchise is now out of business. Barnes and Noble still remains and a few other large
- [Give Your Customers a Free Company Brochure or Product Catalog](https://businessempires.com/give-your-customers-a-free-company-brochure-or-product-catalog/) - Online business in today's marketplace has many advantages that small business has never had in the past. The challenge for the business owner is to take advantage of these advances and use them to grow his business in ways that direct competitors either don't know about or are too lazy to set up. The advances
- [The Attraction of a Friendly Sales Personality](https://businessempires.com/the-attraction-of-a-friendly-sales-personality/) - One of the keys to selling products online is to somehow personalize your approach to the prospect. Impersonal, sterile, boring sales letters and advertisements aren't attractive and convincing. They tend to put the prospect to sleep. Unless the prospect is already sold and anxious to buy one particular product, he will not pay much attention
- [Every Solo Business Owner Needs a Blog!](https://businessempires.com/every-solo-business-owner-needs-a-blog/) - The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support and advertise the business and the product. "Blog" is a term used to shorten the practice of posting content to a "web log." A blog is like an Internet
- [Would You Kindly Deposit a Quarter to Read My Blog?](https://businessempires.com/would-you-kindly-deposit-a-quarter-to-read-my-blog/) - Entrepreneurs are always thinking and scheming about ways to make a buck. That's what they do, isn't it? Here's my favorite definition of an entrepreneur: he's a guy that has a one-in-a-million idea, a business plan that shows profitability in year 3, and no money! Now we are seeing the rise of "blogpreneurs," the authors
- [An Easy and Cost Effective Way to Add Value to Your Registrations](https://businessempires.com/an-easy-and-cost-effective-way-to-add-value-to-your-registrations/) - One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor possible. You must make this exchange of information relevant to the niche topic of your web site and also none threatening to the prospect so that he/she doesn't hesitate
- [Give Your Sales Copy the 1 – 2 Punch!](https://businessempires.com/give-your-sales-copy-the-1-2-punch/) - Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well at a given time depending upon the target audience, the product being sold, the venue, etc. At other times, nothing seems to work well. You scratch your head wondering
- [The Pursuit of Income Through Blogging!](https://businessempires.com/the-pursuit-of-income-through-blogging/) - As we all know, the Internet has spawned a huge new industry of journalists known as "bloggers" who daily write and publish opinions and news in every imaginable niche. Web logs, or simply "blogs," give the author a public soapbox or microphone from which he/she can express, educate, instruct, inform, sell, comment, advertise, or do
- [How Important is "Business Passion?"](https://businessempires.com/how-important-is-business-passion/) - I believe in small business! I believe in entrepreneurs! I believe that anyone can create and operate their own successful small business if they will choose a viable niche and apply sound business strategies and principles (which you can learn here). My favorite solo Internet business strategy suggests you create an information-based business around your
- [Marketing Tips For a Solo Business That Most Don't Understand](https://businessempires.com/marketing-tips-for-a-solo-business-that-most-dont-understand/) - Maybe I should have titled this "Tips from the underground" or "Marketing secrets that few businesses discover." These are not the kinds of tips you find in textbooks or "how to market your business" courses or articles. Yet, many of them are common sense based and really pretty logical in their thought and implementation. So
- [Why Editors Trash Most Small Business Press Releases!](https://businessempires.com/why-editors-trash-most-small-business-press-releases/) - I'm convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to its web site and products. But industry surveys show that the vast majority of all press releases (some estimate the number to conservatively range between 90 and 98%) from
- [Why a Solo Business Owner Needs to Step Out of His Business Regularly](https://businessempires.com/why-a-solo-business-owner-needs-to-step-out-of-his-business-regularly/) - One of the great advantages to operating a solo business is that you, and you alone, control what transpires in the business. You make all the decisions, you set the rules, and you alone reap the business spoils. Solo business appeals to many people, not because they're anti-social or paranoid about taking on business partners,
- [Quick Tips On Writing Your First Internet Classified Ad!](https://businessempires.com/quick-tips-on-writing-your-first-internet-classified-ad/) - Did you know there are cheap places to display your small classified ads all over the Internet? How successful you are will depend upon a number of factors, but doing your homework in advance will increase your chances greatly of having a profitable campaign. There is a lot of psychology that goes into developing a
- [Do You Have a Clue Why Customers Buy From You?](https://businessempires.com/do-you-have-a-clue-why-customers-buy-from-you/) - You would think most people are rational when spending money on products and services that they find online. After all, the complete information about the product is readily available right on the Internet. You can also quickly compare prices, shipping, and other factors between two or more sellers to assure you're getting the best deal
- [A License?  I'm Just Sitting at My Computer!](https://businessempires.com/a-license-im-just-sitting-at-my-computer/) - Creating a new business is like preparing for a wedding: there are so many details that must be planned and executed. It's easy to overlook some of the steps that are important to a business - especially when they are often perceived as being distasteful, expensive, and sometimes purely nonsense. So it is with securing
- [Why Would You Cloak Affiliate Links?](https://businessempires.com/why-would-you-cloak-affiliate-links/) - Link cloaking is a very important part of affiliate marketing. It is a way to protect уour affiliate commissions from being stolen by others that want to steal your commissions. The practice is not totally foolproof. Smart individuals who аre well-educated about tһе matter cаn ѕtіll figure out hоw tо kееp уou frоm gеttіng уour
- [What You Need To Hear About Startup Business Packages](https://businessempires.com/what-you-need-to-hear-about-startup-business-packages/) - The Internet landscape is saturated with claims of easy, automatic, guaranteed, wealth-building packages and lucrative startup systems that anyone can do with minimal effort and wild success. These offers often seem so "right" for the novice just starting out in business because of their supposed ease of setup, lack of real work required, and mega-profits
- [Seth Godin:  All Marketers Are Liars](https://businessempires.com/seth-godin-all-marketers-are-liars/) - In 2005 I purchased and read Seth Godin's latest contribution to new age business thinking and culture and immediately was struck by it's logic, practicality and seemingly correct vision of how we must sell our products and services now and in the future. Seth Godin's book, called All Marketers Are Liars - The Power of
- [Ten Important Solo Business Advantages!](https://businessempires.com/ten-important-solo-business-advantages/) - You are the new owner of an online business. You finally made the decision to go out on your own and leave the crowded corporate business world behind. You have chosen to "do your own thing" - to be your own boss - to take sole responsibility for everything that happens in your business and
- [Your Business Road Map (aka, the dreaded Business Plan)](https://businessempires.com/your-business-road-map-aka-the-dreaded-business-plan/) - Starting a business is much the same as beginning a road trip to some far away destination that you've never been to before. Hopefully the journey will be a pleasant one and will provide you with the profit and satisfaction that you desire. You'll find that this journey is often a "thankless" one, but the
- [If You Hate the Thought of "Selling" to Someone . . .](https://businessempires.com/if-you-hate-the-thought-of-selling-to-someone/) - In the previous post, I mentioned that the fear of selling totally incapacitates some folks that might otherwise become great small business owners. In fact, these folks may never even try their hand in business because of this fear. They may give up the thought of a home business simply because they don't think they
- [Are You Like Me?  I Hate Selling!](https://businessempires.com/are-you-like-me-i-hate-selling/) - Are you anything like me? The thought of trying to sell something to someone really turns me off. I dread the idea of "selling" for a living. I don't like being sold to, as a rule, and I abhor the thought of having to actually be the person that lots of us kind of despise!
- [A Most Timely Obituary of an Old Friend](https://businessempires.com/2610-2/) - I saw an obituary in the national news that should be of interest to every solo business owner. The eulogy was tucked away in an obscure spot where I doubt many took notice. Please read the full text - it is extremely important and so very appropriate for our times. You will want to keep
- [Do You Have These Important Business Owner Attributes?](https://businessempires.com/do-you-have-these-important-business-owner-attributes/) - Most "How to Start a New Home Business" books will include a list of personal characteristics or personality traits the author feels are necessary for the entrepreneur to have in order to be a successful small business owner. The personal traits that I've included on my list aren't those that might "come in handy" down
- [Start a Business:  If Not Now - When?](https://businessempires.com/start-a-business-if-not-now-when/) - I know of only one business model that is any easier, quicker, or cheaper to plan and implement than the solo home business online for creating an information business - and this business type would be infinitely improved if it borrowed the attributes and characteristics of the Internet small business operator. I'll explain in a
- [Focus on What You Know When You Choose a Business Market](https://businessempires.com/focus-on-what-you-know-when-you-choose-a-business-market/) - If you've studied anything about home business conducted on the Internet, you know how important, even critical, it is to choose a specialized niche, one that you can compete in successfully. Generally, you want to be involved in a niche that is vertically deep as opposed to horizontally broad. If you don't know what that
- [Hobby Turned Business:  A Good or Bad Move?](https://businessempires.com/hobby-turned-business-a-good-or-bad-move/) - In a previous post we talked about turning a hobby into an online business and why it was a good idea to choose a very deep and specialized market niche. We also said that the subject of the niche was important and that it should usually be a topic that the owner had experience in,
- [Does Your Job Really Offer You Financial Security?](https://businessempires.com/does-your-job-really-offer-you-financial-security/) - What I am about to tell you may shock you, enrage you, or maybe just disgust you -- but I will not mislead you! You deserve to hear the naked truth about starting a business on the Internet from someone who has spent his entire career in the small business development field and the past
- [The Home Based Business Owner and Fine Print](https://businessempires.com/the-home-based-business-owner-and-fine-print/) - Come on . . . do you really expect me to waste my time reading all the fine print? Admit it. How often have you taken the time lately to read all the detailed information that is thrown in your face as you sign up for a product, web site, service, or even a simple
- [Business Niche or Customer Pool:  What's Important?](https://businessempires.com/business-niche-or-customer-pool-whats-important/) - The total Internet audience is global and massive. It is growing every minute, every day and night. It is impossible to accurately judge the exact size of any audience as it constantly changes and customers are entering and leaving the ranks of each niche market every day. I believe that there are profitable sized markets
- [Should I Market Someone Else's Product - Or Develop and Market My Own?](https://businessempires.com/should-i-market-someone-elses-product-or-develop-and-market-my-own/) - Many products are available online today that can be sold by those who had nothing to do with the product's development. The creators of these products have found that it pays to give up a portion of the profits in exchange for much greater exposure over the Internet and the resulting sales. This arrangement appeals
- [Ten Hot Internet Subjects For Those Struggling to Find a Good Business Idea!](https://businessempires.com/ten-hot-internet-subjects-for-those-struggling-to-find-a-good-business-idea/) - Many entrepreneurs struggle to come up with good ideas. It only takes one, however, to lay the foundation of a profitable business. But don't worry - your idea doesn't necessarily need to be perfect to allow you to start a business. Here's a tip: instead of trying to think of the exact, final idea that
- [Buyer or Seller Mentality - Which Do You Have at Startup?](https://businessempires.com/buyer-or-seller-mentality-which-do-you-have-at-startup/) - Most new business owners tend to be great advocates for their product or service as they prepare for their business launch. They become cheerleaders and proselyters for their product's features, benefits, and usefulness. They want to shout to the whole world that their "baby" is being born and it's the greatest improvement to ______ of
- [Buyer Beware of the "Easy" Business Startup Solution!](https://businessempires.com/buyer-beware-of-the-easy-business-startup-solution/) - We've been discussing the futility of buying into many of the so-called "business in a box" solutions that are available to the online entrepreneur. It seems they are everywhere today and many are being promoted (and even developed) by folks that have never been involved with a successful business. In a previous post, I gave
- [Pre-packaged Business Opportunities:  Faulty Logic!](https://businessempires.com/pre-packaged-business-opportunities-faulty-logic/) - There is a real attraction to purchasing a "business in a box" system. To someone who has never undertaken the journey of business creation before, it seems logical that the steps could be laid out for you and the ground plowed ahead of you to guide you every step of the way, for just a
- [Global Competition for the Little Guy](https://businessempires.com/global-competition-for-the-little-guy/) - Competition for business products or services of any kind is a given. How many niches are there that don't have multiple businesses vying for the wallets of their prospects? In Hometown, USA you may not have competitors for what you sell; but on the Internet, the world is your market place and you will have
- [How To Find Great New Business Ideas!](https://businessempires.com/how-to-find-great-new-business-ideas/) - Entrepreneurs are a diversified bunch. They appear in all sorts of sizes, temperaments, ages, and with various backgrounds. Some produce tons of workable business ideas in a year. Others seem to struggle to come up with one good idea in a decade. Regardless of where you fit on that continuum, there is a very underutilized
- [Ten Questions to Ask Yourself Before You Proceed With Any Business Idea](https://businessempires.com/ten-questions-to-ask-yourself-before-you-proceed-with-any-business-idea/) - In a previous post I talked a little about the importance of being honest with yourself as you undertake any business creation. For the solo entrepreneur, especially (because you are the business), it is critical that you begin on solid ground - not taking anything for granted, not overestimating your abilities, time you'll have available
- [Will You Like Being the Boss?](https://businessempires.com/will-you-like-being-the-boss/) - Working for yourself often seems like the perfect solution for finding a way to earn a living and also enjoy some freedom of expression and the flexibility to set your own work schedule. In addition, the idea of getting paid what you're worth and not having to share the profit of your own labors really
- [Here's an Important . . . I Mean Really Important . . . Secret About You and Your Information Business!](https://businessempires.com/heres-an-important-i-mean-really-important-secret-about-you-and-your-information-business/) - The unique and important aspect of any web based solo information business operator is the fact that he/she can deliver personal knowledge, skills, or experience to targeted customers over the Internet and get paid to do so! Since everyone's knowledge and experience is unique, one-of-a-kind, and personal, your business cannot be duplicated (at least legally)
- [Easing Into Business -- Or Jumping in With Both Feet?](https://businessempires.com/easing-into-business-or-jumping-in-with-both-feet/) - This can be one of the most perplexing and difficult decisions you have to make as you decide to create a new business. Here are some questions to ask yourself that may help you to come up with the right decision for YOU. Obviously, there is no "one best way" to enter self-employment and solo
- [Don't Forget the IRS - Uncle Sam Wants You to Have an EIN](https://businessempires.com/dont-forget-the-irs-uncle-sam-wants-you-to-have-an-ein/) - Regardless of your business structure (sole proprietorship, partnership, or corporation, etc) you should apply for an EIN (employer identification number) if you want to be seen as a legitimate business. Yes, sole proprietors can get by without one. Social security numbers are acceptable on income tax filings for persons without employees. But often those who
- [The Internet is Much More Than a Marketing Vehicle!](https://businessempires.com/the-internet-is-much-more-than-a-marketing-vehicle/) - I was thinking the other day about how my tastes, preferences, and attitudes have changed over the years since I was first married and had four little ones running under foot. All my children have now reached adulthood, have families of their own, and I'm called "grandpa." (By the way, for any of you staring
- [Business Owner Traits:  These Qualities You Should Avoid Like the Plague!](https://businessempires.com/business-owner-traits-these-qualities-you-should-avoid-like-the-plague/) - I'm as guilty as the next small business author. I like to share the business owner personality traits that seem to go hand-in-hand with successful business. But we rarely discuss the qualities you shouldn't possess. Maybe we don't like to dwell on the negative. Maybe we feel that as long as the owner has the
- [The One Business Resource You Can't Do Without](https://businessempires.com/the-one-business-resource-you-cant-do-without/) - Picture yourself leaving on a journey to a far away place you've never been to before. You're not quite sure how to find this place, but you think you can ask questions of the locals along the way so you'll be able to zero in on your final destination. Let me ask you: "What's the
- [Ten Suggestions For Your Next Great Headline](https://businessempires.com/ten-suggestions-for-your-next-great-headline/) - Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That's the suggestion of author Ted Nicholas, one of the all time greats in direct marketing. He figures that between 50 and 80% of the sales generated in direct advertising are attributable
- [Will Your Business Idea Be Successful?  Check It Against These Standards](https://businessempires.com/will-your-business-idea-be-successful-check-it-against-these-standards/) - Every business begins with an idea. The idea may or may not be your own, but it will determine, to a large extent, the success of your business. So it follows that finding a good idea, the right idea for you at this time and place, is paramount in your attempt to begin a solo
- [Bore Yourself to Death On the Way to a Significant Income!](https://businessempires.com/bore-yourself-to-death-on-the-way-to-a-significant-income/) - When you get right down to brass tacks, most successful businesses are pretty boring. Really! How many boring hamburgers does your local McDonalds crank out in a year? How many boring oil changes does Jiffy Lube perform for their customers every day? How often do Amazon employees wrap up a boring package of books to
- [Your Web Site Address](https://businessempires.com/your-web-site-address/) - A domain nаme iѕ like а virtual identification card. It’s a waу for people to verify your online presence. Many mistakenly bеlieѵе haѵing а bad domain nаmе іs bеtter tһan not һаѵіng оnе at all. Having а bad domain nаmе сan backfire аnd evеn cause you to lose customers. Having a bad domain name makes
- [Creativity Waning in Your Business?](https://businessempires.com/creativity-waning-in-your-business/) - Every business owner will have his moments when all creativity and unique ideas seem to hit a lull. No matter what the owner does, he just can't come up with anything new and exciting for his customers. It's at these times that re-purposing your content may be the answer until your creative juices begin flowing
- [Looking at Risk In a Positive Way - Part 3](https://businessempires.com/looking-at-risk-in-a-positive-way-part-3/) - Let's look at how the Internet, combined with a simple approach to solo business, allows the entrepreneur to control and greatly minimize the risk of creating an owner operated small business. Risk #1: You could quit your job to start a new business and not be able to get it back if your business failed.
- [Looking at Risk In a Positive Way - Part 2](https://businessempires.com/looking-at-risk-in-a-positive-way-part-2/) - In the past, creating a small business has been a very risky proposition. You could quit your job to start a new business and not be able to get it back if your business failed. You could severely cramp you lifestyle if the new business required more time to operate than you expected and didn't
- [Looking at Risk In a Positive Way - Part 1](https://businessempires.com/looking-at-risk-in-a-positive-way-part-1/) - One of the greatest obstacles to man's drive to succeed in his own business (or any other great undertaking, for that matter) is the disdain most of us have for taking risks. The term "risk" has a very negative connotation for most of us; it suggests a situation that we'd prefer not to encounter. Why
- [The Wisdom of Crowds by James Surowiecki](https://businessempires.com/the-wisdom-of-crowds-by-james-surowiecki/) - Another book that I like to recommend to entrepreneurs and existing small business owners is The Wisdom of Crowds by James Surowiecki, a columnist for The New Yorker magazine. It was published in May 2004 and has 320 pages. The subtitle is: "Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes
- [How To Be a Star in Your Customer's Eyes!](https://businessempires.com/how-to-be-a-star-in-your-customers-eyes/) - Here are a few ideas that may be useful as you consider what you can do to become a star performer in the eyes of your customers. In a solo business, it's easy to understand why most customers don't differentiate the owner from his business. If you, the owner, treat the customer poorly, your business
- [Let's Get Something Straight:  There is No Such Thing As a Virtual Business](https://businessempires.com/lets-get-something-straight-there-is-no-such-thing-as-a-virtual-business/) - I know, I know, we all use the term freely and without much thought. But it really is wrong. A virtual business can't have assets, employees, products and customers. The term "virtual" means a realistic simulation; of such effect that something appears to be real even though it's not. Well let me tell you, Internet
- [What Are the Advantages and Benefits of a Purely Digital Business?](https://businessempires.com/what-are-the-advantages-and-benefits-of-a-purely-digital-business/) - First, think for a moment about a traditional physical business. Choose any store down the street you like or think about your favorite shop at the neighborhood mall. Undoubtedly, it will have walls, a roof, carpet, employees, opening and closing times, products on the shelf (or some type of service that can be purchased), a
- [Niche Positioning and the Importance of Understanding Your Choices](https://businessempires.com/niche-positioning-and-the-importance-of-understanding-your-choices/) - There is a huge amount of talk and banter these days about niche business and the necessity to focus your efforts in very targeted segments of your market sector. There is a lot less open talk about what it means to position your business in a certain way or stance and how to do it
- [Beware if You Decide to Purchase a Business!](https://businessempires.com/beware-if-you-decide-to-purchase-a-business/) - I don't always recommend that you seek out an attorney and a financial adviser for your business safety and peace of mind. And most of you know that I don't recommend the solo business owner buy an already established business. But if that's your intent, and you have thoroughly checked out the business as I
- [Does Your Solo Business Depend on Affiliate Sales For Substantial Income?](https://businessempires.com/does-your-solo-business-depend-on-affiliate-sales-for-substantial-income/) - If so, you need to do everything possible to increase the amount of traffic, the click-through response rate to your affiliate page links, and the relevance of your content to the product(s) you're promoting. Typically, affiliates slap up a web page, add a few links, some cut-and-paste content, and forget about the site for a
- [A Secret Learned After Decades on the Internet That Will Skyrocket Your Profits!](https://businessempires.com/a-secret-learned-after-decades-on-the-internet-that-will-skyrocket-your-profits/) - I started following Internet businesses back in the mid-90's and continue to be amazed at the variety and sheer number of creative business techniques and selling ideas that I've seen during that time. Of all the trends, promotions, sales, and marketing ploys I witnessed, I am continually amazed at one particular selling strategy I've seen
- [Don't Shortchange Your Information Business By Giving Away Too Much!](https://businessempires.com/dont-shortchange-your-information-business-by-giving-away-too-much/) - There is a tendency among new business owners to price their products and services too low in the hope that they will attract more customers and not be given a reputation of being overpriced. There are several problems with this strategy. First, the kind of information business we propose for solo Internet entrepreneurs won't have
- [What Does It Mean to 'Niche Your Way' to Online Business Success?](https://businessempires.com/what-does-it-mean-to-niche-your-way-to-online-business-success/) - I was asked recently by a lady that had decided to operate a home-based business, what it meant to "niche your way" to a business fortune. I didn't ask her where she picked up that phrase, but I have a good idea it was something said in an ad or a "how to" article somewhere
- [Are Your Prospects Leaving You at the Alter?](https://businessempires.com/are-your-prospects-leaving-you-at-the-alter/) - Have you ever noticed a shopping cart full of groceries sitting next to the checkout stand at the supermarket? I've seen it happen a few times and usually figured that someone simply left their wallet or purse at home and would be back soon to claim their abandoned goods. It's not a big problem since
- [Could This Be the Perfect Business?](https://businessempires.com/could-this-be-the-perfect-business/) - On my reading list for all online solo business owners is Michael LeBoeuf's little paperback called The Perfect Business. The corporate salaried employee stereotype with stock options, a hefty 401K, and holiday pay may soon become a relic of the past. Job security is no longer prevalent. Corporate downsizing, mergers, and take-overs can spell unemployment
- [What If You Created a Truly Remarkable Solo Business?](https://businessempires.com/what-if-you-created-a-truly-remarkable-solo-business/) - Can you imagine the satisfaction, pride, and profitability you could enjoy if your solo business was something very extraordinary? Most businesses online these days are comparatively bland. They sell products and services that are accepted by customers and the companies, for the most part, operate as mirror images of one another. But once in a
- [Have You Ever Considered Developing a Private Area Web Site?](https://businessempires.com/have-you-ever-considered-developing-a-private-area-web-site/) - Depending upon the type of solo business you operate, and the needs that your business has to communicate with the "outside" world, you may want to consider setting up a private area on your company site. I'm not talking about creating a forum, chat room, or discussion board as is commonly done among niche community
- [Is It a Good Idea to Include a Forum on My Web Site?](https://businessempires.com/is-it-a-good-idea-to-include-a-forum-on-my-web-site/) - To tell you the truth, I'm having a hard time coming up with any reasons why you shouldn't absolutely consider having a forum at your site. In the early Internet days folks would chat back and forth via email only. Some sites placed comment forms in strategic places around the site to encourage visitor input,
- [Permission Based Marketing In a World of Interruptions](https://businessempires.com/permission-based-marketing-in-a-world-of-interruptions/) - One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the Direct Marketing Vice President at Yahoo! I call him a mentor because I feel his direction and guidance have helped me immensely in my business career. He keeps in
- [Standing on the Shoulders of Giants](https://businessempires.com/standing-on-the-shoulders-of-giants/) - No doubt you have heard this famous phrase many times before - it is used in context with both scientific application and general business principles. I will borrow it today to talk about an important habit that I think all entrepreneurs ought to adopt and practice for the rest of their lives. I have mentioned
- [Steal (Duplicate) Someone Else's Successful Business Strategy!](https://businessempires.com/steal-duplicate-someone-elses-successful-business-strategy/) - I'm not suggesting anything like copying or plagiarizing someone's profitable business model and products to push them out of their own chosen niche. Although this very practice happens all the time on the Internet with cloned or stolen and copied products and services, you should never consider such a blatant attempt to shortcut your way
- [Internet Business - Power to the People!](https://businessempires.com/internet-business-power-to-the-people/) - Nowhere has the Internet made a more dramatic change in the existing power structure than in the business world. It used to be that companies wielding the most power and influence were those that operated from a position of strong cash reserves and seemingly unlimited access to professional service muscle like Wall Street financial advisers,
- [How Do High School and College Students Learn to Become Entrepreneurs?](https://businessempires.com/how-do-high-school-and-college-students-learn-to-become-entrepreneurs/) - I want to welcome my new friend Chris Elliott to the blog and the amazing world of Internet business. Chris is a high school senior about to make a choice between colleges and is interested in entering the business world after school is completed. Chris reminds me that there is a legion of potential solo
- [Where Does the Entrepreneur Begin?  Not Where You May Think!](https://businessempires.com/where-does-the-entrepreneur-begin-not-where-you-may-think/) - I spoke with a young gentleman today about his dream to start a business. That's not a rare occurrence as I deal in such discussions quite a few times every week. As we began talking, it was obvious to me that he was passionate about his idea and his plan to take that idea to
- [Are You Letting This Little Four Letter Word Stop You From Starting a Solo Business?](https://businessempires.com/are-you-letting-this-little-four-letter-word-stop-you-from-starting-a-solo-business/) - Here's the number one reason why most people that dream of owning their own business don't ever realize that dream: F-E-A-R Americans dream about owning a business. 56% of recent survey respondents said that was their great ambition in life. Yet very few ever see that dream materialize. Most of us work for someone else
- [Nurture Your List with Great Autoresponder Content](https://businessempires.com/nurture-your-list-with-great-autoresponder-content/) - Your email list іs ϳust one tool іn tһe marketers’ toolbox - and like аӏl tools, notһing happеnѕ unӏеѕs yоu usе it. It is, however, one tool you can't be without - it's an essential part of one business strategy - so be sure how to use it correctly. It’s important tо load yоur autoresponder
- [Finding the Right Hosting Company and Plan](https://businessempires.com/finding-the-right-hosting-company-and-plan/) - With ѕo manу hosting company choices available, it’s easy tо assume tһat аll hosting companies arе pretty much equal. But they’re not. If уоu want а site wіtһ vеrу lіttӏе dоwn time, tһеn dоing a ӏіttӏе bit оf research аbout whіch hosting specifications you’ll neеd fоr уour website is absolutely essential. First, aӏways check out
- [Customers vs. Clients - Do You Know the Difference?](https://businessempires.com/customers-vs-clients-do-you-know-the-difference/) - I'd like to talk about a way to conduct your solo business online that will bring you all the profits and business that you can handle. What I'm speaking about has as much to do with your mindset as it does about your strategy or business system of operating. If you will adopt an "MO"
- [How Do You Feel About Failure?](https://businessempires.com/how-do-you-feel-about-failure/) - I tend to be personally aligned with perfectionists. I believe in doing the very best I can no matter what I'm doing. I sometimes spend hours on trying to get something right, even though that pursuit is mostly meaningless. I'm a sucker for puzzles, brain teasers, and word games. As an entrepreneur, I have to
- [Where to Find More Sales:  Create a Synergistic Joint Venture!](https://businessempires.com/where-to-find-more-sales-create-a-synergistic-joint-venture/) - A joint venture is simply a partnership created to take advantage of non-competing products or services that are extended to the customers of both partner's businesses. There are many different ways to set up a joint venture and a lot of variations to the theme, but this is basically how it is structured: One business
- [If I Were a Student and Wanted a Small Business Education . . .](https://businessempires.com/if-i-were-a-student-and-wanted-a-small-business-education/) - I was actually born decades too soon. If I were a teenager today I'd be busy creating a network of web site businesses that I'd set up to grow over time, that could be run mostly on autopilot, and that would passively generate growing income for me for many years to come. I'd study and
- [Traveling a Different Route With Products and Services!](https://businessempires.com/traveling-a-different-route-with-products-and-services/) - Often entrepreneurs and small business owners have a difficult time trying to keep from being "stale" in their businesses. By that, I mean they struggle to come up with fresh ideas, new and unique products, and creative solutions to the problems and wants of their market niche audience. Many feel that they must continue to
- [Do-It-Yourself Postcard Advertising That Really Stands Out!](https://businessempires.com/do-it-yourself-postcard-advertising-that-really-stands-out/) - I have not tried this strategy but I read about it and I think it would work extremely well in a solo home business application. It's relatively inexpensive and easy to do, yet it brands your business in ways that you determine and it will make your direct mail stand out from the crowd. I
- [Can You Really Make Money From Your Blog?](https://businessempires.com/can-you-really-make-money-from-your-blog/) - Over the short history of the Internet, there have been many creative and unusual strategies attempted by entrepreneurs to generate income, both as a means to make a living and also to simply add additional streams of income to the owner's business. The popularity of the blogging craze has given some blog authors an additional
- [Internet Marketing Off-Line](https://businessempires.com/internet-marketing-off-line/) - Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You've got to figure that online marketing is the cheapest and most widely reaching form of advertising there is. Well, I'm certainly not advocating that you abandon your online marketing strategy
- [Should You Use Quotation Marks in Your Titles?](https://businessempires.com/should-you-use-quotation-marks-in-your-titles/) - I got this question for an inquiring young lady that had been following my posts at a previous blog site. It was really kind of interesting because she didn't leave me a comment on the blog; but rather she sent me an email and asked about several of the style elements I'd incorporated. She is
- [What is Drop-Shipping and Should I Consider It For My Online Business?](https://businessempires.com/what-is-drop-shipping-and-should-i-consider-it-for-my-online-business/) - I believe it's a wise move to investigate all the options you have in executing your online business. You may quickly dismiss many of these options for any number of reasons, but you might also find just that one perfect little advantage that sets your business apart from your competitors and propels you to success.
- [Telling Your Boss Goodbye!](https://businessempires.com/telling-your-boss-goodbye/) - Leaving bеһind а job you’ve becоmе accustomed tо іѕ nеvеr easy and there arе mаny reasons that people ѕау goodbye tо a job. Some leave a job beсаusе they’ve outgrown thе work аnd аrе no longer challenged mentally. Others leave beсаuse of office politics or poor pay despite all tһеir hard work. A few leave
- [One Time Offer (OTO) and Adding Value](https://businessempires.com/one-time-offer-oto-and-adding-value/) - One time offers (OTOs) are а great way to increase tһe amount of money уou make frоm your individual sales. You cаn get people tо agree tо purchase a product frоm you аt а lower price that’s onlу аvаіlablе rigһt thаt second, making thе sale а bit easier. This iѕ а good wау tо increase
- [What Kind of Online Business Do You Want?](https://businessempires.com/what-kind-of-online-business-do-you-want/) - Starting an online business can bе one оf tһе moѕt exciting experiences оf уour life. It can аӏѕo be tһе most confusing іf you’re nоt ѕurе whаt kind оf business you’d likе to have. There’s а popular sауіng tһаt goes, “Don’t put all уour eggs in оnе basket.” That means yоu need to make ѕure
- [Are You Welcoming Ladies to Your Small Business?](https://businessempires.com/are-you-welcoming-ladies-to-your-small-business/) - One of the greatest secrets to successful solo small business seems to escape many entrepreneurs. If you are one that can't see the handwriting on the wall, I hope you'll take a lesson from this post. Here is the secret: women drive most of the purchasing decisions these days, both online and off-line. Now if
- [Claim Your Online Real Estate](https://businessempires.com/claim-your-online-real-estate/) - When it сomеѕ tо starting уour work-at-home business, few things аrе mоre intimidating tһan creating yоur ѵеry оwn website - еspeciaӏӏу іf you don’t knоw уour wау around tһe technical side оf things. While there аre many terrific options оut there fоr new оr inexperienced business owners, getting started саn һаѵe ѕоme hassles. There аrе
- [If You Must Ship a Product, Here Are Some Timely Suggestions!](https://businessempires.com/if-you-must-ship-a-product-here-are-some-timely-suggestions/) - By now you understand that the solo information business strategy discourages dealing in physical products that require shipping and handling. These products require human intervention and a lot of financial costs that are the antithesis of the one-person solo Internet home business model. Nevertheless, many of you will continue to do business in a physical
- [Do You Recognize Hype When You See It?](https://businessempires.com/do-you-recognize-hype-when-you-see-it/) - It's really an important question because every one of us are placed in daily situations where we need to sift the buying decisions thrown in our faces into separate piles labeled "Hype" and "Fact." Well, our decisions really aren't that simple. We probably also have piles of offers and advertising we've labeled "Maybe," "Not today,"
- [How to Write an Effective Press Release - Part 2](https://businessempires.com/how-to-write-an-effective-press-release-part-2/) - Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic to his products. Here are a few simple suggestions to boost your copywriting effectiveness and increase your chances of having the press release published: 6. Leave 'em hanging. One
- [How to Write an Effective Press Release - Part 1](https://businessempires.com/how-to-write-an-effective-press-release-part-1/) - I mentioned in an earlier post that I thought press releases were one of the most effective yet misunderstood tools the business owner had at his disposal to market his business and drive targeted traffic to his products. No one ever taught us how to write a good press release! The single most important rule
- [Don't Doom Your New Business With Extravagance](https://businessempires.com/dont-doom-your-new-business-with-extravagance/) - I get a number of calls every month that go something like this: "I want to start a business. I have a wonderful idea. I have no money but so and so told me there were government grants available for new businesses. Can you help me get $50,000 so I can start right away?" Not
- [Crank Up the Affiliate Sales!](https://businessempires.com/crank-up-the-affiliate-sales/) - Many solo business owners have found an additional income stream that adds to the business bottom line in online affiliate sales. In fact, there are quite a few individuals that generate 100% of their Internet income through their affiliate commissions. When you consider that this business strategy completely sidesteps having to create products, operating a
- [How Good Are You When It Comes To Change?](https://businessempires.com/how-good-are-you-when-it-comes-to-change/) - I think this is an important question that every entrepreneur needs to ask of him/herself. I'm not talking about turning a dollar bill into coins. You've probably noticed that everything related to Internet business changes quite rapidly. It's business at the speed of light, so to speak. Digital business is very fast. Your niche market
- [How Much is Yesterday's Knowledge Worth to Your Business?](https://businessempires.com/how-much-is-yesterdays-knowledge-worth-to-your-business/) - I have often made the comment, "You are the business." As a small business owner, you are the solo creator, founder, operator, and employee of your business. Without you, and everything that you know, do, and are, your business is nothing. There is no business if you don't make it so. I am a proponent
- [How Does Your Company View Change?](https://businessempires.com/how-does-your-company-view-change/) - I had to chuckle a bit when I read the following statement in the biography of a local politician that was used to describe his philosophy: "I've seen many changes in (community name) and I've been against most of them!" He wanted to bring back "the good old days" when traffic was sparse, crime was
- [What to Do if Folks Just Don't Respond](https://businessempires.com/what-to-do-if-folks-just-dont-respond/) - One of the most frustrating aspects of web business is trying to figure out problems to customer response rates on your web site. Why are my customers getting lost online? Why are they not responding to my ads? Why are my offers being ignored? The challenge of this puzzle is figuring out what parts of
- [I Stayed Awake to Watch it Rain](https://businessempires.com/i-stayed-awake-to-watch-it-rain/) - Last night was one of those nights that I absolutely hate! And as I grow older, I have them more often than I used to. I got to bed at a decent hour, about 10:30 pm or so. I like to retire after the news so I can get a good night's rest and wake
- [7 Ideas from "Motivating Other People to Action"](https://businessempires.com/7-ideas-from-motivating-other-people-to-action/) - Being a good solo business owner often means persuading or motivating people to accomplish tasks that you need to have done. Often, you just can't wait for folks to start a project on their own time frame. You need to have services and business execution happen quickly or you will lose money. When you think
- [Why Your Customers and Prospects Must Trust You](https://businessempires.com/why-your-customers-and-prospects-must-trust-you/) - In every business it is critical that both customers and prospects trust the business owner. He/she must be trusted that he will represent his products and services in an honest and fair manner. The owner must be trusted that he will live up to his claims of service, guarantee, and product quality. The owner must
- [Internet Marketing as a Profession](https://businessempires.com/internet-marketing-as-a-profession/) - There’s nо PhD that I'm aware of that trains you tо bе an expert іn the Internet marketing industry. You hаve to learn aѕ уou gо – оn yоur own – soaking up information аlong the way if you want to excel at this profession. The fіrst thing уou need tо know іѕ wһat it
- [More Money with Digital Downloads](https://businessempires.com/more-money-with-digital-downloads/) - Whether you’re an affiliate marketer оr a product owner, yоu get tо choose how muсһ уou get paid to promote something. As а product owner, оbѵіоuѕӏy, уоu set tһе price. As an affiliate, yоu seek оut products that have а good commission. You will choose the types of products and their commission rates that fit
- [Create Your Own Products and Profit!](https://businessempires.com/create-your-own-products-and-profit/) - When уоu sell products for other people as an affiliate marketer, you’ll get a percentage of each sale or a commission based оn hоw much tһe products sell for. Many online entrepreneurs make а nice living as an affiliate promoting for others. You might think of these affiliates as your sales force. They are like
- [Practice Restraint in Business Purchases](https://businessempires.com/practice-restraint-in-business-purchases/) - Working frоm home cаn bе оne of tһе mоѕt exciting ventures you’ll ever undertake. It can also create tһe "kid іn tһе candy store" effect on business owners. You sее so much good stuff that you think you need for your business tһat уou can’t say "no" to - ѕо yоu buy and buy and
- [How Do I Grow My Audience?](https://businessempires.com/how-do-i-grow-my-audience/) - One thing that every business owner seems to want is more followers. More traffic to his/her web site. The usual question that I get is this: "How do I grow my niche audience?" Then the business owner asks about strategies and methods to increase traffic. Should I start a blog? Should I find a freebie
- [Owning a Business vs. Having a Job](https://businessempires.com/owning-a-business-vs-having-a-job/) - In my opinion, there аre sеverаӏ reasons wһу bеing an entrepreneur iѕ muсh bеttеr tһаn having a J-O-B. With thе responsibility оf running yоur own business, уou aӏѕo һаѵе thе freedom tо pursue the mоst financially and personally rewarding avenues. You are not limited, as employees are, to performing often routine tasks that require little
- [Press Releases Then and Now](https://businessempires.com/press-releases-then-and-now/) - I've often spoken and written of the accelerated pace of business on the Internet. Online, everything moves quickly and changes happen almost overnight. It seems products, businesses and the strategies used to reach customers are here today and gone tomorrow. Press releases and the way businesses keep in the public eye have also changed significantly
- [What Do You Know About Your Best Customers?](https://businessempires.com/what-do-you-know-about-your-best-customers/) - It's only been since the late 1990's that marketers are able to look at the phenomenon of Internet purchasing. It's really too short a time to accurately begin predicting more long-term trends and patterns that will spill over into the future. But one thing is certain - the Internet is not static and it will
- [How is Your Business Linked to the Information Highway?](https://businessempires.com/how-is-your-business-linked-to-the-information-highway/) - If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of light, it would be worth the effort for every business owner to create as many links to that highway as possible. Think of these links as little roads that
- [Understanding the Terms of PPC Advertising](https://businessempires.com/understanding-the-terms-of-ppc-advertising/) - You may or may not know about "pay per click" advertising (PPC). In the world of Internet marketing, it has become one of the mainstays of the Internet marketer's arsenal of advertising alternatives. The basic idea and concept is simple: As an advertiser, you pay for the number of "clicks" you receive to your website,
- [Why Has the U.S. Become the World Leader in Developing Great Products?](https://businessempires.com/why-has-the-u-s-become-the-world-leader-in-developing-great-products/) - Many will say that the wealth of resources we have in the United States has allowed this country to step to the forefront of new product development. They speak of the financial, educational, and natural resources found in the U.S. in abundance as the reason for our world leadership. When you think about the young
- [How Long Can Your Company Compete Against the World?](https://businessempires.com/how-long-can-your-company-compete-against-the-world/) - If you have a business based in the U.S. and you pride yourself on having the lowest prices in town (or in your industry), are you ready to be severely challenged? One of the most evident changes that the U.S. economy has undergone in the past 25 years or so is the flight of industrial
- [Selling Your Products By Personal Letter](https://businessempires.com/selling-your-products-by-personal-letter/) - Of course the Internet small business has many formats to choose from when advertising its products and services. I believe using a variety of methods is generally preferable to always relying upon just one format. Your customers may tire from the same looking message received repeatedly. One of the most effective selling formats is the
- [Who Gives Out Points For Creativity and Innovation?](https://businessempires.com/who-gives-out-points-for-creativity-and-innovation/) - What I am about to say may strike a chord of discontent among many of you . . . but that's okay. It will bring to light a strategy that many of the Internet's most successful and profitable business persons have adopted on the road to increased business and nice incomes. I will ask the
- [Check Customer Impressions For Valuable Clues About Your Niche](https://businessempires.com/check-customer-impressions-for-valuable-clues-about-your-niche/) - Big Madison Avenue advertising agencies need to know what customers think about specific companies (their clients) and the products and services they sell. They create branding messages, images, and positioning for these companies that affect how the business is both seen and perceived by the general public. Such information can be helpful to a small
- [Six Steps to Help You Get Started in Affiliate Marketing](https://businessempires.com/six-steps-to-help-you-get-started-in-affiliate-marketing/) - Affiliate programs have proven to be an important additional stream of income for many small Internet business owners. It is not a "cure all" for lack of sales at your own web site as some self-proclaimed gurus have stated. You must first determine if adding affiliate sales to your overall marketing strategy is a positive
- [Don't Make This Popular Marketing Mistake!](https://businessempires.com/dont-make-this-popular-marketing-mistake/) - I like to quiz solo business owners about how they spend their time in a typical week. That's about the right length of time (seven days) to measure both simple and complex tasks that the owner completes. I find that most do very little active marketing. I believe that's a big mistake for a small
- [Are You Preparing to Go Global? - Part 2](https://businessempires.com/are-you-preparing-to-go-global-part-2/) - We're discussing the shift of online buyers toward countries and languages outside the United States and the implications this global business trend has on your solo operator small online business. Here are a few more things you'll want to think about as you contemplate the coming years and the non-U.S. marketplace. 3. Most of the
- [Are You Preparing to Go Global? - Part 1](https://businessempires.com/are-you-preparing-to-go-global-part-1/) - Just a few years ago, solo business owners took advantage of the fact that they could market their goods and services online all across the continent. They lauded the fact that a small time business owner could now effectively compete with other businesses around the country because the Internet removed their geographic boundaries. But in
- [Chasing Consumers Isn't Always the Best Sales Strategy!](https://businessempires.com/chasing-consumers-isnt-always-the-best-sales-strategy/) - It seems that when most folks think about starting a new business, they consider what product or service they might sell to the consumer. Everyone is familiar with consumer goods and most of us relate to them because we use them in our everyday lives. We see and hear about these products in TV ads,
- [Small Business and Social Responsibility](https://businessempires.com/small-business-and-social-responsibility/) - I believe that every business has the opportunity to "make a difference" in the world today, even if only in a small way. There are lots of ways of doing that besides merely providing valuable and useful products and services that help people and make their lives better. By being productive and profitable, a company
- [Personal Letters and Customer Attention](https://businessempires.com/personal-letters-and-customer-attention/) - Nothing grabs a prospect's attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is appreciated, singled out by the owner for some personal attention, and given the opportunity to join in the membership of a group of "insiders," he will likely commit to
- [The Power of Being Cool and Friendly](https://businessempires.com/the-power-of-being-cool-and-friendly/) - One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just for the products or services that are offered. Yet many small businesses don't capitalize on that fact. Instead, they try to act like large sterile non-personal corporations. Let me
- [So You Want to Create a Subscription Membership Site!](https://businessempires.com/so-you-want-to-create-a-subscription-membership-site/) - Whether you decide to publish information in a paid newsletter, a "members only" web site, or an email or notification service, the questions you'll have to answer are basically the same. Why do you want to do this? Is the decision based on your love of the niche and desire to share what you know
- [Ten Quick and Easy Ways to Get Your Business Noticed!](https://businessempires.com/ten-quick-and-easy-ways-to-get-your-business-noticed/) - Over the years I've been watching and participating in small business development, I've noticed that the successful businesses tend to be the ones that are driven by an owner that knows how to execute a plan. The successful owner may not be overly intelligent, have a cutting edge business idea, or the latest technology infused
- [Considerations For Any Type of Membership Software Platform](https://businessempires.com/considerations-for-any-type-of-membership-software-platform/) - Regardless of the information subscription niche that you choose as the subject of your business, you will need some type of web site software platform. In another post, we discussed the five usual platform options available to the small business. Which option is right for your business will depend upon your financial capability, the functions
- ["Where do you begin?"  Wonder no more . . . this is where you start!](https://businessempires.com/where-do-you-begin-wonder-no-more-this-is-where-you-start-2/) - You want to make money online and you have no clue where to begin. Why not go to the Warrior Forum, introduce yourself as a newbie, and ask a simple question like "Where do I start?", or "What's the best business right now?", or "How do I make the most money?", or "What are the
- [The Paid Subscription Business Model](https://businessempires.com/the-paid-subscription-business-model/) - There's no doubt about it. The number one reason why people come to the Internet is to get information. They come to read the latest news, comparison shop, find answers to questions, communicate with friends and associates via email or voice, share valuable or informational tidbits, seek out entertainment, or play games. Early on, the
- [Elements of a Great Direct Marketing Ad](https://businessempires.com/elements-of-a-great-direct-marketing-ad/) - One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of building a companies brand or attaching credibility to a product, but the main desired outcome is still related to getting the customer to take a specific action. One step
- [What is the Best Kind of Content for Your Web Site, Newsletter, Blog, or Marketing?](https://businessempires.com/what-is-the-best-kind-of-content-for-your-web-site-newsletter-blog-or-marketing/) - The answer won't be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it's permanently embedded in the business operator's mind and memory. Suppose you're hungry and anxious to find something to eat. So you stroll down the block past all the shops peeking in display windows looking
- [Why the Solo Business Owner Shouldn't Play the Game of Cutthroat](https://businessempires.com/why-the-solo-business-owner-shouldnt-play-the-game-of-cutthroat/) - Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business world of online selling. This principle is called the business USP or "unique selling proposition" by some, and others call it a variety of similar things. The principle is
- [Does "Brand" Matter in a Solo Business?](https://businessempires.com/does-brand-matter-in-a-solo-business/) - I've been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot of small businesses that don't think much about branding ... feeling like it is the territory of big business only ... that the little guy can't afford to spend
- [How Often Do Your Customers Hear From Your Business?](https://businessempires.com/how-often-do-your-customers-hear-from-your-business/) - One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your company in the mind of the customer. We all are bombarded with literally thousands of marketing messages every day no matter what we do or where we go. Radio,
- [Advertising Not Working?  Next Time Think Like Your Buyer](https://businessempires.com/advertising-not-working-next-time-think-like-your-buyer/) - I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be nice to have the viral engine stoked up enough that you never had to do another ad spend. But for most small businesses, advertising, in one form or another,
- [Testimonials Build Trust and Confidence in Your Prospects](https://businessempires.com/testimonials-build-trust-and-confidence-in-your-prospects/) - I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the company - thereby reducing the fears of customers with the end result of making them more apt to make an online purchase. There was something like thirty methods of
- [Solution Based Marketing For Your Online Business](https://businessempires.com/solution-based-marketing-for-your-online-business/) - You've probably noticed the proliferation of "how to" content sites and businesses that have sprung up in every niche across the Internet. The popularity of this business approach is undeniable. Find a niche that has customers craving how to do something that is not generally understood and you might just be swamped with more prospects
- [Try This Traffic Building Blogging Tip!](https://businessempires.com/try-this-traffic-building-blogging-tip/) - Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog receives, the greater the chances for continued relevance and possible revenue generation. Of course, money and income don't drive most blogs. Typically bloggers are content with having their own
- [Is the Blogosphere Really the Evil Empire?](https://businessempires.com/is-the-blogosphere-really-the-evil-empire/) - I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet. Why? These blog naysayers suggest that blogs are too ubiquitous, they give every Tom, Dick, and Sally a public platform on which they push a certain agenda, try to sell in a saturated market, and
- [The Attraction of Simple and Easy!](https://businessempires.com/the-attraction-of-simple-and-easy/) - Buying trends emerge online over time to give business owners, product developers, and marketers clues as to the kinds of things that sell and the strategies that perform best in putting the products into the hands of the customer. One trend that many have noticed of late is the attraction of "simple and easy" with
- [The Power of YOU!](https://businessempires.com/the-power-of-you/) - Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains on the "outside," so to speak, he will not be affected by or overcome with the emotion, motivation and sense of urgency that marketers try to build into their
- [Did You Know That 'Smash Down the Door' Advertising Rarely Works?](https://businessempires.com/did-you-know-that-smash-down-the-door-advertising-rarely-works/) - There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well. It was not a technique that required sophistication, delicacy, or much up-front preparation. I call it "smash down the door" persuasion. The technique was simple: get right in the
- [Here's an Unlikely Place to Find Targeted Prospects](https://businessempires.com/heres-an-unlikely-place-to-find-targeted-prospects/) - When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one place to design a marketing strategy for the group. Typically the marketer turns to pay-per-click ads on the Internet because he can use his keyword lists and target his
- [What is Your Definition of a Good Advertisement?](https://businessempires.com/what-is-your-definition-of-a-good-advertisement/) - I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish. Certainly there are lots of different types of ads and so there are multiple outcomes that could be targeted for your specific ad depending upon its purpose and your
- [The Power of a Story!](https://businessempires.com/the-power-of-a-story/) - Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising, a press release, narrative at the web site, or in answer to client's questions, they tend to be driven by the facts. Facts are what they know and what
- [Would You Trade a Few Compliments For a Long-term Business Relationship?](https://businessempires.com/would-you-trade-a-few-compliments-for-a-long-term-business-relationship/) - Of course you would want to do that. Here's why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or validation of our own talents and worth. Even celebrities gush over fans that sing their praises and idolize their image. You can use this knowledge to your advantage in
- [". . . and now . . . a word from our sponsor."](https://businessempires.com/and-now-a-word-from-our-sponsor/) - Do you remember that line from radio and TV advertising of yesteryear? You don't hear it so much anymore, but sponsors remain an important part of many companies today, both private for-profit and non-profit. Have you ever stopped to think that your little solo business may have the opportunity to reach a lot of potential
- [Read the Ad - Then Get Your Freebie!](https://businessempires.com/read-the-ad-then-get-your-freebie/) - Most of the time, I see marketers making the freebie "easy pickins" (i.e. in exchange for the name and email address only) and available whether the main web site ad is seen or not. We all know that many people set up free web-based email accounts with MSN, Yahoo, gMail, Hotmail, etc with the soul
- [What Is the Service You Render In Your Business?](https://businessempires.com/what-is-the-service-you-render-in-your-business/) - One of the authors in the Know More Media network of business blogs, Maria Palma, asked an important question of each of the authors in the network that owned a business. It went something like this: "What is your definition of service?" She runs the blog at Customers Are Always and was interested in getting
- [Youth Entrepreneurship Needs Your Encouragement!](https://businessempires.com/youth-entrepreneurship-needs-your-encouragement/) - Think back to the time you had your first thoughts about working for yourself by creating a business. You probably followed your dream and started a lemonade stand out on the front curb, began delivering newspapers so you'd have some spending money, or borrowed Dad's lawnmower to take your lawn care service to the neighbors.
- [Why Should I Make My Business Web Site Attractive and Sticky?](https://businessempires.com/why-should-i-make-my-business-web-site-attractive-and-sticky/) - Some solo business owners go to great lengths to make their web site attractive, easy to navigate, professional looking, and as "sticky" (hard to leave) as possible. Others throw up a cheap and simple web page that carries their company information, maybe a sales page or product catalog, and little else. Those who feel that
- [If You Do Custom Work, Create Custom Expectations!](https://businessempires.com/if-you-do-custom-work-create-custom-expectations/) - The manufacturers of the industrial era had at least one thing in common: they found that mass production could cut both product costs and production times by substantial amounts when work was compartmentalized and the flow of assembly was orchestrated to bring all the parts together at the proper time (on the assembly line) and
- [Anyone Can Be an Entrepreneur, but . . .](https://businessempires.com/anyone-can-be-an-entrepreneur-but/) - Why am I so passionate about solo Internet business? There are many reasons that I can think of - but there is one that stands out in my mind as being particularly important. It is the notion that the individual in our society has great personal power. The thought that one can choose how he
- [This Keeps Many Business Owners from Real Success](https://businessempires.com/this-keeps-many-business-owners-from-real-success/) - Creating and operating a new business can be an extreme challenge. There are so many details to worry about, so many things that can go wrong, so many unknowns and variables in every niche market . . . It is a daunting task to undertake such an unnerving challenge. In addition, few people are properly
- [Use a Professional 'Tip of the Day' as a Lead Generator](https://businessempires.com/use-a-professional-tip-of-the-day-as-a-lead-generator/) - If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a "Tip of the Day" related to the education of your audience in your chosen niche. Why? Simply because people want to be educated. They come to the Internet for information in their
- [The Bureaucracy of One](https://businessempires.com/the-bureaucracy-of-one/) - Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures are sometimes heaped upon the backs of the employees in such companies to the point that it's surprising any actual work gets accomplished. Oh, the employees are busy all
- [The Double Edged Sword of Complaints](https://businessempires.com/the-double-edged-sword-of-complaints/) - Every business owner, at some point in his/her career, will face sharp and emphatic criticism by a customer, supplier, or competitor. Whether the criticism or complaint comes about as the result of an honest mistake, an ignored customer, a failed product, a wicked competitor or from some other source - it will eventually happen. No
- [Blog Content and the Information Revolution](https://businessempires.com/blog-content-and-the-information-revolution/) - If you're a blog owner, you've probably contemplated what, why, and how you write. It seems to me there are several different purposes for publishing a blog and depending upon the purpose you choose, the format and content of your blog will differ significantly from other blogs, even in the same specialized niche. First, let
- [Don't Give In to the Temptation to Change Your Focus!](https://businessempires.com/dont-give-in-to-the-temptation-to-change-your-focus/) - I'll have to be careful with this post because some business owners will think I'm giving some very poor and bad advice about growing a solo business. Nonetheless, I need to warn you of a temptation that appears before almost every new business owner that gains some traction and realizes some measure of success in
- [Promote Your Business Through a Newspaper Column!](https://businessempires.com/promote-your-business-through-a-newspaper-column/) - A friend of mine inherited a small gas station from his father. The mechanic's blood (oil?) ran through the family genes I suppose as he and two of his younger brothers all worked for either car dealerships (in the service department) or garages in the area. At the passing of his dad, Trent decided to
- [The Greatest Three Words of Advice for Any Entrepreneur!](https://businessempires.com/the-greatest-three-words-of-advice-for-any-entrepreneur/) - Small business is never easy. I don't care what tales and stories you hear of entrepreneurs coming up with the perfect idea at the perfect time. Most such tales are just that. Millionaires aren't typically created overnight and they don't automatically or magically appear when an Internet company goes public. So to suggest that a
- [Has Small Business Really Changed That Much?](https://businessempires.com/has-small-business-really-changed-that-much/) - I was asked this simple question in a round-table discussion of business owners recently, and to my utter surprise, a very lively dialogue carried on into the night as the group of us debated the challenges and opportunities that affect small business today in comparison with "the way it used to be" just 15-20 years
- [The Continuing Case for Small Business PR](https://businessempires.com/the-continuing-case-for-small-business-pr/) - Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and products via public relations activities, marketing and press releases. I've been quite vocal on the subject a number of times. Why? I believe a small business desperately lives and
- [Protecting Your Business From a Fall](https://businessempires.com/protecting-your-business-from-a-fall/) - How many ways are there for a small business to fail? Don't try to count them ... life is too short as it is ... I want to talk a bit about one of the dangers of solo Internet business. I have always preached the message of niche specialization for the solo business owner. I
- [Don't Worry About Niche Competition](https://businessempires.com/dont-worry-about-niche-competition/) - Don’t shy awаy frоm а niche you’d ӏіkе to get involved in just bесauѕе yоu ѕеe tһe competition іѕ plentiful. Pick your battles - yes - but there will probably be competition in most profitable niches and some competition is actually helpful to you. Competition suggests you have a good idea and it’s a proven
- [Persistence as a Matter of Practice](https://businessempires.com/persistence-as-a-matter-of-practice/) - In sports they call it "practice." In Internet Marketing it's not usually referred to as practice since you're playing "in the game" all the time. Let's call it persistence ... the trait of not giving up easily, of continuing to push through all sorts of obstacles in order to reach a goal. So I'd like
- [Your Audience - A Crucial Factor in Making Sales](https://businessempires.com/your-audience-a-crucial-factor-in-making-sales/) - There is one aspect of Internet marketing that very few new marketers get right. They don't realize the importance of understanding their niche market audience. Most new business owners sell a service or product that has become their "baby." They fall in love with their offerings without a second thought about their audience. In fact,
- [Everyone Has at Least One Marketable Talent](https://businessempires.com/everyone-has-at-least-one-marketable-talent/) - You have no talent to be a writer, or designer, or coach. So, you figure, you can't make any money online. That's a pretty self-limiting attitude and it is completely wrong! You've chosen your career path in IM. You plan to be a best selling author and make your fortune with Kindle books. Great .
- [What is Your Competition Unwilling to Do?](https://businessempires.com/what-is-your-competition-unwilling-to-do/) - I was thinking the other day about my childhood summer fun activities and my thoughts reminded me about a marketing and business lesson I learned as a youth. Of course I had no idea at that time that what I was learning would come in handy later in life. I'd like to share this money
- [A Different Approach to Selling](https://businessempires.com/a-different-approach-to-selling/) - Nobody buys your product and no one wants your service. Your conversions are at rock bottom. What's going on? You want to quit business! Have you ever stopped to consider that your sales approach might be something akin to this . . . "Hi, my name is Ralph and you are beautiful. Trust me, I
- [Common Business Owner Traits](https://businessempires.com/common-business-owner-traits/) - Do all successful online business owners have common sets of personal character traits or skills? Does it take a certain type of individual to grow a business into full time personal income? And maybe most importantly, what are those traits and how can I get them? One of the "identifiers" that business authors often mention
- [Content Marketing - Serious or Fluff](https://businessempires.com/content-marketing-serious-or-fluff/) - I am constantly flabbergasted at the way many Internet Marketers approach content marketing. For whatever reason, it seems to me they are intent on doing just the opposite of what common sense and reason would dictate. Here is what I mean: 1. Choose to write about a subject that is universally interesting and go for
- [The Truth About "Dabbling" in Online Business](https://businessempires.com/the-truth-about-dabbling-in-online-business/) - I see many entrepreneurs that come online with the desire to make a full time income. The problem with many of them, however, is that they don't get totally serious and committed to working their business so that it has a chance to pay them back for their efforts. Many folks jump from one money
- [Here's a Quick Strategy to Begin in Business](https://businessempires.com/heres-a-quick-strategy-to-begin-in-business/) - Beginning an online business can be an intimidating experience. The majority of people coming online to earn some income have never operated or owned a business before and most don't have any business training or education to speak of. How many other professions to you know that don't require some formal training or a degree
- [McDonald's Marketing Team Promoting Your Business?](https://businessempires.com/mcdonalds-marketing-team-promoting-your-business/) - There are obvious reasons why you are going to fail at online business and Internet marketing. Think about your probability for success if you're approaching this Internet marketing "game" as a spectator (without real preparation, a game plan, player training, conditioning or previous game experience) who has decided to insert himself into the game where
- [What Drives People to Buy Online?](https://businessempires.com/what-drives-people-to-buy-online/) - Online shopping is no longer a fad or a "cool" way to spend your money. In fact, it's no longer the exception - it’s a major share of all business purchasing, even for the massive discount stores and "big box" stores with a strong retail presence. With the improvements in secure transactions for credit card
- [Should I Start My Business with a Web Site?](https://businessempires.com/should-i-start-my-business-with-a-web-site/) - So where do you start if you want to build a business online? Do you look for something to sell? Do you put up a web site and just sell whatever you want? Do you write a book and advertise it on eBay? Do you gather a bunch of affiliate links and start promoting products?
- [The Power of "Done for You"](https://businessempires.com/the-power-of-done-for-you/) - You've heard the phrase that states you're handed something "on a silver platter." The saying has been around for ages and suggests that something is given to you that you don't necessarily deserve, that you haven't earned, or that you are simply "lucky" to receive it. It has particularly important application to marketing online. It's
- [Are PCs Really Dead?](https://businessempires.com/are-pcs-really-dead/) - I like to keep abreast of all the latest happenings and news in the online business world, at least in the niches where I have an interest. I am a member of several business forums and web sites on Internet marketing so I can keep a pulse on what's new, what's not working anymore, and
- [Photoblogging - Could it Be Your Cup of Tea?](https://businessempires.com/photoblogging-could-it-be-your-cup-of-tea/) - I'd like to introduce you to the concept of what has been popularly termed "photoblogging." Many of you understand the basics of this type of blogging ... others may not have been exposed to the concept and practice. It is important because photoblogging has been proven to be a credible source of income for those
- [Forum Help - Make Your Site "Sticky"](https://businessempires.com/forum-help-make-your-site-sticky/) - People that start niche forums often struggle to get members to their site. Forums need members coming back again and again in order to be productive and valuable for the forum owner. Too often, forums struggle to get traction (to get going) - after all, who wants to come to a forum that resembles a
- [Ten Lazy Marketer Tactics](https://businessempires.com/ten-lazy-marketer-tactics/) - When you need to make money, when you're desperate to sell anything you can to survive - you’re often ready to believe in a system of Internet marketing that’s so easy even a bum using a free access library computer can do it. After all, if he can do it, you can do even better
- [Getting Prospects to Buy](https://businessempires.com/getting-prospects-to-buy/) - Maybe the most difficult aspect of business marketing is conversion. Finding leads in your marketplace and taking that lead on a journey to become a buyer of your products or service. How do you turn a prospect into a buyer? Here are a few simple ideas that might help you become a better online marketer.
- [What Should I Sell Online?](https://businessempires.com/what-should-i-sell-online/) - Many would-be entrepreneurs get stuck on the most basic of questions before they're even out of the gate with a new business. They know they want to make money online but they have absolutely no idea how they're going to do it. Often these same entrepreneurs will have a list of niches and maybe business
- [The Downside of "FREE"](https://businessempires.com/the-downside-of-free/) - Most of us have a love affair with "free." Often, it seems, "free" is seen as a good thing, something desirable and to be cherished. If we don't have to use our limited resources (especially our cash) in order to obtain our desire, so much the better. "Free" samples, giveaways, trials, coupons, and offers get
- [How to Find Profitable Niches - Part 2](https://businessempires.com/how-to-find-profitable-niches-part-2/) - #3 - Weed Out the Wrong Niches Picking a good niche isn't something you do in 10 minutes. It's a process that you give time to thoroughly consider if you're serious about building a highly profitable business because it's going to require dedication by you, and just as importantly, a rabid audience that is ready,
- [How to Find Profitable Niches - Part 1](https://businessempires.com/how-to-find-profitable-niches-part-1/) - For a new online entrepreneur, picking a niche can be exasperating. To some, it is the most intimidating part of the entire business building process. Get this one step wrong, and you'll be setting yourself up for a disaster where you don't earn money, you don't enjoy the work, and you waste an incredible amount
- [Are Your Marketing Fears Real?](https://businessempires.com/are-your-marketing-fears-real/) - It's been 38 years since I earned a Master's Degree, entered the workforce, and began dealing with small businesses on a daily basis. That's a fair amount of time helping business owners to be profitable, to expand, and ultimately to create jobs in the local economy here in central Utah. I only say this so
- [Make Your Articles and Blog Posts More Readable](https://businessempires.com/make-your-articles-and-blog-posts-more-readable/) - Many writers including bloggers, book authors, web site owners, and product creators make reading their articles and copy difficult. Of course, they don't try to test the patience of their readers - they just don't know better. They don't realize what it takes to make great readable narrative online! I'd like to cover a few
- [Staying Out Front with Technology](https://businessempires.com/staying-out-front-with-technology/) - Internet marketing has evolved significantly in the few short years that the Internet has been available to the masses. Strategies, tactics, and methods of business marketing and promotion seem to come and go at an ever accelerating pace. It pays (literally) to stay on top of what's working at the moment because the "time to
- [Product Development Considerations](https://businessempires.com/product-development-considerations/) - What kind of products should I develop for my niche? What are my subscribers asking for that I can produce and sell for a reasonable profit? How do I know that my product will be in demand? These are all questions that business owners and product developers ponder as they contemplate their next project for
- [Create Your Own Products - Part 2](https://businessempires.com/create-your-own-products-part-2/) - We've been discussing some of the ways for a business owner to create his/her own products. There are many methods and approaches to doing that ... some were outlined in Part 1 of this two part post. Here is Part 2: Video Courses Video courses are becoming more and more popular, primarily because people like
- [Create Your Own Products - Part 1](https://businessempires.com/create-your-own-products-part-1/) - As a solo business owner, you need to be creating and developing products of your own. Control over what you have to sell is very important and you gain that control by owning your products. No matter how green you are in your niche, you can always start working on a product of your own.
- [Infographics - Custom and Generic](https://businessempires.com/infographics-custom-and-generic/) - I was asked by a graphic designer if starting an infographic business was a potentially profitable business idea. Infographics have become quite popular of late and his idea was to create these visually interesting images and sell them to online businesses and marketers as a source of income ... hoping that the revenue generated might
- [Traffic vs. Offer](https://businessempires.com/traffic-vs-offer/) - There was an interesting debate in one of the marketing forums today about which is more important for the marketer - to be able to drive significant traffic or to be able to craft very appealing offers. It seems a "guru" is saying that there is never a traffic problem. If the offer is great,
- [Boy Eats His Own Head!](https://businessempires.com/boy-eats-his-own-head/) - "BOY EATS HIS OWN HEAD!" was the big bold headline in the news rag at the checkout line in the grocery store that grabbed my attention enough to force me to pick up the paper and read more! Headlines are there for one purpose: stop the reader in his tracks and turn his attention to
- [Get a Free Marketing Education on Any Topic at No Cost](https://businessempires.com/get-a-free-marketing-education-on-any-topic-at-no-cost/) - Here's a simple tip that I'd like to share with you that may be of great worth, especially for those who are new to Internet marketing. (This may seem obvious to old-timers, but maybe not.) How would you like a library full of ideas, tips, strategies, best practices, methods, guidelines and all kinds of help
- [If You're Struggling . . . Consider This](https://businessempires.com/if-youre-struggling-consider-this/) - Sometimes you give Internet marketing all you've got and it just doesn't seem to be enough! Important decisions like defining your niche, positioning your business, choosing a business model and platform, and deciding on products and services to offer can stand in the way of the business owner moving forward with his/her income goals. At
- [Leverage Your Marketing Reach with Affiliates!](https://businessempires.com/leverage-your-marketing-reach-with-affiliates/) - If you want to market like a pro, you have to leverage your time, your audience, and your sales force like a pro. Leverage is your ultimate friend! When it comes to distributing offers for your products, the best way to do that is to recruit and engage affiliates into your sales force. They will
- [12 Tips to Finding a Profitable Market Online](https://businessempires.com/12-tips-to-finding-a-profitable-market-online/) - Many people who want to begin selling online struggle with the process of finding a market that they can enter, developing a business online that will be profitable, but also selecting a subject or topic that will hold their interest so that "work" isn't so boring or painful. The whole notion of "picking a niche"
- [The Reason to Have a Freebie on Your Site](https://businessempires.com/the-reason-to-have-a-freebie-on-your-site/) - We've all become accustomed to expecting a freebie or some kind of give-away in return for our email address going on the list of a vendor for future contact. It just seems to be the way online business owners operate these days. There's nothing sinister about it unless the intention of the marketer is to
- [12 Top Conversion Secrets for Online Business](https://businessempires.com/12-top-conversion-secrets-for-online-business/) - When you think about it, paying for traffic to visit your site is not an efficient use of your resources unless you are able to convert a good number of visitors into buyers. Marketers have long understood this principle, yet so many settle for very low conversions. They say it's a numbers game. Drive so
- [When Good Enough is OK](https://businessempires.com/when-good-enough-is-ok/) - What follows is some great business advice - even though it's not really about business per se. Read it and ponder what it says. A fan sent a letter to Mike Rowe (of the popular TV show "Dirty Jobs"). The fan was asking for some advice and I think Mike's response is particularly appropriate for
- [Is Guest Blogging Profitable?](https://businessempires.com/is-guest-blogging-profitable/) - I noticed a particularly intense marketing guru shouting the benefits of guest blogging. It was his contention that if you want to be an authority in your niche, you need to have a presence on many other web sites in the niche. He likened the concept to becoming a popular and well-known TV or movie
- [Adding New Life to Falling Sales](https://businessempires.com/adding-new-life-to-falling-sales/) - Sales patterns of any product or service are never straight line; typically they fluctuate up and down both during longer rising and falling trends. Smart marketers understand how to pump up waning sales and add new life to campaigns that are headed south. Here's an example that happens all too often: You worked so hard
- [Are You Training Your Prospects and Customers?](https://businessempires.com/are-you-training-your-prospects-and-customers/) - Before you react negatively to the idea that a customer can be, or even ought to be, trained or controlled in any way, please read the post. I'm not suggesting you are the master and your customers are slaves, guinea pigs, idiots, or robots. In fact, just the opposite. The thought that customers can be
- ["Show Me the . . . Problem!"](https://businessempires.com/show-me-the-problem/) - A well known catch phrase from a popular Tom Cruise movie is “Show me the money!” In Internet marketing circles, a more appropriate expression voiced to your audience is “show me the problem.” Often the most effective online products are those that address problems that people are having where there is no apparent and readily
- [Make Sure You Are Selling Into Demand](https://businessempires.com/make-sure-you-are-selling-into-demand/) - It happens over and over and over again. Folks come to the Internet to make money but don't understand the importance of "selling into demand." What does the phrase refer to? First, let me tell you what it is not. Harry has a great idea for a product that he created. Everybody is going to
- [Do I Really Need a Million Dollar Idea?](https://businessempires.com/do-i-really-need-a-million-dollar-idea/) - Recently a very frustrated marketer was lamenting the fact that he had three online sites he was working yet none of them was producing the kind of income he expected to have from his efforts. He had an e-commerce store, a sports blog and a porn blog. He was asking for help coming up with

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- [subscriber content](https://businessempires.com/tag/subscriber-content/)
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- [smart phone](https://businessempires.com/tag/smart-phone/)
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- [MAC](https://businessempires.com/tag/mac/)
- [market share](https://businessempires.com/tag/market-share/)
- [mobile devices](https://businessempires.com/tag/mobile-devices/)
- [PC](https://businessempires.com/tag/pc/)
- [portable device](https://businessempires.com/tag/portable-device/)
- [tablet](https://businessempires.com/tag/tablet/)
- [automatic](https://businessempires.com/tag/automatic/)
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- [no work](https://businessempires.com/tag/no-work/)
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- [simple](https://businessempires.com/tag/simple/)
- [solutions](https://businessempires.com/tag/solutions/)
- [start a business](https://businessempires.com/tag/start-a-business/)
- [startup](https://businessempires.com/tag/startup/)
- [ABCDE of buying](https://businessempires.com/tag/abcde-of-buying/)
- [convenience](https://businessempires.com/tag/convenience/)
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- [marketing opportunities](https://businessempires.com/tag/marketing-opportunities/)
- [marketing plan](https://businessempires.com/tag/marketing-plan/)
- [McDonalds](https://businessempires.com/tag/mcdonalds/)
- [promotion](https://businessempires.com/tag/promotion/)
- [strategic marketing](https://businessempires.com/tag/strategic-marketing/)
- [hobbies](https://businessempires.com/tag/hobbies/)
- [inventory](https://businessempires.com/tag/inventory/)
- [skills](https://businessempires.com/tag/skills/)
- [business success](https://businessempires.com/tag/business-success/)
- [online marketer](https://businessempires.com/tag/online-marketer/)
- [quality products](https://businessempires.com/tag/quality-products/)
- [traction](https://businessempires.com/tag/traction/)
- [blog posts](https://businessempires.com/tag/blog-posts/)
- [content marketing](https://businessempires.com/tag/content-marketing/)
- [IM](https://businessempires.com/tag/im/)
- [outsource](https://businessempires.com/tag/outsource/)
- [reports](https://businessempires.com/tag/reports/)
- [Wikipedia](https://businessempires.com/tag/wikipedia/)
- [business processes](https://businessempires.com/tag/business-processes/)
- [outside the box](https://businessempires.com/tag/outside-the-box/)
- [owner traits](https://businessempires.com/tag/owner-traits/)
- [persistence](https://businessempires.com/tag/persistence/)
- [skill set](https://businessempires.com/tag/skill-set/)
- [marriage](https://businessempires.com/tag/marriage/)
- [proposal](https://businessempires.com/tag/proposal/)
- [sell](https://businessempires.com/tag/sell/)
- [squeeze page](https://businessempires.com/tag/squeeze-page/)
- [differentiate](https://businessempires.com/tag/differentiate/)
- [extra mile](https://businessempires.com/tag/extra-mile/)
- [fishing](https://businessempires.com/tag/fishing/)
- [stand out](https://businessempires.com/tag/stand-out/)
- [trout](https://businessempires.com/tag/trout/)
- [unique](https://businessempires.com/tag/unique/)
- [unwilling](https://businessempires.com/tag/unwilling/)
- [abilities](https://businessempires.com/tag/abilities/)
- [experience](https://businessempires.com/tag/experience/)
- [passions](https://businessempires.com/tag/passions/)
- [talent](https://businessempires.com/tag/talent/)
- [perfect customer](https://businessempires.com/tag/perfect-customer/)
- [survey](https://businessempires.com/tag/survey/)
- [attitude](https://businessempires.com/tag/attitude/)
- [effort](https://businessempires.com/tag/effort/)
- [focus](https://businessempires.com/tag/focus/)
- [mind set](https://businessempires.com/tag/mind-set/)
- [obstacle](https://businessempires.com/tag/obstacle/)
- [responsibility](https://businessempires.com/tag/responsibility/)
- [road block](https://businessempires.com/tag/road-block/)
- [niche saturation](https://businessempires.com/tag/niche-saturation/)
- [position](https://businessempires.com/tag/position/)
- [value](https://businessempires.com/tag/value/)
- [anchor](https://businessempires.com/tag/anchor/)
- [backup](https://businessempires.com/tag/backup/)
- [disaster](https://businessempires.com/tag/disaster/)
- [masters](https://businessempires.com/tag/masters/)
- [obsolete](https://businessempires.com/tag/obsolete/)
- [source](https://businessempires.com/tag/source/)
- [strategy](https://businessempires.com/tag/strategy/)
- [influencers](https://businessempires.com/tag/influencers/)
- [ink](https://businessempires.com/tag/ink/)
- [Oprah](https://businessempires.com/tag/oprah/)
- [press](https://businessempires.com/tag/press/)
- [press release](https://businessempires.com/tag/press-release/)
- [public relations](https://businessempires.com/tag/public-relations/)
- [publicity](https://businessempires.com/tag/publicity/)
- [reach](https://businessempires.com/tag/reach/)
- [story](https://businessempires.com/tag/story/)
- [automation](https://businessempires.com/tag/automation/)
- [collaboration](https://businessempires.com/tag/collaboration/)
- [execute](https://businessempires.com/tag/execute/)
- [Internet](https://businessempires.com/tag/internet/)
- [joint venture](https://businessempires.com/tag/joint-venture/)
- [operate](https://businessempires.com/tag/operate/)
- [synergies](https://businessempires.com/tag/synergies/)
- [courage](https://businessempires.com/tag/courage/)
- [idea](https://businessempires.com/tag/idea/)
- [implementation](https://businessempires.com/tag/implementation/)
- [just do it](https://businessempires.com/tag/just-do-it/)
- [momentum](https://businessempires.com/tag/momentum/)
- [solo business](https://businessempires.com/tag/solo-business/)
- [care](https://businessempires.com/tag/care/)
- [column](https://businessempires.com/tag/column/)
- [free advice](https://businessempires.com/tag/free-advice/)
- [newspaper](https://businessempires.com/tag/newspaper/)
- [secrets](https://businessempires.com/tag/secrets/)
- [word of mouth](https://businessempires.com/tag/word-of-mouth/)
- [writer](https://businessempires.com/tag/writer/)
- [drift](https://businessempires.com/tag/drift/)
- [expand](https://businessempires.com/tag/expand/)
- [niche business](https://businessempires.com/tag/niche-business/)
- [positioning](https://businessempires.com/tag/positioning/)
- [product line](https://businessempires.com/tag/product-line/)
- [Walmart](https://businessempires.com/tag/walmart/)
- [information](https://businessempires.com/tag/information/)
- [links](https://businessempires.com/tag/links/)
- [opinions](https://businessempires.com/tag/opinions/)
- [owner personality](https://businessempires.com/tag/owner-personality/)
- [purpose](https://businessempires.com/tag/purpose/)
- [complaint](https://businessempires.com/tag/complaint/)
- [confrontation](https://businessempires.com/tag/confrontation/)
- [criticism](https://businessempires.com/tag/criticism/)
- [dirty laundry](https://businessempires.com/tag/dirty-laundry/)
- [discontent](https://businessempires.com/tag/discontent/)
- [emotion](https://businessempires.com/tag/emotion/)
- [expectations](https://businessempires.com/tag/expectations/)
- [money back guarantee](https://businessempires.com/tag/money-back-guarantee/)
- [refund](https://businessempires.com/tag/refund/)
- [restitution](https://businessempires.com/tag/restitution/)
- [satisfaction](https://businessempires.com/tag/satisfaction/)
- [bureaucracy](https://businessempires.com/tag/bureaucracy/)
- [organization](https://businessempires.com/tag/organization/)
- [procedures](https://businessempires.com/tag/procedures/)
- [product development](https://businessempires.com/tag/product-development/)
- [productivity](https://businessempires.com/tag/productivity/)
- [rules](https://businessempires.com/tag/rules/)
- [system](https://businessempires.com/tag/system/)
- [autoresponder](https://businessempires.com/tag/autoresponder/)
- [credibility](https://businessempires.com/tag/credibility/)
- [email](https://businessempires.com/tag/email/)
- [java script](https://businessempires.com/tag/java-script/)
- [RSS](https://businessempires.com/tag/rss/)
- [tip](https://businessempires.com/tag/tip/)
- [tip of the day](https://businessempires.com/tag/tip-of-the-day/)
- [business startup](https://businessempires.com/tag/business-startup/)
- [fail](https://businessempires.com/tag/fail/)
- [fear of losing](https://businessempires.com/tag/fear-of-losing/)
- [gamble](https://businessempires.com/tag/gamble/)
- [innovate](https://businessempires.com/tag/innovate/)
- [lose](https://businessempires.com/tag/lose/)
- [profitable](https://businessempires.com/tag/profitable/)
- [status quo](https://businessempires.com/tag/status-quo/)
- [stereotype](https://businessempires.com/tag/stereotype/)
- [big company](https://businessempires.com/tag/big-company/)
- [corporation](https://businessempires.com/tag/corporation/)
- [dream](https://businessempires.com/tag/dream/)
- [resources](https://businessempires.com/tag/resources/)
- [start-up](https://businessempires.com/tag/start-up/)
- [successful](https://businessempires.com/tag/successful/)
- [client](https://businessempires.com/tag/client/)
- [communication](https://businessempires.com/tag/communication/)
- [custom](https://businessempires.com/tag/custom/)
- [download](https://businessempires.com/tag/download/)
- [fulfillment](https://businessempires.com/tag/fulfillment/)
- [order](https://businessempires.com/tag/order/)
- [ordering](https://businessempires.com/tag/ordering/)
- [shipping](https://businessempires.com/tag/shipping/)
- [community](https://businessempires.com/tag/community/)
- [gathering place](https://businessempires.com/tag/gathering-place/)
- [stickyness](https://businessempires.com/tag/stickyness/)
- [create jobs](https://businessempires.com/tag/create-jobs/)
- [entrepreneurs](https://businessempires.com/tag/entrepreneurs/)
- [help other people](https://businessempires.com/tag/help-other-people/)
- [high school](https://businessempires.com/tag/high-school/)
- [Kaufmann Foundation](https://businessempires.com/tag/kaufmann-foundation/)
- [mentoring](https://businessempires.com/tag/mentoring/)
- [skill](https://businessempires.com/tag/skill/)
- [youth](https://businessempires.com/tag/youth/)
- [business owner](https://businessempires.com/tag/business-owner/)
- [service company](https://businessempires.com/tag/service-company/)
- [placement](https://businessempires.com/tag/placement/)
- [premium](https://businessempires.com/tag/premium/)
- [web site design](https://businessempires.com/tag/web-site-design/)
- [agency](https://businessempires.com/tag/agency/)
- [business community](https://businessempires.com/tag/business-community/)
- [charity](https://businessempires.com/tag/charity/)
- [corporate sponsor](https://businessempires.com/tag/corporate-sponsor/)
- [linking](https://businessempires.com/tag/linking/)
- [recognition](https://businessempires.com/tag/recognition/)
- [sponsor](https://businessempires.com/tag/sponsor/)
- [sponsorship](https://businessempires.com/tag/sponsorship/)
- [lead](https://businessempires.com/tag/lead/)
- [recommendation](https://businessempires.com/tag/recommendation/)
- [benefits](https://businessempires.com/tag/benefits/)
- [communicate](https://businessempires.com/tag/communicate/)
- [copywriting](https://businessempires.com/tag/copywriting/)
- [features](https://businessempires.com/tag/features/)
- [specifications](https://businessempires.com/tag/specifications/)
- [ah-ha](https://businessempires.com/tag/ah-ha/)
- [benefit](https://businessempires.com/tag/benefit/)
- [call to action](https://businessempires.com/tag/call-to-action/)
- [feature](https://businessempires.com/tag/feature/)
- [headline](https://businessempires.com/tag/headline/)
- [payment](https://businessempires.com/tag/payment/)
- [price](https://businessempires.com/tag/price/)
- [PS](https://businessempires.com/tag/ps/)
- [testimonial](https://businessempires.com/tag/testimonial/)
- [urgency](https://businessempires.com/tag/urgency/)
- [association](https://businessempires.com/tag/association/)
- [club](https://businessempires.com/tag/club/)
- [directory](https://businessempires.com/tag/directory/)
- [group](https://businessempires.com/tag/group/)
- [hobby](https://businessempires.com/tag/hobby/)
- [member list](https://businessempires.com/tag/member-list/)
- [ad](https://businessempires.com/tag/ad/)
- [educational marketing](https://businessempires.com/tag/educational-marketing/)
- [in your face](https://businessempires.com/tag/in-your-face/)
- [interruptive marketing](https://businessempires.com/tag/interruptive-marketing/)
- [message](https://businessempires.com/tag/message/)
- [persuasion](https://businessempires.com/tag/persuasion/)
- [sales pitch](https://businessempires.com/tag/sales-pitch/)
- [smash mouth](https://businessempires.com/tag/smash-mouth/)
- [acknowledgment](https://businessempires.com/tag/acknowledgment/)
- [dialogue](https://businessempires.com/tag/dialogue/)
- [engaging](https://businessempires.com/tag/engaging/)
- [flattery](https://businessempires.com/tag/flattery/)
- [power](https://businessempires.com/tag/power/)
- [praise](https://businessempires.com/tag/praise/)
- [stroking](https://businessempires.com/tag/stroking/)
- [you](https://businessempires.com/tag/you/)
- [convenient](https://businessempires.com/tag/convenient/)
- [doing](https://businessempires.com/tag/doing/)
- [done for you](https://businessempires.com/tag/done-for-you/)
- [learning](https://businessempires.com/tag/learning/)
- [priority](https://businessempires.com/tag/priority/)
- [blogosphere](https://businessempires.com/tag/blogosphere/)
- [feedback](https://businessempires.com/tag/feedback/)
- [opinion](https://businessempires.com/tag/opinion/)
- [revenue](https://businessempires.com/tag/revenue/)
- [review](https://businessempires.com/tag/review/)
- [SERP](https://businessempires.com/tag/serp/)
- [Good Keywords](https://businessempires.com/tag/good-keywords/)
- [keyword](https://businessempires.com/tag/keyword/)
- [long tail](https://businessempires.com/tag/long-tail/)
- [Overture](https://businessempires.com/tag/overture/)
- [post](https://businessempires.com/tag/post/)
- [post title](https://businessempires.com/tag/post-title/)
- [relevance](https://businessempires.com/tag/relevance/)
- [web traffic](https://businessempires.com/tag/web-traffic/)
- [WordTracker](https://businessempires.com/tag/wordtracker/)
- ["how to"](https://businessempires.com/tag/how-to/)
- [content sites](https://businessempires.com/tag/content-sites/)
- [free content](https://businessempires.com/tag/free-content/)
- [solution based marketing](https://businessempires.com/tag/solution-based-marketing/)
- [customer experience](https://businessempires.com/tag/customer-experience/)
- [endorsement](https://businessempires.com/tag/endorsement/)
- [targeted customers](https://businessempires.com/tag/targeted-customers/)
- [cash](https://businessempires.com/tag/cash/)
- [expense](https://businessempires.com/tag/expense/)
- [pay per click](https://businessempires.com/tag/pay-per-click/)
- [alert](https://businessempires.com/tag/alert/)
- [contact](https://businessempires.com/tag/contact/)
- [newsletter](https://businessempires.com/tag/newsletter/)
- [brand](https://businessempires.com/tag/brand/)
- [Coca Cola](https://businessempires.com/tag/coca-cola/)
- [domain name](https://businessempires.com/tag/domain-name/)
- [logo](https://businessempires.com/tag/logo/)
- [search engine](https://businessempires.com/tag/search-engine/)
- [cost](https://businessempires.com/tag/cost/)
- [discount](https://businessempires.com/tag/discount/)
- [price point](https://businessempires.com/tag/price-point/)
- [pricing](https://businessempires.com/tag/pricing/)
- [Purple Cow](https://businessempires.com/tag/purple-cow/)
- [sale](https://businessempires.com/tag/sale/)
- [Seth Godin](https://businessempires.com/tag/seth-godin/)
- [ezine](https://businessempires.com/tag/ezine/)
- [up to date](https://businessempires.com/tag/up-to-date/)
- [attention](https://businessempires.com/tag/attention/)
- [buy now](https://businessempires.com/tag/buy-now/)
- [direct marketing](https://businessempires.com/tag/direct-marketing/)
- [direct response](https://businessempires.com/tag/direct-response/)
- [talents](https://businessempires.com/tag/talents/)
- [where to start](https://businessempires.com/tag/where-to-start/)
- [continuity](https://businessempires.com/tag/continuity/)
- [paid content](https://businessempires.com/tag/paid-content/)
- [paid information](https://businessempires.com/tag/paid-information/)
- [security](https://businessempires.com/tag/security/)
- [software platform](https://businessempires.com/tag/software-platform/)
- [subscription web site](https://businessempires.com/tag/subscription-web-site/)
- [buzz](https://businessempires.com/tag/buzz/)
- [free report](https://businessempires.com/tag/free-report/)
- [index](https://businessempires.com/tag/index/)
- [paid access](https://businessempires.com/tag/paid-access/)
- [pay as you go](https://businessempires.com/tag/pay-as-you-go/)
- [private membership site](https://businessempires.com/tag/private-membership-site/)
- [recurring revenue](https://businessempires.com/tag/recurring-revenue/)
- [subscription](https://businessempires.com/tag/subscription/)
- [locked content](https://businessempires.com/tag/locked-content/)
- [private membership](https://businessempires.com/tag/private-membership/)
- [recurring payments](https://businessempires.com/tag/recurring-payments/)
- [subscription site](https://businessempires.com/tag/subscription-site/)
- [incentive](https://businessempires.com/tag/incentive/)
- [Park City](https://businessempires.com/tag/park-city/)
- [referral marketing](https://businessempires.com/tag/referral-marketing/)
- [targeted customer](https://businessempires.com/tag/targeted-customer/)
- [viral](https://businessempires.com/tag/viral/)
- [fields](https://businessempires.com/tag/fields/)
- [invitation](https://businessempires.com/tag/invitation/)
- [mail](https://businessempires.com/tag/mail/)
- [mass personalization](https://businessempires.com/tag/mass-personalization/)
- [merge](https://businessempires.com/tag/merge/)
- [personalize](https://businessempires.com/tag/personalize/)
- [chamber of commerce](https://businessempires.com/tag/chamber-of-commerce/)
- [coach](https://businessempires.com/tag/coach/)
- [contribute](https://businessempires.com/tag/contribute/)
- [donate](https://businessempires.com/tag/donate/)
- [giving](https://businessempires.com/tag/giving/)
- [goodwill](https://businessempires.com/tag/goodwill/)
- [mentor](https://businessempires.com/tag/mentor/)
- [SBDC](https://businessempires.com/tag/sbdc/)
- [SCORE](https://businessempires.com/tag/score/)
- [volunteer](https://businessempires.com/tag/volunteer/)
- [business to business](https://businessempires.com/tag/business-to-business/)
- [consumers](https://businessempires.com/tag/consumers/)
- [sales model](https://businessempires.com/tag/sales-model/)
- [supply chain](https://businessempires.com/tag/supply-chain/)
- [wholesaler](https://businessempires.com/tag/wholesaler/)
- [e-commerce](https://businessempires.com/tag/e-commerce/)
- [English](https://businessempires.com/tag/english/)
- [English speaking](https://businessempires.com/tag/english-speaking/)
- [global business](https://businessempires.com/tag/global-business/)
- [home based business](https://businessempires.com/tag/home-based-business/)
- [small business](https://businessempires.com/tag/small-business/)
- [home business](https://businessempires.com/tag/home-business/)
- [backend products](https://businessempires.com/tag/backend-products/)
- [PLR](https://businessempires.com/tag/plr/)
- [research](https://businessempires.com/tag/research/)
- [resell rights](https://businessempires.com/tag/resell-rights/)
- [affiliate sales](https://businessempires.com/tag/affiliate-sales/)
- [associates](https://businessempires.com/tag/associates/)
- [commission](https://businessempires.com/tag/commission/)
- [recommendations](https://businessempires.com/tag/recommendations/)
- [referral sales](https://businessempires.com/tag/referral-sales/)
- [comparison shopping](https://businessempires.com/tag/comparison-shopping/)
- [customer reviews](https://businessempires.com/tag/customer-reviews/)
- [niche markets](https://businessempires.com/tag/niche-markets/)
- [rating](https://businessempires.com/tag/rating/)
- [creativity](https://businessempires.com/tag/creativity/)
- [format](https://businessempires.com/tag/format/)
- [free gift](https://businessempires.com/tag/free-gift/)
- [personal letter](https://businessempires.com/tag/personal-letter/)
- [sales strategy](https://businessempires.com/tag/sales-strategy/)
- [test](https://businessempires.com/tag/test/)
- [thank you](https://businessempires.com/tag/thank-you/)
- [cash back](https://businessempires.com/tag/cash-back/)
- [cash discount](https://businessempires.com/tag/cash-discount/)
- [guarantee](https://businessempires.com/tag/guarantee/)
- [return policy](https://businessempires.com/tag/return-policy/)
- [selection](https://businessempires.com/tag/selection/)
- [business opportunity](https://businessempires.com/tag/business-opportunity/)
- [competitiveness](https://businessempires.com/tag/competitiveness/)
- [free enterprise](https://businessempires.com/tag/free-enterprise/)
- [GDP](https://businessempires.com/tag/gdp/)
- [immigrants](https://businessempires.com/tag/immigrants/)
- [ad group](https://businessempires.com/tag/ad-group/)
- [AdWords](https://businessempires.com/tag/adwords/)
- [average position](https://businessempires.com/tag/average-position/)
- [click](https://businessempires.com/tag/click/)
- [click through rate](https://businessempires.com/tag/click-through-rate/)
- [CTR](https://businessempires.com/tag/ctr/)
- [impressions](https://businessempires.com/tag/impressions/)
- [targeted ads](https://businessempires.com/tag/targeted-ads/)
- [co-registration](https://businessempires.com/tag/co-registration/)
- [highway](https://businessempires.com/tag/highway/)
- [media](https://businessempires.com/tag/media/)
- [roads](https://businessempires.com/tag/roads/)
- [superhighway](https://businessempires.com/tag/superhighway/)
- [targeted](https://businessempires.com/tag/targeted/)
- [consumer demand](https://businessempires.com/tag/consumer-demand/)
- [culture](https://businessempires.com/tag/culture/)
- [global market](https://businessempires.com/tag/global-market/)
- [online buying](https://businessempires.com/tag/online-buying/)
- [product shelf life](https://businessempires.com/tag/product-shelf-life/)
- [specialized products](https://businessempires.com/tag/specialized-products/)
- [editors](https://businessempires.com/tag/editors/)
- [PR](https://businessempires.com/tag/pr/)
- [relevancy](https://businessempires.com/tag/relevancy/)
- [staff writers](https://businessempires.com/tag/staff-writers/)
- [trade groups](https://businessempires.com/tag/trade-groups/)
- [boss](https://businessempires.com/tag/boss/)
- [business execution](https://businessempires.com/tag/business-execution/)
- [employee](https://businessempires.com/tag/employee/)
- [new business](https://businessempires.com/tag/new-business/)
- [followers](https://businessempires.com/tag/followers/)
- [principles](https://businessempires.com/tag/principles/)
- [business purchases](https://businessempires.com/tag/business-purchases/)
- [business tools](https://businessempires.com/tag/business-tools/)
- [restraint](https://businessempires.com/tag/restraint/)
- [shiny object syndrome](https://businessempires.com/tag/shiny-object-syndrome/)
- [assets](https://businessempires.com/tag/assets/)
- [back end products](https://businessempires.com/tag/back-end-products/)
- [Camtasia](https://businessempires.com/tag/camtasia/)
- [digital downloads](https://businessempires.com/tag/digital-downloads/)
- [plain text](https://businessempires.com/tag/plain-text/)
- [tangible products](https://businessempires.com/tag/tangible-products/)
- [career](https://businessempires.com/tag/career/)
- [Internet marketing](https://businessempires.com/tag/internet-marketing/)
- [marketer](https://businessempires.com/tag/marketer/)
- [profession](https://businessempires.com/tag/profession/)
- [scam](https://businessempires.com/tag/scam/)
- [web owner](https://businessempires.com/tag/web-owner/)
- [courtesy](https://businessempires.com/tag/courtesy/)
- [personal information](https://businessempires.com/tag/personal-information/)
- [break](https://businessempires.com/tag/break/)
- [clutter](https://businessempires.com/tag/clutter/)
- [rain](https://businessempires.com/tag/rain/)
- [relax](https://businessempires.com/tag/relax/)
- [rest](https://businessempires.com/tag/rest/)
- [sleep](https://businessempires.com/tag/sleep/)
- [storm](https://businessempires.com/tag/storm/)
- [time out](https://businessempires.com/tag/time-out/)
- [tired](https://businessempires.com/tag/tired/)
- [manager](https://businessempires.com/tag/manager/)
- [motivate](https://businessempires.com/tag/motivate/)
- [motivation](https://businessempires.com/tag/motivation/)
- [persuade](https://businessempires.com/tag/persuade/)
- [rewards](https://businessempires.com/tag/rewards/)
- [tasks](https://businessempires.com/tag/tasks/)
- [change](https://businessempires.com/tag/change/)
- [correction](https://businessempires.com/tag/correction/)
- [nimble](https://businessempires.com/tag/nimble/)
- [Peter Drucker](https://businessempires.com/tag/peter-drucker/)
- [quick](https://businessempires.com/tag/quick/)
- [buy now button](https://businessempires.com/tag/buy-now-button/)
- [confusion](https://businessempires.com/tag/confusion/)
- [frustrating](https://businessempires.com/tag/frustrating/)
- [long sales letter](https://businessempires.com/tag/long-sales-letter/)
- [navigation](https://businessempires.com/tag/navigation/)
- [ordering system](https://businessempires.com/tag/ordering-system/)
- [response rate](https://businessempires.com/tag/response-rate/)
- [perspective](https://businessempires.com/tag/perspective/)
- [stale](https://businessempires.com/tag/stale/)
- [wisdom](https://businessempires.com/tag/wisdom/)
- [agent](https://businessempires.com/tag/agent/)
- [competitors](https://businessempires.com/tag/competitors/)
- [dynamic](https://businessempires.com/tag/dynamic/)
- [mission](https://businessempires.com/tag/mission/)
- [modification](https://businessempires.com/tag/modification/)
- [affiliate](https://businessempires.com/tag/affiliate/)
- [campaigns](https://businessempires.com/tag/campaigns/)
- [CPC](https://businessempires.com/tag/cpc/)
- [recurring sales](https://businessempires.com/tag/recurring-sales/)
- [referral](https://businessempires.com/tag/referral/)
- [testing](https://businessempires.com/tag/testing/)
- [tracking](https://businessempires.com/tag/tracking/)
- [bankroll](https://businessempires.com/tag/bankroll/)
- [extravagence](https://businessempires.com/tag/extravagence/)
- [financial management](https://businessempires.com/tag/financial-management/)
- [government grant](https://businessempires.com/tag/government-grant/)
- [editor](https://businessempires.com/tag/editor/)
- [targeted traffic](https://businessempires.com/tag/targeted-traffic/)
- [exaggeration](https://businessempires.com/tag/exaggeration/)
- [fact](https://businessempires.com/tag/fact/)
- [hype](https://businessempires.com/tag/hype/)
- [overblown](https://businessempires.com/tag/overblown/)
- [speculation](https://businessempires.com/tag/speculation/)
- [DHL](https://businessempires.com/tag/dhl/)
- [drop shipping](https://businessempires.com/tag/drop-shipping/)
- [FedEx](https://businessempires.com/tag/fedex/)
- [packages](https://businessempires.com/tag/packages/)
- [physical products](https://businessempires.com/tag/physical-products/)
- [postage](https://businessempires.com/tag/postage/)
- [size](https://businessempires.com/tag/size/)
- [UPS](https://businessempires.com/tag/ups/)
- [USPS](https://businessempires.com/tag/usps/)
- [weight](https://businessempires.com/tag/weight/)
- [domain registration](https://businessempires.com/tag/domain-registration/)
- [domains](https://businessempires.com/tag/domains/)
- [URL address](https://businessempires.com/tag/url-address/)
- [URLs](https://businessempires.com/tag/urls/)
- [buying decision](https://businessempires.com/tag/buying-decision/)
- [buying patterns](https://businessempires.com/tag/buying-patterns/)
- [data base](https://businessempires.com/tag/data-base/)
- [gender](https://businessempires.com/tag/gender/)
- [purchasing](https://businessempires.com/tag/purchasing/)
- [track](https://businessempires.com/tag/track/)
- [women](https://businessempires.com/tag/women/)
- [add on](https://businessempires.com/tag/add-on/)
- [one time offer](https://businessempires.com/tag/one-time-offer/)
- [relevant offer](https://businessempires.com/tag/relevant-offer/)
- [full time online](https://businessempires.com/tag/full-time-online/)
- [go into business](https://businessempires.com/tag/go-into-business/)
- [leave work](https://businessempires.com/tag/leave-work/)
- [drop ship](https://businessempires.com/tag/drop-ship/)
- [drop-shipper](https://businessempires.com/tag/drop-shipper/)
- [out-sourced shipping](https://businessempires.com/tag/out-sourced-shipping/)
- [shipping and handling](https://businessempires.com/tag/shipping-and-handling/)
- [background](https://businessempires.com/tag/background/)
- [color](https://businessempires.com/tag/color/)
- [design](https://businessempires.com/tag/design/)
- [elements](https://businessempires.com/tag/elements/)
- [graphics](https://businessempires.com/tag/graphics/)
- [quotation marks](https://businessempires.com/tag/quotation-marks/)
- [campaign](https://businessempires.com/tag/campaign/)
- [direct mail](https://businessempires.com/tag/direct-mail/)
- [magazine](https://businessempires.com/tag/magazine/)
- [off-line marketing](https://businessempires.com/tag/off-line-marketing/)
- [SRDS](https://businessempires.com/tag/srds/)
- [Ad Sense](https://businessempires.com/tag/ad-sense/)
- [Ad Words](https://businessempires.com/tag/ad-words/)
- [affilate products](https://businessempires.com/tag/affilate-products/)
- [info products](https://businessempires.com/tag/info-products/)
- [Kinkos](https://businessempires.com/tag/kinkos/)
- [personalized](https://businessempires.com/tag/personalized/)
- [photos](https://businessempires.com/tag/photos/)
- [postcard](https://businessempires.com/tag/postcard/)
- [Vista Print](https://businessempires.com/tag/vista-print/)
- [industry](https://businessempires.com/tag/industry/)
- [recycle](https://businessempires.com/tag/recycle/)
- [rejuvenate](https://businessempires.com/tag/rejuvenate/)
- [reorganize](https://businessempires.com/tag/reorganize/)
- [repurpose](https://businessempires.com/tag/repurpose/)
- [reuse](https://businessempires.com/tag/reuse/)
- [services](https://businessempires.com/tag/services/)
- [update](https://businessempires.com/tag/update/)
- [academics](https://businessempires.com/tag/academics/)
- [business automation](https://businessempires.com/tag/business-automation/)
- [college](https://businessempires.com/tag/college/)
- [higher education](https://businessempires.com/tag/higher-education/)
- [student](https://businessempires.com/tag/student/)
- [list](https://businessempires.com/tag/list/)
- [non-competing](https://businessempires.com/tag/non-competing/)
- [partner](https://businessempires.com/tag/partner/)
- [evaluate](https://businessempires.com/tag/evaluate/)
- [experiment](https://businessempires.com/tag/experiment/)
- [failure](https://businessempires.com/tag/failure/)
- [modify](https://businessempires.com/tag/modify/)
- [perfect](https://businessempires.com/tag/perfect/)
- [perfection](https://businessempires.com/tag/perfection/)
- [pupil](https://businessempires.com/tag/pupil/)
- [relationship](https://businessempires.com/tag/relationship/)
- [teacher](https://businessempires.com/tag/teacher/)
- [cPanel](https://businessempires.com/tag/cpanel/)
- [Fantastico](https://businessempires.com/tag/fantastico/)
- [Host Gator](https://businessempires.com/tag/host-gator/)
- [hosting](https://businessempires.com/tag/hosting/)
- [service provider](https://businessempires.com/tag/service-provider/)
- [web host](https://businessempires.com/tag/web-host/)
- [email list](https://businessempires.com/tag/email-list/)
- [subscriber](https://businessempires.com/tag/subscriber/)
- [action](https://businessempires.com/tag/action/)
- [needs](https://businessempires.com/tag/needs/)
- [profile](https://businessempires.com/tag/profile/)
- [validate](https://businessempires.com/tag/validate/)
- [wants](https://businessempires.com/tag/wants/)
- [students](https://businessempires.com/tag/students/)
- [big business](https://businessempires.com/tag/big-business/)
- [level the playing field](https://businessempires.com/tag/level-the-playing-field/)
- [mass market](https://businessempires.com/tag/mass-market/)
- [steal](https://businessempires.com/tag/steal/)
- [books](https://businessempires.com/tag/books/)
- [business education](https://businessempires.com/tag/business-education/)
- [Isaac Newton](https://businessempires.com/tag/isaac-newton/)
- [read](https://businessempires.com/tag/read/)
- [study](https://businessempires.com/tag/study/)
- [permission marketing](https://businessempires.com/tag/permission-marketing/)
- [permission-based](https://businessempires.com/tag/permission-based/)
- [bulletin board](https://businessempires.com/tag/bulletin-board/)
- [chat room](https://businessempires.com/tag/chat-room/)
- [Comments](https://businessempires.com/tag/comments/)
- [conversation](https://businessempires.com/tag/conversation/)
- [input](https://businessempires.com/tag/input/)
- [public](https://businessempires.com/tag/public/)
- [SEO](https://businessempires.com/tag/seo/)
- [ASP](https://businessempires.com/tag/asp/)
- [B2B](https://businessempires.com/tag/b2b/)
- [extranet](https://businessempires.com/tag/extranet/)
- [hosted solution extranet](https://businessempires.com/tag/hosted-solution-extranet/)
- [locked area](https://businessempires.com/tag/locked-area/)
- [members only](https://businessempires.com/tag/members-only/)
- [password protected](https://businessempires.com/tag/password-protected/)
- [private area](https://businessempires.com/tag/private-area/)
- [early adopters](https://businessempires.com/tag/early-adopters/)
- [passionate](https://businessempires.com/tag/passionate/)
- [remarkable](https://businessempires.com/tag/remarkable/)
- [sneezers](https://businessempires.com/tag/sneezers/)
- [virus](https://businessempires.com/tag/virus/)
- [information business](https://businessempires.com/tag/information-business/)
- [Michael LeBoeuf](https://businessempires.com/tag/michael-leboeuf/)
- [The Perfect Business](https://businessempires.com/tag/the-perfect-business/)
- [abandon](https://businessempires.com/tag/abandon/)
- [logs](https://businessempires.com/tag/logs/)
- [lost sale](https://businessempires.com/tag/lost-sale/)
- [sales process](https://businessempires.com/tag/sales-process/)
- [shopping cart](https://businessempires.com/tag/shopping-cart/)
- ["niche your way"](https://businessempires.com/tag/niche-your-way/)
- [business market](https://businessempires.com/tag/business-market/)
- [cheap](https://businessempires.com/tag/cheap/)
- [information products](https://businessempires.com/tag/information-products/)
- [low price](https://businessempires.com/tag/low-price/)
- [product niche](https://businessempires.com/tag/product-niche/)
- [product quality](https://businessempires.com/tag/product-quality/)
- [reputation](https://businessempires.com/tag/reputation/)
- [undercut](https://businessempires.com/tag/undercut/)
- [hands off](https://businessempires.com/tag/hands-off/)
- [immediate solution](https://businessempires.com/tag/immediate-solution/)
- [affiliate marketing](https://businessempires.com/tag/affiliate-marketing/)
- [affiliate product](https://businessempires.com/tag/affiliate-product/)
- [associate](https://businessempires.com/tag/associate/)
- [attorney. CPA](https://businessempires.com/tag/attorney-cpa/)
- [Flippa](https://businessempires.com/tag/flippa/)
- [lawyer](https://businessempires.com/tag/lawyer/)
- [legal assistance](https://businessempires.com/tag/legal-assistance/)
- [purchase a business](https://businessempires.com/tag/purchase-a-business/)
- [Art of the Start](https://businessempires.com/tag/art-of-the-start/)
- [business advantage](https://businessempires.com/tag/business-advantage/)
- [comparability](https://businessempires.com/tag/comparability/)
- [Guy Kawasaki](https://businessempires.com/tag/guy-kawasaki/)
- [logical choice](https://businessempires.com/tag/logical-choice/)
- [digital business](https://businessempires.com/tag/digital-business/)
- [physical business](https://businessempires.com/tag/physical-business/)
- [traditional business](https://businessempires.com/tag/traditional-business/)
- [info](https://businessempires.com/tag/info/)
- [infopreneur](https://businessempires.com/tag/infopreneur/)
- [virtual business](https://businessempires.com/tag/virtual-business/)
- [automate your business](https://businessempires.com/tag/automate-your-business/)
- [reduce risk](https://businessempires.com/tag/reduce-risk/)
- [coaches](https://businessempires.com/tag/coaches/)
- [crowd](https://businessempires.com/tag/crowd/)
- [decisions](https://businessempires.com/tag/decisions/)
- [diversity](https://businessempires.com/tag/diversity/)
- [James Surowiecki](https://businessempires.com/tag/james-surowiecki/)
- [management team](https://businessempires.com/tag/management-team/)
- [mentors](https://businessempires.com/tag/mentors/)
- [The Wisdom of the Crowds](https://businessempires.com/tag/the-wisdom-of-the-crowds/)
- [wise](https://businessempires.com/tag/wise/)
- [money](https://businessempires.com/tag/money/)
- [risk](https://businessempires.com/tag/risk/)
- [bankruptcy](https://businessempires.com/tag/bankruptcy/)
- [managed risk](https://businessempires.com/tag/managed-risk/)
- [lost opportunity](https://businessempires.com/tag/lost-opportunity/)
- [adapt](https://businessempires.com/tag/adapt/)
- [bundle](https://businessempires.com/tag/bundle/)
- [repackage](https://businessempires.com/tag/repackage/)
- [domain](https://businessempires.com/tag/domain/)
- [online real estate](https://businessempires.com/tag/online-real-estate/)
- [URL](https://businessempires.com/tag/url/)
- [web site address](https://businessempires.com/tag/web-site-address/)
- [business plan](https://businessempires.com/tag/business-plan/)
- [business product](https://businessempires.com/tag/business-product/)
- [market niche](https://businessempires.com/tag/market-niche/)
- [test and track](https://businessempires.com/tag/test-and-track/)
- [programmers](https://businessempires.com/tag/programmers/)
- [repeat](https://businessempires.com/tag/repeat/)
- [copywriter](https://businessempires.com/tag/copywriter/)
- [excitement](https://businessempires.com/tag/excitement/)
- [introduce](https://businessempires.com/tag/introduce/)
- [paint a picture](https://businessempires.com/tag/paint-a-picture/)
- [assistance](https://businessempires.com/tag/assistance/)
- [example](https://businessempires.com/tag/example/)
- [guide](https://businessempires.com/tag/guide/)
- [resource](https://businessempires.com/tag/resource/)
- [university](https://businessempires.com/tag/university/)
- [business personality](https://businessempires.com/tag/business-personality/)
- [character flaw](https://businessempires.com/tag/character-flaw/)
- [deep niche](https://businessempires.com/tag/deep-niche/)
- [dominate](https://businessempires.com/tag/dominate/)
- [specialization](https://businessempires.com/tag/specialization/)
- [business license](https://businessempires.com/tag/business-license/)
- [EIN](https://businessempires.com/tag/ein/)
- [file](https://businessempires.com/tag/file/)
- [ID number](https://businessempires.com/tag/id-number/)
- [income tax](https://businessempires.com/tag/income-tax/)
- [interneal revenue service](https://businessempires.com/tag/interneal-revenue-service/)
- [IRS](https://businessempires.com/tag/irs/)
- [property tax](https://businessempires.com/tag/property-tax/)
- [SS number](https://businessempires.com/tag/ss-number/)
- [full time](https://businessempires.com/tag/full-time/)
- [part time](https://businessempires.com/tag/part-time/)
- [quit your job](https://businessempires.com/tag/quit-your-job/)
- [consultant](https://businessempires.com/tag/consultant/)
- [fee](https://businessempires.com/tag/fee/)
- [honesty](https://businessempires.com/tag/honesty/)
- [position of authority](https://businessempires.com/tag/position-of-authority/)
- [self employment](https://businessempires.com/tag/self-employment/)
- [work at home](https://businessempires.com/tag/work-at-home/)
- [business research](https://businessempires.com/tag/business-research/)
- [due diligence](https://businessempires.com/tag/due-diligence/)
- [home business niche](https://businessempires.com/tag/home-business-niche/)
- [planning](https://businessempires.com/tag/planning/)
- [customer wants](https://businessempires.com/tag/customer-wants/)
- [home business idea](https://businessempires.com/tag/home-business-idea/)
- [observation](https://businessempires.com/tag/observation/)
- [compete](https://businessempires.com/tag/compete/)
- [world](https://businessempires.com/tag/world/)
- [business in a box](https://businessempires.com/tag/business-in-a-box/)
- [business package](https://businessempires.com/tag/business-package/)
- [business system](https://businessempires.com/tag/business-system/)
- [guru](https://businessempires.com/tag/guru/)
- [one size fits all](https://businessempires.com/tag/one-size-fits-all/)
- [done for you business](https://businessempires.com/tag/done-for-you-business/)
- [bonuses](https://businessempires.com/tag/bonuses/)
- [buying](https://businessempires.com/tag/buying/)
- [customer relations](https://businessempires.com/tag/customer-relations/)
- [discount coupon](https://businessempires.com/tag/discount-coupon/)
- [free shipping](https://businessempires.com/tag/free-shipping/)
- [incentives](https://businessempires.com/tag/incentives/)
- [ecommerce](https://businessempires.com/tag/ecommerce/)
- [Internet subjects](https://businessempires.com/tag/internet-subjects/)
- [what to sell](https://businessempires.com/tag/what-to-sell/)
- [customer survey](https://businessempires.com/tag/customer-survey/)
- [seller](https://businessempires.com/tag/seller/)
- [associate sales](https://businessempires.com/tag/associate-sales/)
- [back end](https://businessempires.com/tag/back-end/)
- [create a product](https://businessempires.com/tag/create-a-product/)
- [other people's products](https://businessempires.com/tag/other-peoples-products/)
- [one-of-a-kind](https://businessempires.com/tag/one-of-a-kind/)
- [disclaimer](https://businessempires.com/tag/disclaimer/)
- [fine print](https://businessempires.com/tag/fine-print/)
- [home business protection](https://businessempires.com/tag/home-business-protection/)
- [policies](https://businessempires.com/tag/policies/)
- [registration](https://businessempires.com/tag/registration/)
- [security policy](https://businessempires.com/tag/security-policy/)
- [terms of use](https://businessempires.com/tag/terms-of-use/)
- [dependence](https://businessempires.com/tag/dependence/)
- [employer](https://businessempires.com/tag/employer/)
- [job security](https://businessempires.com/tag/job-security/)
- [business topic](https://businessempires.com/tag/business-topic/)
- [hobby turned business](https://businessempires.com/tag/hobby-turned-business/)
- [broad focus](https://businessempires.com/tag/broad-focus/)
- [business passion](https://businessempires.com/tag/business-passion/)
- [narrow focus](https://businessempires.com/tag/narrow-focus/)
- [specialize](https://businessempires.com/tag/specialize/)
- [vertical market](https://businessempires.com/tag/vertical-market/)
- [online small business](https://businessempires.com/tag/online-small-business/)
- [procrastination](https://businessempires.com/tag/procrastination/)
- [adaptability](https://businessempires.com/tag/adaptability/)
- [attention to detail](https://businessempires.com/tag/attention-to-detail/)
- [attributes](https://businessempires.com/tag/attributes/)